Rekha Rane

Product Director

Mumbai, Maharashtra, India15 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led marketing for Netflix's major content launches.
Drove brand growth for Amazon.in and Prime Video.
Expert in building marketing strategies for new categories.

Stackforce AI infers this person is a B2C Marketing Expert with a focus on digital content and brand strategy.

Contact

Skills

Core Skills

Brand ManagementMarketing LeadershipMarketing Strategy

Other Skills

Relationship BuildingBudget ManagementBusiness ConnectHigh Performance TeamsMarketing CommunicationsMarket ResearchResearchSocial Media MarketingSocial MediaBusiness StrategyDigital MarketingProject ManagementData AnalysisCompetitive AnalysisFinancial Analysis

About

I'm a Strategic Marketing and Communications professional, with ~15 years of experience, a chunk of which has been in growing technology businesses, and building habits for new categories - namely e-commerce and SVOD. I’ve been a part of introducing Amazon.in, Prime Video and Netflix to Indian households, and in the on-going journey of these Global companies becoming household names, I’ve had the unique opportunity of driving Brand, Subscription, and Engagement growth across a variety of consumer segments and regions in-market.

Experience

15 yrs 2 mos

Total Experience

3 yrs 9 mos

Average Tenure

7 yrs 4 mos

Current Experience

Netflix

5 roles

Director, Film and Series Marketing

Feb 2026 – Present · 3 mos

Lead a team that takes the Originals and Licensed Content Slate to the consumers, one conversation driving campaign at a time.

Head - Brand & Slate Marketing

Promoted

Mar 2024 – Feb 2026 · 1 yr 11 mos

Led a team building the Brand and Slate Marketing efforts for India, inc. media, marketing Global + Licensed content portfolios, and new initiatives like Games.

Manager, Original Films and Series Marketing

Promoted

Apr 2023 – Mar 2024 · 11 mos

Led IP creation, and GTM Strategy of Guns and Gulaabs (Co-owned, Aug ‘23), Kaala Paani (Oct ‘23), The Railway Men (Nov ‘23), The Great Indian Kapil Show (Mar ‘24, Weekly Release)

Lead, Product Merchandising - India

Mar 2022 – Mar 2023 · 1 yr

Manager, Marketing

Dec 2018 – Mar 2022 · 3 yrs 3 mos

Responsible for leading the strategy and execution of integrated marketing campaigns and drive conversations for the content slate, build product awareness & drive brand equity metrics.

Amazon

3 roles

Senior Brand Marketing Manager

Sep 2018 – Dec 2018 · 3 mos

Leading regional portfolio for Amazon.in

Brand Marketing Manager

Oct 2016 – Sep 2018 · 1 yr 11 mos

Leading National and Regional Brand Campaigns for amazon.in; Leading Customer Assistance Program in growth Geos for amazon.in; GTM Strategy and execution for Prime Video India launch

Relationship BuildingBudget ManagementBusiness ConnectMarketing LeadershipBrand Management

Marketing Specialist - Brand

Jun 2015 – Oct 2016 · 1 yr 4 mos

Co-creating and managing IMC campaigns for Amazon. in - responsible for measuring and reporting performance of marketing campaigns against creative, media and business benchmarks.

Business ConnectMarketing Strategy

Reliance brands ltd.

Assistant Marketing Manager

Apr 2014 – May 2015 · 1 yr 1 mo · Mumbai, India

Retail Marketing for Diesel and Superdry in India

Leo burnett group

Summer Internship - Brand Strategy Associate

Apr 2013 – Jun 2013 · 2 mos · Mumbai Area, India

Worked on a Primary research for P&G tide, creating a model to understand paths to purchase across shopper profiles in India, and translated these to tangible business results.

Orange

Retail Sales and Marketing

Jan 2008 – Jul 2011 · 3 yrs 6 mos · Aberdeen, United Kingdom

I started off with Orange as a part-time sales assistant (2006) in the store while studying for my BSc, and took up a full time role post graduating (2008), under a management trainee program. During my full time tenure at Orange, I had held the role Sales Assistant (IC - 6 months), and of Assistant Store Manager (18 months), and left the company as a Store Manager (18 months) leading a team of 5 full time, and 6 part time staff, owning monthly PNL for the store.