Vridhi Sharma

Digital Marketing Specialist

New Delhi, Delhi, India8 yrs 7 mos experience

Most Likely To Switch

Key Highlights

Over 5 years of marketing experience.
Expert in growth and retention strategies.
Proven track record in B2B and B2C marketing.

Stackforce AI infers this person is a Marketing Professional with expertise in B2B and B2C strategies.

Contact

Skills

Core Skills

User Retention & EngagementCampaign Strategy & OptimizationGo-to-market StrategyCustomer Journey OptimizationSeo StrategyCampaign ManagementMarketing And Branding SupportEvent ManagementBrand BuildingE-commerce Management

Other Skills

Gamification & Loyalty ProgramsCohort & Funnel AnalysisPartner Promotions & GrowthProduct Line Management and GTM StrategyMarketing Automation & AnalyticsContent Strategy & Collateral DevelopmentOn-Page Optimization (SEO)Event Strategy and ManagementB2B Lead GenerationSocial Media Strategy and ExecutionCustomer Lifecycle Management and User Experience EnhancementOmnichannel Campaign Planning and ExecutionSEO Strategy and Competitor AnalysisContent Plan & DevelopmentCampaign Management & Analytics

About

I’m a marketing professional with over 5 years of experience helping brands grow, retain, and connect with their audiences across both B2B and B2C spaces. Over the years, I’ve worked on a wide range of projects from go-to-market planning and content strategy to lifecycle and retention marketing - turning insights into campaigns that actually make an impact. I enjoy building meaningful, data-informed marketing journeys - the kind that balance creativity with performance. Whether it’s designing omnichannel campaigns, shaping customer engagement strategies, or collaborating across teams to launch new products, I love solving complex marketing challenges with simple, effective ideas. At my core, I believe great marketing is about creating value - for both the customer and the business.

Experience

8 yrs 7 mos

Total Experience

1 yr 3 mos

Average Tenure

2 yrs 2 mos

Current Experience

Cashkaro.com

Assistant Marketing Manager

Apr 2024 – Present · 2 yrs 2 mos · Gurugram, Haryana, India

Campaign Strategy & Optimization
User Retention & Engagement
Gamification & Loyalty Programs
Cohort & Funnel Analysis
Partner Promotions & Growth

Campaign Strategy & OptimizationUser Retention & EngagementGamification & Loyalty ProgramsCohort & Funnel AnalysisPartner Promotions & Growth

Ekincare

Marketing Manager

Jun 2021 – Apr 2024 · 2 yrs 10 mos · Hyderabad, Telangana, India

Product Line Management and GTM Strategy
Marketing Automation & Analytics
Content Strategy & Collateral Development
On-Page Optimization (SEO)
Event Strategy and Management
Customer Journey Optimization
B2B Lead Generation
Social Media Strategy and Execution
Customer Lifecycle Management and User Experience Enhancement
Omnichannel Campaign Planning and Execution

Product Line Management and GTM StrategyMarketing Automation & AnalyticsContent Strategy & Collateral DevelopmentOn-Page Optimization (SEO)Event Strategy and ManagementCustomer Journey Optimization+5

Automationedge

Marketing Intern

May 2020 – Jul 2020 · 2 mos · Pune, Maharashtra, India

SEO Strategy and Competitor Analysis
Content Plan & Development
Campaign Management & Analytics
Social Media Marketing
Lead Generation & Nurture Campaigns

SEO Strategy and Competitor AnalysisContent Plan & DevelopmentCampaign Management & AnalyticsSocial Media MarketingLead Generation & Nurture CampaignsSEO Strategy+1

Manav rachna international institute of research & studies

Research Associate

Feb 2019 – Jul 2019 · 5 mos

Working at Manav Rachna Innovation and Incubation Center, my responsibilities included:
Providing Marketing and Branding Support for the Incubator & Startups
Event Management and Networking
Government Funding Administration and Compliance
ATL / BTL Activations
Business Model Development and Strategy Support for Startups
Marketing Campaign Supervision
Partnership Development
Performance Analytics and KPI Tracking
Stakeholder Engagement and Relations

Marketing and Branding SupportEvent Management and NetworkingGovernment Funding Administration and ComplianceATL / BTL ActivationsBusiness Model Development and Strategy SupportMarketing Campaign Supervision+4

Rothmans enterprises

Operations Associate

Jul 2017 – Jan 2019 · 1 yr 6 mos · New Delhi Area, India

Process Optimization and Workflow Management
Procurement Support
Inventory Control and Warehouse Coordination
Operational Performance Analysis
Vendor Relationship Management

Process Optimization and Workflow ManagementProcurement SupportInventory Control and Warehouse CoordinationOperational Performance AnalysisVendor Relationship Management

Ibm business partner - kvch

Internship Trainee

Jan 2017 – Jun 2017 · 5 mos · New Delhi Area, India

Bookshala

Co-Founder and Design Lead

Jun 2016 – Jul 2017 · 1 yr 1 mo · New Delhi Area, India

As a part of my Entrepreneurial experience, I have worked on a startup venture “Bookshala” that was designed to be an e-commerce platform aiming to be a pioneer in books circulation offering 6 different access models. As a co-founder, my areas of work included handling daily operations, scouting & managing vendors for procurements, design & development of the platform, Brand building & Marketing, and managing customer relations. Bookshala had over 450 active clients and a reach of 30000+ on online platforms in short span of 13 months. During the course, I gathered deep insights of social media and E-Commerce in order to cope with the growing online trends.

Handling daily operationsScouting & managing vendorsDesign & development of the platformBrand building & MarketingManaging customer relationsBrand building+1