Jan 2026 – Present · 4 mos

• Home Improvement — Plywood, Laminates, Doors & Windows
• Working in the Home Improvement category, focused on enabling structured digital and omnichannel growth for plywood, laminates, doors, and windows brands operating in dealer-led, offline-heavy markets.
• Engaging with organized manufacturers and brand leadership teams to evaluate online readiness and design marketplace and omnichannel go-to-market models aligned with existing dealer and distributor networks
• Working on category-level execution challenges specific to home improvement, including bulky logistics, installation dependencies, regional availability, pricing discipline, and dealer participation models
• Supporting enterprise brand onboarding and scale-up by aligning assortment strategy, selection readiness, and fulfillment feasibility with category realities
• Collaborating with internal teams to tailor enterprise-specific operating models that balance digital demand generation with offline execution and service capability
• Contributing to whitespace identification and prioritization by assessing offline market concentration, brand scale, dealer depth, and feasibility of sustainable online expansion
• Focused on enabling repeatable, scalable frameworks that allow home improvement brands to grow digitally without creating channel conflict or margin leakage

Jan 2024 – Dec 2025 · 1 yr 11 mos

• Toys Category — White-space Selection & Category Expansion.
• Worked on category expansion initiatives within the Toys category, focused on unlocking under-served product segments where online penetration was low but business potential was meaningful.
• Partnered with category teams to identify product-level white spaces and prioritize opportunities based on demand potential, seller availability, and execution feasibility
• Drove targeted addition of new selection with emphasis on assortment quality, compliance readiness, and long-term retention, rather than launch volume
• Addressed category-specific constraints such as regulatory requirements, enforcement risk, and cold-start challenges, ensuring new selection had a viable path to scale
• Worked on improving selection stickiness and discoverability through structured onboarding, early performance monitoring, and execution rigor
• Evaluated catalogue expansion versus new seller acquisition approaches in Toys, scaling models that delivered sustained category impact and discontinuing low-yield experiments

Sep 2021 – Dec 2023 · 2 yrs 3 mos

• Artisan & Small Business Enablement Program
• Worked on Amazon’s Karigar & Saheli programs, focused on enabling artisans, women entrepreneurs, NGOs, and government-linked entities to participate effectively in the marketplace.
• Led city-level execution by managing and guiding sales associates responsible for onboarding artisans and small businesses through NGOs, SHGs, and government partners
• Acted as the interface between program teams, external partner organizations, and frontline associates to ensure smooth onboarding and compliance
• Owned elements of program management, including execution planning, progress tracking, and issue resolution across partner-led onboarding pipelines
• Worked with internal teams to improve onboarding workflows, listing readiness, and early-stage seller support
• Focused on improving program effectiveness and seller sustainability, rather than one-time onboarding volume

Mar 2019 – Aug 2021 · 2 yrs 5 mos

• Shoes Category & Government Emporium Seller Accounts
• Worked as an Account Manager within the Amazon Karigar program, with primary responsibility for the Shoes category, alongside management of multiple Government Emporium seller accounts.
• Acted as a category SME for Shoes, supporting selection expansion, listing readiness, and performance improvement across artisan and small-business sellers
• Managed relationships with ~26 Government Emporium seller accounts, supporting onboarding, catalogue readiness, and ongoing account health
• Worked closely with sellers to improve catalogue quality, pricing readiness, and operational execution, aligned with category requirements
• Coordinated with internal program and operations teams to address execution gaps and ensure smooth participation of institution-run seller entities
• Focused on building sustainable seller performance while navigating the operational and compliance nuances of Government Emporium ecosystems.

Sep 2018 – Mar 2019 · 6 mos

• Paid Account Management Program
• Worked as a Business Advisor within Amazon Business Advisors (ABA), focused on onboarding brands into Amazon’s paid account management program.
• Engaged with brands to evaluate readiness for structured, paid account management support
• Onboarded brands into the ABA program, where sellers invested upfront to access dedicated account management services
• Explained value propositions around growth planning, operational improvement, and marketplace execution to prospective brands
• Acted as the bridge between enrolled brands and internal account management teams to ensure a smooth transition into the program
• Focused on aligning brand expectations with program scope, delivery mechanisms, and success metrics

Aug 2016 – Sep 2018 · 2 yrs 1 mo