Vinee Chordia

CTO

Bengaluru, Karnataka, India18 yrs 4 mos experience

Highly Stable

Key Highlights

Led high-performance teams delivering scalable engineering solutions.
Expert in marketing measurement for billions in spend.
Innovated customer experiences through data standardization.

Stackforce AI infers this person is a MarTech expert with a strong focus on data-driven marketing solutions.

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Skills

Core Skills

Marketing AttributionBig DataData Standardization

Other Skills

Engineering ManagementMachine LearningData ManagementObject Oriented ModelingObject Oriented DesignSoftware DevelopmentBPMNXMLSoftware Design PatternsProject ManagementProject PlanningProduct DevelopmentDiagrammingJavaScala

About

I have led and built high performance teams to deliver engineering solutions solving business problems at scale. I work customer backwards and partner with product and science teams to create product vision and roadmap, innovating for our customers. I own the Marketing Measurement team for Amazon's variable marketing channels globally which helps Amazon measure efficiency of billions of dollars. I also lead another team which is responsible for standardizing the client-side data for impressions and clicks for Amazon Retail. My teams have delivered distributed and scalable software solutions using Spark, Scala, Python, Java, EMR, Big data, Redshift, S3, Lambda, DynamoDB and various other internal and AWS technologies.

Experience

18 yrs 4 mos

Total Experience

7 yrs 11 mos

Average Tenure

2 yrs 5 mos

Current Experience

Microsoft

Engineering Leader

Dec 2023 – Present · 2 yrs 5 mos

Amazon

2 roles

Software Development Manager - Marketing Measurement

Promoted

Aug 2019 – Dec 2023 · 4 yrs 4 mos

At Amazon, I lead and deliver (#1) Marketing Attribution and Measurement solutions for Offsite marketing channels worldwide. I also led (#2) Standardization of customer interaction (client-side) data across all the customer experiences on Amazon Retail through a centralized repository.
1. Amazon spends billions of dollars on marketing annually across multiple marketing channels such as Social (Facebook, Instagram), Sponsored Links (Google, Yahoo, Bing), Influencers etc. My team productionizes scalable Big data and ML-based solutions to measure the efficiency of Amazon’s marketing spend worldwide for 21 countries for all offsite marketing channels. Our Attribution systems process X million customer actions every day to provide 'incremental' impact of various marketing campaigns on these customer actions. The output from our systems helps Amazon in planning and investment decisions for billions of dollars in marketing as well as help marketing teams optimize their bidding algorithms.
2. Customer Interaction Data repository is an initiative to provide standardized customer interaction data across all the customer experiences owned and operated by Amazon through a centralized repository. It enables experience and campaign owners to understand how customers engaged with their content to know the true customer experience and optimize their experiences.

Engineering ManagementBig DataMachine LearningMarketing AttributionData Standardization

Software Development Engineer

May 2016 – Aug 2019 · 3 yrs 3 mos

As a SDE, I developed Content Ranking Engine for #FoundItOnAmazon to personalize the content shown to the customers with high quality and engaging feed.
#FoundItOnAmazon is an experience on Amazon that improves the shopping experience by surfacing curated, inspirational, shoppable content in highly visual categories. It surfaces the most relevant and high quality content intended to delight our customers, and help them provide a highly engaged shopping experience.

Novatech software pvt ltd

Senior Software Engineer Team Lead

Nov 2007 – Mar 2016 · 8 yrs 4 mos · Bengaluru Area, India

Product Lead – Visual Process Modeler
Responsible for end to end product conceptualization, design and development, competitive analysis, requirement gathering, product planning and release. Authored process guides and report formats.
Team Lead – Requirement definition modelling (TopTeam Analyst)
Identifying features, designing, developing and managing modules for capturing requirements graphically using context diagrams, business processes, screen prototypes, activity flows etc.