Sep 2021 – Jan 2024 · 2 yrs 4 mos · Gurugram, Haryana, India

• Deputy Manager: Category Manager – Omnichannel (Reliance Retail Limited) (Sept’21-Jan’24)
• Promoted to Deputy Manager within 11 months of working in the role.
• Responsibilities:
• Sales Strategy: Prepare the Seasonal/Annual Operating Plan for all channels of Sales basis Historical sales data, Planned Inventory Cover, Seasonality, Liquidation etc.
• Supplier Strategy: Sourcing & negotiating with new brands/vendors with respect to Terms of Trade (Product Cost, Delivery Terms, Lead Time & Payment Terms)
• Price & Margin strategy: Review/Recreate the margin strategy as per new targets for the season/year by analyzing the existing product range into Pricing buckets.
• Assortment Strategy: Develop Options/assortment as per OTB of each Category Mix to place buys of the season.
• Platform Strategy: Managed various skincare brands on 5 platforms for Reliance Beauty which included TIRA, Ajio, Jiomart, Netmeds, Zivame. Achievements:
• Increased the category scale-up by onboarding & managing a portfolio of 70+ brands (luxury, premium, mass & masstige) for the beauty category, accounting to 10,000+ SKUs in the make-up & skincare category.
• Managed annual turnover of 50 CR+ for key skincare accounts across the 5 channels of Reliance Retail (TIRA, Ajio, Jiomart, Netmeds & Zivame)
• Negotiated yearly margins & incentive deals to improve category margins by 2% & Maintained an average of 27% on MRP.
• Maintained a consistent shelf-life of at least 50% for all SKUs with monthly planning.
• Delivered delivering top line growth and bottom-line sustainability for key emerging accounts in Skincare, including Cetaphil, Plum, Kaya, Re’equil & D’you.

Oct 2020 – Sep 2021 · 11 mos

• Assisting the reporting manager in formulating & shaping the strategy for the Beauty category in Reliance Retail Limited (RRL)
• Reaching out to the CEO’s, Founders & Ecommerce Heads of beauty brands for bringing them onboard for RRL (Netmeds, Zivame, Ajio & JioMart)
• Conducting meetings with the brands to analyse business proposals.
• Responsible to interact as the First POC with brands, for TOT agreement & agreement closure for ensuring brand satisfaction & smooth onboarding.
• Worked with the cataloguing team for PDT & product images.
• Working end-to-end for PO processing & agreement closure
• Responsible for coordinating with all the support teams like catalog, vendor support etc for ensuring timely update and refresh of products.
• Meet the plan for recognition and awareness of accountable brands

Jul 2020 – Sep 2020 · 2 mos

• Understand & shape the company’s strategy & mission.
• Develop plans to materialize strategy & analyze business proposals.
• Assess the company’s operational & strategic performance.
• Align processes, resource-planning & department goals with overall strategy.
• Assist the Business Strategy Head in the day to day operations.
• Assist in Pitch Decks & secondary research.
• Any other tasks assigned from time to time.

May 2020 – Jun 2020 · 1 mo · Pune, Maharashtra

• Roles & Responsibilities:
• Project 1: Conducting secondary market research & identifying short term lending opportunities in Indian Kirana credit industry & Indian Pharmaceutical Industry
• Market study: Industry potential, lending penetration, identifying major B2B & B2C players, understanding business models of key players
• Conducting an in-depth competitor analysis & understanding competitor’s offerings
• Preparing product proposal for each prospect, based upon the above data & analysis
• Project 2: Identifying premium customers for LoanTap & determining the appropriate premium (in ROI terms) to charge from potential customers of LoanTap.
• Identification of financial sector/services benchmarks to draw parallel on pricing policy for feature loaded products (Secondary research & Focus Group discussions)
• Designing questionnaire for segmented customers
• Publishing surveys & reaching out to prospective respondents for survey responses.
• Analyzing survey responses with respect to customer segments based on age, income, job type, industry

Apr 2019 – May 2019 · 1 mo · Bengaluru Area, India

• Roles & Responsibilities:
• Devising a successful launch strategy for a Healthcare Ecommerce Firm ‘Carebear’
• Analyzing business opportunity for Carebear, while carrying out an in-depth industry analysis of the healthcare market in India
• Carrying out an extensive competitor analysis of Carebear & designing the User Flows for Carebear’s official Website.

Aug 2018 – Oct 2018 · 2 mos · Bengaluru, Karnataka

• Roles & Responsibilities:
• ▪ Stage 1: Seller lead generation.
• ▪ Stage 2: Post finding sellers, help them get onboard on the online platform.
• ▪ Stage 3 : When the sellers starts selling online, help them to manage the account for 30 days.

May 2017 – May 2017 · 0 mo

• Completed an internship of 4 weeks under the guidance of Prof. Sameer Mathur.
• Conceptualized a marketing campaign and launch plan for an Android app.
• Prepared an Annual Marketing Plan including SWOT Analysis.
• Solved various Harvard Business Cases by applying the concepts of marketing management.

Jul 2016 – Dec 2017 · 1 yr 5 mos · New Delhi Area, India

• Roles & Responsibilities:
• Customer interaction & grievance redressal at point of sale resulting in strong customer base.
• Assisted in the wholesale arm of the firm.
• Managed the online business on various social media platforms which required coordination & response to customer Internet sales requests, resulting in increased sales and customer satisfaction