Mar 2021 – Jul 2025 · 4 yrs 4 mos

• At ITW Global Brands, led full commercial ownership of Rain-X — the number one brand in the automotive wiper blade category — including strategic planning, product portfolio management, P&L responsibility, and go-to-market execution across national retail accounts.
• Three-time Circana Award winner for Top Market Share Increase — 2020, 2021, and 2024 — recognized for sustained category leadership through new product launches, national advertising campaigns, and retail execution.
• Rain-X Product of the Year: 2020, 2023, and 2024
• Led and mentored two brand managers and influenced extended cross-functional marketing team.
• Managed national media strategy and agency partnerships across TV, digital, social, and in-store channels — including national TV commercial production and multi-year sports sponsorship with Formula Drift driver Ryan Tuerck.
• Built and presented annual business reviews to division VP/GM leadership and corporate executive team.
• Developed channel-specific product and pricing architectures across Mass, Auto, DIY, Hardware, Dollar, eCommerce, and international markets — with careful attention to margin performance and channel conflict.
• Drove innovation pipeline through customer-back research, competitive benchmarking, focus groups, trade shows, and global technology monitoring via international supplier partnerships.
• Owned full P&L and optimized operating and advertising budget to accelerate market share growth.
• Monitored real-time Circana syndicated data and top retailer POS data to identify trends, competitive threats, and emerging opportunities.

Apr 2019 – Mar 2021 · 1 yr 11 mos

• Recipient — inaugural class of Aftermarket News 2020 Women at the Wheel.
• Presented innovation and brand initiatives alongside sales leadership during annual line reviews at Advance Auto Parts, AutoZone, O'Reilly, Amazon, and Walmart.
• Led consumer research initiatives including brand health tracking, purchase intent studies, pricing elasticity research, and advertising effectiveness measurement.
• Owned full commercialization process from product concept through market launch — including packaging, copywriting, trademark review, and sales collaterals.
• Managed one direct report and mentored one high-potential early-career employee.

Mar 2016 – Apr 2019 · 3 yrs 1 mo

• Led packaging development, customer presentations, and go-to-market execution for silicone wiper blade launch — adopted as a corporate best practice.
• Earned Product of the Year recognition by leveraging consumer insights to develop and successfully launch a new product line.
• Delivered a highly successful year-one market debut — accepted by three top retailers and surpassing business unit goals by a significant margin.
• Orchestrated product training, technical demonstrations, and full marketing campaign support at launch.

Jun 2014 – Mar 2016 · 1 yr 9 mos

• Tracked brand performance and managed brand assets across the Rain-X portfolio.
• Reported on state of business, emerging trends, and product opportunity matrix to leadership
• Managed monthly budget closings and accruals.
• Partnered with R&D to develop a retailer-specific product family that generated a significant purchase order at launch.

Jun 2012 – Jun 2014 · 2 yrs · Greater Houston

• Integrated branded, private label, and co-pack initiatives across the organization for a diversified CPG company producing premium charcoal products under the Frontier brand and paint-related solvents under the Crown brand.
• Liaised between sales and internal departments to support account programs, pricing, product availability, and new product development.
• Drove margin performance through profitable product mix planning by account and data-driven forecasting analysis.

Aug 2006 – May 2012 · 5 yrs 9 mos · Greater Houston

• Led marketing strategy and product portfolio development across two distinct product lines — charcoal and chemical solvents — for a multi-brand CPG manufacturer.
• Created marketing initiatives for the Chemical and Charcoal business units across both branded and private label portfolios including Frontier Brand and Jack Daniel's licensed brands. Responsible for strategic planning, new product development, packaging, retail account management, trade shows, and budget management across a multi-brand portfolio.
• Built the Frontier Charcoal brand from the ground up: developing brand architecture, logo, packaging, product line, catalog, and website from original concept.
• Led and developed a team of five direct reports including brand manager, sales analyst, traffic coordinator, and two graphic designers.

Jan 2005 – Jan 2006 · 1 yr · Greater Houston

• Marketing communications, retail promotions, and consumer initiatives for a premium housewares brand. Contributed to cause marketing initiatives and ecommerce growth.
• Additional responsibilities included: catalog and photography coordination, POP displays, website sales, public relations, warehouse events, local advertising.