soham roy — Co-Founder

I build products and systems at the intersection of behaviour, incentives, and money and I’m increasingly focused on turning those learnings into founder-led bets. Over the last few years, I’ve worked inside scaled consumer businesses to understand what actually compounds: how engagement converts to revenue, how incentives shape behaviour, and how trust is earned (or lost) at scale. Currently at CRED, leading revenue across credit card & wallet spends. Previously built and scaled monetisation and rewards engines, including running ₹100Cr+ Ads P&L, launching loyalty IPs, and designing repeatable revenue loops that didn’t rely on dark patterns. Earlier: • MPL (Strategy & Biz Ops): token economics, fantasy gaming monetisation, and blockchain-native incentive design • Latitude Financial Services (Product): end-to-end rewards systems, partner economics, retention design • YourStory (Founder’s Office): exposure to startup execution, leadership programs, and ecosystem dynamics • President, HPAIR (Harvard): led India’s successful international bid; worked with global institutions and policymakers What I care about (and build toward): • Products where monetisation is a feature, not a tax • Businesses driven by unit economics, not vanity growth • Consumer tech where trust, incentives, and behaviour compound • AI-native products that reduce cognitive load and orchestrate decisions

Stackforce AI infers this person is a Fintech and Gaming expert with a strong focus on consumer engagement and monetization.

Location: Bengaluru, Karnataka, India

Experience: 5 yrs 4 mos