Menka Malguri — Operations Associate
Analytics leader with 10+ years of experience driving growth, conversion, and revenue performance for scaled digital products. I lead a team of 8 analysts for Adobe Acrobat and Express - owning KPI strategy, funnel diagnostics, marketing measurement, experimentation programs, quarterly traffic and order forecasting and annual planning across web and app ecosystems. What I actually do is help businesses stop confusing activity for outcomes. I've designed measurement strategies that connect marketing investment to revenue performance, translated ambiguous performance signals into clear recommendations for executive and senior leadership, and contributed to analytical programs spanning funnel diagnostics, site optimization, experimentation, and forecasting. I've led initiatives at the intersection of analytics and AI, partnering with data engineering to evolve how insights are delivered, moving from static reporting to more dynamic, accessible decision support infrastructure. I operate at the intersection of growth analytics, marketing effectiveness, and business strategy. My edge is ambiguous, high-stakes situations: diagnosing funnel breakdowns, building attribution frameworks, identifying where teams are optimizing for the wrong metric, and structuring analytical programs that scale across functions. Player-coach by nature, hands-on in the data while enabling a high-performing team and influencing cross-functional stakeholders across product, marketing, GTM, and finance without formal authority. Previously worked across demand generation analytics, customer lifecycle, incrementality testing, and experimentation in both in-house and consulting environments.
Stackforce AI infers this person is a SaaS Analytics Leader with expertise in growth measurement and marketing effectiveness.
Location: Bengaluru, Karnataka, India
Experience: 9 yrs 8 mos
Skills
- Analytics
- Marketing Effectiveness
- Kpi Strategy
- Marketing Measurement
- Conversion Optimization
- Communication
- Data Engineering
- Data Analysis
- Business Analytics
Career Highlights
- Led a team of 8 analysts driving significant revenue growth.
- Designed dynamic decision support infrastructure integrating analytics and AI.
- Expert in diagnosing funnel breakdowns and optimizing conversion strategies.
Work Experience
Adobe
Manager - A.com Acquisition and Forecasting (1 yr 3 mos)
Senior Growth Analyst (1 yr 11 mos)
Web Analytics Specialist (2 yrs 1 mo)
Absolutdata Analytics
Senior Analyst (1 yr 4 mos)
Mu Sigma Inc.
Decision Scientist (1 yr 3 mos)
Trainee Decision Scientist (1 yr 10 mos)
North Eastern Space Applications Centre, Dept. of Space, Govt. of India
Summer Trainee (0 mo)
Simulate Learning Solutions Pvt. Ltd.
Summer Intern (1 mo)
Education
B.Tech. at Vellore Institute of Technology