Menka Malguri

Operations Associate

Bengaluru, Karnataka, India9 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led a team of 8 analysts driving significant revenue growth.
  • Designed dynamic decision support infrastructure integrating analytics and AI.
  • Expert in diagnosing funnel breakdowns and optimizing conversion strategies.
Stackforce AI infers this person is a SaaS Analytics Leader with expertise in growth measurement and marketing effectiveness.

Contact

Skills

Core Skills

AnalyticsMarketing EffectivenessKpi StrategyMarketing MeasurementConversion OptimizationCommunicationData EngineeringData AnalysisBusiness Analytics

Other Skills

funnel diagnosticsexperimentation programstraffic forecastingorder forecastinggrowth measurementdata integrationAttribution modelingfunnel analysisKey Performance IndicatorsSASHivedata migrationDataRobotDataIkuTableau

About

Analytics leader with 10+ years of experience driving growth, conversion, and revenue performance for scaled digital products. I lead a team of 8 analysts for Adobe Acrobat and Express - owning KPI strategy, funnel diagnostics, marketing measurement, experimentation programs, quarterly traffic and order forecasting and annual planning across web and app ecosystems. What I actually do is help businesses stop confusing activity for outcomes. I've designed measurement strategies that connect marketing investment to revenue performance, translated ambiguous performance signals into clear recommendations for executive and senior leadership, and contributed to analytical programs spanning funnel diagnostics, site optimization, experimentation, and forecasting. I've led initiatives at the intersection of analytics and AI, partnering with data engineering to evolve how insights are delivered, moving from static reporting to more dynamic, accessible decision support infrastructure. I operate at the intersection of growth analytics, marketing effectiveness, and business strategy. My edge is ambiguous, high-stakes situations: diagnosing funnel breakdowns, building attribution frameworks, identifying where teams are optimizing for the wrong metric, and structuring analytical programs that scale across functions. Player-coach by nature, hands-on in the data while enabling a high-performing team and influencing cross-functional stakeholders across product, marketing, GTM, and finance without formal authority. Previously worked across demand generation analytics, customer lifecycle, incrementality testing, and experimentation in both in-house and consulting environments.

Experience

9 yrs 8 mos
Total Experience
3 yrs 3 mos
Average Tenure
5 yrs 3 mos
Current Experience

Adobe

3 roles

Manager - A.com Acquisition and Forecasting

Promoted

Feb 2025Present · 1 yr 3 mos

  • Lead analytics across Adobe Acrobat and Express. Managing a team of 8 analysts across growth measurement, product adoption and conversion funnel performance, forecasting, KPI strategy, and executive decision support.
  • Designed and implemented a unified KPI and growth measurement framework - integrating traffic, user intent, and market signals to give senior leadership a clearer view of performance drivers
  • Standardized active user and referral metrics across multiple product surfaces, resolving measurement inconsistencies across different acquisition and engagement channels
  • Led initiatives at the intersection of analytics and AI, partnering with data engineering to shift from static reporting to dynamic, on-demand decision support infrastructure
  • Built a rule-based attribution model for orders affected by consent loss, improving measurement accuracy for regional stakeholders without disrupting topline reporting
  • Established cross-functional operating rhythms across Product, Engineering, Marketing, Finance and regional teams, creating structured forums and clear ownership across multiple workstreams
  • Led a test initiative delivering +$3.6M quarterly revenue uplift through conversion funnel diagnosis and offer strategy optimization for high-intent users
  • Drove experiment wins including +74K app referrals, +21K MAU, +30K exporters from a single homepage test, and +1.9pp improvement in login conversion from a landing page optimization
  • Manage and mentor a team of 8 analysts, building capability in business problem framing, stakeholder influence and decision-oriented analysis
KPI strategyfunnel diagnosticsmarketing measurementexperimentation programstraffic forecastingorder forecasting+2

Senior Growth Analyst

Feb 2023Jan 2025 · 1 yr 11 mos

Key Performance IndicatorsCommunicationAnalytics

Web Analytics Specialist

Jan 2021Feb 2023 · 2 yrs 1 mo

Key Performance IndicatorsCommunicationAnalytics

Absolutdata analytics

Senior Analyst

Sep 2019Jan 2021 · 1 yr 4 mos

Mu sigma inc.

2 roles

Decision Scientist

Jun 2018Sep 2019 · 1 yr 3 mos

  • Involved in several coding and evaluation projects with one of the Big 4 banks in the US. Migrated the sales practices fraud evaluation framework between SAS and Hive on Spark, and adopted a data-driven approach to make the evaluation process robust for possible future adjustments. Also designed an evaluation framework to compare several AutoML workbenches involving DataRobot and DataIku, and BI tools such as Tableau, QlikView and Datameer.

Trainee Decision Scientist

Jul 2016May 2018 · 1 yr 10 mos

  • Worked on analyzing the business trends of a leading healthcare brand and its competitors in the global market. My work involved projecting the client's performance and that of the other major stakeholders in the industry in various cadences at several levels and generating insights from it; which in turn helped the client to effectively focus upon the areas which needed the most attention.
  • My work was based upon the languages: SAS, Excel and SQL and the BI tool implemented for projecting the analysis reports was Qlikview.
SASExcelSQLQlikviewData AnalysisBusiness Analytics

North eastern space applications centre, dept. of space, govt. of india

Summer Trainee

Jun 2015Jun 2015 · 0 mo · Shillong Area, India

  • Study and analysis of the Total Electron Content(TEC) over the NESAC(North Eastern Space Applications Centre, Shillong) region using IRNSS(Indian Regional Navigation Satellite System) and estimation of the ionospheric model for the region.

Simulate learning solutions pvt. ltd.

Summer Intern

Jun 2014Jul 2014 · 1 mo · IIT Kanpur

  • Design and construction of UAV(Unmanned Aerial Vehicle) website, a project undertaken by an incubatee company in the institution.

Education

Vellore Institute of Technology

B.Tech. — Electronics and Communication Engineering

Jan 2012Jan 2016

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