Mar 2015 – May 2017 · 2 yrs 2 mos · Bengaluru, Karnataka, India

• Performed Campaign Analytics to analyse campaign effectiveness using various KPIs and report program responses by generating dashboards for a US Retail client.
• Responsible for Campaign Management which included doing customer segmentation and mapping campaigns based on segments.
• Adhoc analysis projects like Customer Profiling, Brand Profiling, RFM analysis, analyzing customer buying behaviour.

Apr 2013 – Feb 2015 · 1 yr 10 mos · Bengaluru, Karnataka, India

Apr 2012 – Jun 2012 · 2 mos · Gurugram, Haryana, India

• Did a project on Demographic profiling and Customer Satisfaction of existing customers
• Market research to gauge customer satisfaction with existing DLF projects
• Assisted in Branding and Advertising activities for some of the upcoming DLF projects.
• Also helped in Sales Activity for an existing high end project of DLF

Mar 2009 – May 2011 · 2 yrs 2 mos · Greater Hyderabad Area

• Trained in Dot net and SQL at Infosys, Mysore
• Responsible for database programming in SQL and application coding in ASP.NET
• Customized tools according to client’s needs and also handled client reporting.
• Reviewed backend SQL codes and procedures and de bugged applications