Jan 2024 – Oct 2025 · 1 yr 9 mos · Mumbai, Maharashtra, India

• Key Deliverables:
• ● Spearheading the licensed & branded merchandise business across Categories for offline, online, and quick commerce formats.
• ● Led the range planning & sourcing for high-profile sports properties including IPL, International football clubs, Domestic football clubs, ICC, and Olympic teams.
• ● Driving strategic merchandise development that aligns with the brand identity, fan base, and commercial goals of each entity.
• ● Steering overall P&L management for the entire season - buying, sourcing, sales, inventory management.
• ● Strategizing marketing efforts and implementing multiple properties/events on the platform to drive additional avenues for sales.
• ● Leading the project to acquire new customers for the D2C platform at Fancode.
• Significant Contributions:
• ● Strategic Bent: Established a drop-ship model at Dream 11 for licensed and branded merchandise to streamline the operations.
• ● Brand Affinity: Launched player range in active wear for Hardik Pandya at Fancode Dream 11.
• ● Process Innovation: Initiated quick commerce and additional channels of sales such as airports, kiosks, etc. for major events.
• ● Sourcing Expertise: Effective sourcing led to enhancing the bottom line by 400bps vs LY.
• ● Inventory Management: Established JIT (just in time) range for apparel to keep inventory under control and ensure freshness.

Jul 2021 – Nov 2023 · 2 yrs 4 mos · India

• Business Head - Private Brands : Home Furnishing, Kitchenware, Houseware, Décor, Home Improvement, Stationery, Electronics, Luggage, Toys, Sports, Fitness, Beauty & Personal care
• ● Brand Building: Established private brand portfolio for Snapdeal in multiple categories from ground zero & led it to be the most profitable business in the format. Developed business model, product strategy, branding & positioning strategy.
• ● Assortment study: Conducted assortment study to identify product, tier, and pack size to arrive at a sharp private brand portfolio for multiple categories.
• ● Online Marketing: Launched segmented notifications with 2x growth in CTR & CVR and a 25% spike in monthly orders for private brands.
• ● Revenue Growth: Developed funnel & performance matrices (CVR, CTR & NMV growth) via in-app merchandising effectiveness for private brands.

Jan 2018 – Jan 2021 · 3 yrs · Gurugram, Haryana, India

• Spearheaded General Merchandise Division for Walmart India with a P&L of INR 400 Cr. plus
• Contributed as a Project Head for developing Business Model, Product Strategy, Branding & Positioning for the private brand in Home Textiles, Houseware, Kitchenware, Apparel, Footwear, Electronics & Appliances, Décor, Luggage, Toys
• Collaboration with Store teams - Successfully managed business across 29 stores of Walmart across all front– sales, Margin, inventory, assortment & man power plan.
• Directing the conceptualization & implementation of competitive plans, developing as well as expanding market share towards the achievement of revenue & profitability targets
• Formulating business goals, short-term and long-term budgets and developing business plans for its accomplishment.
• Presenting and getting buy-in from senior management for all division/category related projects, monthly business reviews and product management meetings
• Steering diverse responsibilities, including strategy planning, new initiatives & operations and performing industry deep dives & customer behavior analysis to identify product feature gaps impacting category performance
• Steered the launch of private label line in different categories of General Merchandise & Electronics with core philosophy of “Brand Equivalent Quality” at half the price of National Brands; augmented PL to 25% within 2 years and improved category bottom-line by 300 bps
• Pioneered month-over-month improvements in category performance, store level inventory management- Division operating on negative working capital
• Developed strategic alliances with vendors/ partners, led negotiations and commercial contracts; effectively negotiated high impact margins, while maintaining partner’s profitability
• Directed planning for liquidation of unsold/ left over inventory on a regular basis without having impact on overall category margin & keeping aged inventory under control
• Developing a manpower & succession plan for thedivision

Jan 2015 – Jan 2018 · 3 yrs

Jan 2011 – Jan 2015 · 4 yrs

Jan 2009 – Jan 2011 · 2 yrs

Jul 2006 – Mar 2009 · 2 yrs 8 mos · Gurugram, Haryana, India

• ➢Oversaw and managed merchandise buying, business and financial planning at the category level to drive sales and revenue objectives of the brand JOHN PLAYERS
• ➢Re-launched Casual Jackets range in 2008 with correction over previous years
• Key Initiatives:
• ➢Reduced cost of goods sold (COGS) by 10% for Formal Wear & Casual Jackets through strategic sourcing from Bangladesh under SAFTA agreement
• ➢Slashed COGS by 5% by employing a low-cost country sourcing strategy in India through China-Nepal-India