Jun 2020 – Apr 2023 · 2 yrs 10 mos · India

• Little Leap was founded out of my own story, growing up in a conservative family with no exposure, a non-premier school environment and struggling to overcome the difficulties faced due to a traditional blackboard, textbook-oriented learning, and playing catch-up with peers at DCE as well as ISB.
• Vision: Confidence, Communication, and Critical Thinking development for disadvantaged middle-class children.
• Product: Speech-text powered interactive mobile app exercises and small group live interactive online classes.
• Traction: 11,000 paid customers with a peak ARR of INR 5 CR in Jan’22, cash flow positive, with a team of 150.
• Funding: Raised INR 6 Cr in Equity Capital with marquee early-stage funds, family offices and unicorn founders.
• Impact: Assured visible and measurable learning outcomes within 3 months of attending our programs
• (Customer Feedback: https://www.youtube.com/watch?v=TEbL0eze6u8)
• Role: Built everything from scratch as a solo founder: the concept, the product, the tech, the team, the funding, the partnerships and the distribution. Proud of my product, my team and my relationship with all stakeholders.
• Operations: Ran a very tight ship with solid unit economics, lowest CAC in the industry with very controlled cash burn levels. Catered to the middle class at affordable pricing and built frugal operations to match the market.
• Key Wins: School network partnerships to achieve 60% lesser lead gen cost; industry-leading retention numbers with 70% Repeat Payments; Built stable internal systems with student & trainer panels to run a coherent team.
• Key Learning: The distribution costs and unit economics did not work post the pandemic as the urgency for online education declined. Customer conversion and retention metrics for a non-urgent product were not sustainable.
• The laughter and smile that children gave us, is something we hold very close to our hearts and nothing matches the satisfaction of seeing children explore and learn real-world skills.

Oct 2018 – Jun 2020 · 1 yr 8 mos · Gurgaon, India · On-site

• Dream team of the year FY’19 and Star team of the quarter Q4’19
• Business Growth:
• 1. Planned, strategized and executed ATL/BTL campaigns to drive customer affordability via discounting in partnership with Tourism, Supply, Payment and E-commerce partners.
• 2. Negotiated and closed 50+ commercials constructs with internal business teams and tourism, Supply, Payment and E-Commerce partners.
• New User Acquisition:
• 1. Targeted the under-penetrated user base of various partners through barter joint promotion campaigns
• 2. Incubated 3 new Tourism boards, 4 hotel chains and 6 bank partnerships; generated a business of ~ 2 Cr in a quarter and acquired 1 million new users
• Customer Loyalty:
• 1. MMTDOUBLEBLACK - Tripled the sales of MMT’s proprietary loyalty product through 2 unique campaigns with the biggest card network and the second-biggest bank in the country
• 2. 25% contribution in acquiring the first 1 lac customers of the experiences category on MMT

May 2017 – Sep 2018 · 1 yr 4 mos · Bengaluru Area, India

• Competitive Strategy: Market Research and Competition Benchmarking to identify business expansion and acquisition opportunities; Designed and implemented a Business Intelligence portal to analyse competition performance & market trends
• Strategic Partnerships: Evaluated 60+ sales partners and managed 40+ Alliances to establish and
• institutionalize ITC’s partnership strategy; Led new strategic alliances; Created joint account plans for major clients with key alliance partners to fuel growth
• Mergers and Acquisitions: Worked directly with the top management and CEO to analyse market potential & select target areas for acquisition, and led all the conversations with Investment Bankers to analyse M&A targets

Oct 2015 – Feb 2016 · 4 mos · New Delhi Area, India

• Product development and partnerships, Telemedicine start-up [AlternaCare]
• Led the on-boarding team to achieve 3x sales conversions and expanded the partner base to 200 medical practitioners
• Restructured and redesigned the operational processes to optimize the partnerships with practitioners (2x faster process)
• Worked on end-to end business plans and customer acquisition for 2 start-ups in M&E space [House Of God, Look At Me]

Jul 2015 – Dec 2015 · 5 mos · New Delhi Area, India

• At Toastmasters, we provided a mutually supportive and positive learning experience to help empower people to become better communicators, and leaders and achieve personal growth.
• Led the expansion of the club's Online and Offline Presence through various innovative Facebook and Instagram campaigns.

Jul 2014 – Oct 2015 · 1 yr 3 mos · Gurgaon, India

• Executed multiple ERP engagements in the Beverages, Spices, and Condiments industry: Understanding Client’s Business requirements (Sales and Procurement) and mapping them to the ERP system; Interfacing between Client and EY development team for system and team competency development
• Mobility Sales App Development: Led the development of immediate omnichannel sales recording and sync across sales routes; Understanding the customer and end-consumer and integrating in the app features
• Managing all vendor sub-contracting activities for the practice: Interfacing between vendors and EY leadership for all resource sub-contracting, vendor on-boarding and pre-boarding presentations and interactions

Jun 2013 – Jul 2013 · 1 mo · Jamshedpur Area, India

• Executed a technical consulting project with the aim to develop the Failure Mode Effects and Analysis (FMEA) framework for 2 steel processing systems: H2PSA and EDT.
• Worked on all 3 stages of the project: Knowledge gathering, Study and Analysis, and Recommendations.
• Identified all the flaws and malfunctioning modes along with the documentation of causes and recommendation of countermeasures to avoid failures.
• Worked on minimizing the down-time of the system and was personally appraised by the manager for recommendation to eliminate a fire hazard.

Apr 2012 – May 2014 · 2 yrs 1 mo · New Delhi Area, India

• Designed and executed the end to end business plan and built a 12 member team to launch workshop services for placement preparation
• Achieved revenues of 3 Lakhs in 1st workshop; Implemented a one-to-many commission model to register 350+ participants
• Conducted workshops for 5000+ people in soft skills and led the 6x expansion of user base through digital media marketing