Riddhima Wali

Business Development Executive

Faridabad, Haryana, India5 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in managing programmatic advertising campaigns.
Achieved 12% engagement rate as a content creator.
Strong background in sales and marketing strategies.

Stackforce AI infers this person is a MarTech professional with a strong focus on content creation and programmatic advertising.

Contact

Skills

Core Skills

Programmatic AdvertisingSalesSocial Media MarketingContent CreationManagement

Other Skills

Digital MarketingMarketingSocial MediaOnline Content CreationCreative WritingPoster DesignPoetryBloggingWritingWeb Content WritingMicrosoft PowerPoint

About

Currently at Google, my role in Sales and Programmatic Advertising is to orchestrate campaigns that not only meet but exceed client expectations, nurturing those key accounts with strategic insight. With a Bachelor of Commerce from Delhi University, my academic foundation fortifies my practical skills in driving sales and managing complex advertising projects. As a Content Creator, I boast an impressive 12% engagement rate, a testament to my ability to produce captivating sports content. Collaboration and innovation are the cornerstones of my work, from amplifying brand narratives to consulting clients on leveraging cutting-edge ad technologies for substantial growth.

Experience

5 yrs 11 mos

Total Experience

1 yr 6 mos

Average Tenure

3 yrs 2 mos

Current Experience

Google

2 roles

Product Specialist- Google Ads (Search)

Feb 2025 – Present · 1 yr 3 mos

Product Specialist- DV360

Mar 2023 – Feb 2025 · 1 yr 11 mos

Managing programmatic advertising campaigns for key accounts, ensuring performance and client satisfaction.
Building and Nurturing relationships with third-party publishers to optimize inventory and drive campaign success.
Partnered with agencies to promote product adoption across multiple streams, fostering innovation and efficiency in ad operations.
Providing strategic consultation to clients, ensuring they leverage DV360 features for maximum ROI.

Digital MarketingProgrammatic AdvertisingSales

Instagram

Content Creator

Nov 2023 – Present · 2 yrs 6 mos · India

🎖️Recognized as a "Born on Instagram" creator by Meta.
Maintaining a 12% engagement rate, ranking in the highest bracket for mid-tier creators.
Collaboration with brands and sporting events like: Pro Kabaddi League, Indian Premier League (IPL), Star Sports India.
Produced engaging and high-quality sports content, including match coverage, promotional reels, and athlete partnerships.
Collaborated with brands to amplify audience engagement and promote events, achieving 50% increase in viewerships.
Delivered creative and impactful storytelling through short-form content tailored for social media platforms.

MarketingSocial Media MarketingSocial MediaContent Creation

Delhi capitals

Crew Supervisor

Sep 2021 – Mar 2023 · 1 yr 6 mos

Created content and led a team for social media fan segment of Delhi Capitals- i.e., Dc Toli.
Digital event coverage
Social media content curation
Stadium management
Sports Marketing

Online Content CreationContent Creation

Thrust: the entrepreneurship cell, ramanujan college

2 roles

Vice President

Promoted

Aug 2021 – Jun 2022 · 10 mos

Served as the Vice President for a year’s tenure. Ran various events, competitions and seminars. Leading a team of 100+, hosted some prominent speakers and experts from the industry time to time for academic as well as co curricular discussions.

Management

Member

Sep 2020 – Jun 2022 · 1 yr 9 mos

Viral fission

Youth Ambassador

Jun 2021 – Oct 2021 · 4 mos · India

Worked with various brands like Spotify India and Pepsi India. Helped in their new product or new segment launches and marketing.

Online Content CreationContent Creation

Shivranjani music society, ramanujan college

Member

Jan 2021 – Nov 2021 · 10 mos

Ramcomm- the commerce society of ramanujan college, university of delhi

Member

Nov 2020 – Jun 2022 · 1 yr 7 mos

Helped organise competitions around business and commerce. Part of the administration team and wrote various important reports for the NAAC grading of my college.

The indian idiot

Content creator

Aug 2020 – Aug 2021 · 1 yr

Wrote various pieces of content for their platform which has a major youth audience and a following of more than 1M.

Online Content CreationContent Creation

Wedmegood

Business development and sales

Jun 2020 – Aug 2020 · 2 mos

Finjan fic ramanujan

Member

Sep 2019 – Sep 2020 · 1 yr

In an attempt to diversify my knowledge beyond marketing, I learned about finance and various aspects of it. Helped host senior officials from the BSE and learned from them.