Apr 2023 – Sep 2025 · 2 yrs 5 mos

Jun 2022 – Apr 2023 · 10 mos

Jul 2021 – Apr 2023 · 1 yr 9 mos

Oct 2019 – Jul 2021 · 1 yr 9 mos

Aug 2017 – Mar 2019 · 1 yr 7 mos · San Francisco Bay Area

• At InVision, I had an unfair advantage.
• I was a part of the most creative Marketing team in the SaaS business.
• We set our eyes on growing and owning the market for product design software by “championing design”. We got there with a lot of quality content and events - about the people in the design community, their practices, and how they used the InVision platform to create the best digital products in the world.
• As a Marketing team, we grew to ~100 people (up from ~25) in 18 months. All along, we figured out how to produce with speed and stay authentic to the brand.
• The close partnership between Marketing and Sales was an absolute highlight. Together, we figured out how to deliver customer value (and drive revenue expansion) through our content and events. We connected the self-service funnel with the enterprise sales funnel, opening up new ARR from segments that we’d never reached before.
• In a very substantive way, our work helped the business blow past $100M ARR at a $1.9B valuation.

May 2014 – Aug 2017 · 3 yrs 3 mos · San Francisco Bay Area

• I stepped into a new industry, with a completely different go-to-market, and a next-level rocket ship.
• We wrote the playbook while we were running it. We didn't have a category at the time. There was no precedent on how to market a communications API to software developers and make billions from it. Internally, Product Marketing didn't really exist before.
• As a team, our goal was to partner closely with Product and establish Twilio as "the train that's a mile ahead and pulling away". We got there (and it's still happening). We created compelling narratives about the company, its customers and the growing list of products.
• In my last 2 years, our charter grew to include self-service growth and enterprise sales enablement. Both of which proved essential in the post-IPO acceleration.
• Above all at Twilio, I learned how to build a rock star product marketing team from scratch. We brought on 30 incredibly talented and committed people over 3 years.

Apr 2006 – May 2014 · 8 yrs 1 mo · san francisco bay area

• This was a career reboot. I left a senior Product role and started as an entry-level Product Marketing person. I was fortunate to be surrounded by incredibly talented executives and colleagues. They helped me grow into a leadership position.
• As a team, we tackled Cisco, the 800-pound gorilla and carved out a market leadership position. Together, we grew from 150 people with $40 million revenue when I joined, to 2,000 people and >$800M revenue when I left - going through a successful IPO in the process.
• In hindsight, I am most proud of the storytelling and sales enablement we did as a Product Marketing team. As a close second, I loved my 2-year tour of duty in Demand Generation and Channel Marketing. We cracked the code by bringing together product/customer knowledge, customer marketing, and digital marketing.

Apr 2005 – Apr 2006 · 1 yr

• I temporarily moved to India to start a new product engineering effort for the company. We successfully renewed the company's Wi-Fi product portfolio to establish Meru as the performance brand and open up new customer segments. These programs proved essential for the company’s IPO the year after.

Jul 2000 – Apr 2005 · 4 yrs 9 mos · san jose, ca

• In my first job out of college, I worked on establishing Wi-Fi as an industry standard. I split my time between the engineering team and customers - doing demos, documenting architectural best-practices, and enabling the sales team to sell million-dollar deals.
• I did my best work as a product manager to design and launch the first Wi-Fi Switch. We figured out how to make Wi-Fi a reality for enterprise applications, creating a $100M+ business with reference customers like Wal-Mart, Lowe’s, JCPenney, and UPS. The same Wi-Fi architecture has since become the industry norm and accounts for a $4B/year market.