Sep 2020 – Present · 5 yrs 8 mos

Jan 2017 – Aug 2020 · 3 yrs 7 mos

Jan 2015 – May 2017 · 2 yrs 4 mos

• As the Performance Marketing Leader for Asia Pacific, my team and I architect end-to-end engagement systems for clients - design and execute a digital and data-driven based demand generation strategy focusing on new buyer cohorts, it includes Campaign Management, Event Management, Digital and Social Media Strategy and Execution.
• Plan, execute, and measure experiments and conversion tests, all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Identify trends and insights, and optimize spend and performance based on the insights

Jul 2009 – Dec 2014 · 5 yrs 5 mos

• Leadership role responsible for Design and implement strategy and programs to fuel the continued growth and success of Networking Services & Volume in India & South Asia, including the collaboration with other service line and joint solutions with partners, The role demands working with multiple stake holders across organizational layers and functions (business, market management, strategy, sales, market insight, offerings, marketing demand programs, etc.), with multiple teams in India and IBM worldwide too.
• Build and execute the digital strategy. Key initiative during the role included working on the web presence, Paid, Owned & Earned media, SEO, managing the Social Media presence, Social listening & Brand engagement.
• Achievements
• Best practice field marketing campaign, announced by Juniper – Network Connect Series
• Best practice recognition – for creating a campaign around upcoming green field projects.
• Asia Pacific Volume Core Team – Part of AP VDS Core Team, providing specific guidance and directions to the countries for Volume business and setting up a management system to track our progress including a iterative process of looking at performance gaps, root cause analysis and remediation actions.

Feb 2007 – Aug 2009 · 2 yrs 6 mos

• Responsible for delivering the channel pipeline and revenue objectives both annually and quarterly. In case of pipeline or revenue shortfalls or challenges, responsible to come up with a channel marketing strategy which includes analysis, insights, campaigns & communication and action plan to address the pipeline issues and performance.
• Developed and implemented marketing programs that target specific channels to promote services or products. This role included creating marketing plans, staying up-to-date with the latest digital trends, and coordinating campaigns within the marketing team and with department heads

May 2006 – Feb 2007 · 9 mos · Delhi

• Analyzing competitive product offerings in terms of features and benefits as well as price points. Manage product plans & timelines. Develop marketing programs that increase market share, identify priority customer groups/distributors/key accounts, and the right marketing mix to capture these customers.
• The role included: overseeing the development and management of the product's roadmap based on the adopted strategies and vision.

Oct 2005 – May 2006 · 7 mos

• Visibility & Communication of Product, positioning & content to support the product. Plan & organize consumer and market research to identify & propose new product opportunities in order to keep our product line competitive.
• Consistently analyse the market and competitive landscape. Become the internal "expert" on the market and provide recommendations for both product and company direction or a product or product line.
• Collaborate with marketing and sales to develop and execute effective lead generation and sales programs. Routinely evaluate and measure go-to-market program results and adapt plans based on learnings to increase the ARPU.