Neha Pathak (She / Her)

Design Manager

Gurugram, Haryana, India20 yrs 2 mos experience
Highly Stable

Key Highlights

  • Expert in shaping brand reputation strategies.
  • Proven track record in employer branding.
  • Strong leadership in digital marketing initiatives.
Stackforce AI infers this person is a MarTech and SaaS expert with a strong focus on brand and communications strategy.

Contact

Skills

Core Skills

Corporate CommunicationsBrand StrategyEmployer BrandingMarketing StrategyPublic RelationsIntegrated Brand Marketing

Other Skills

Digital StrategyLeadershipCommunicationCreative DirectionContent StrategyDigital MarketingSocial Media MarketingMulti-Channel MarketingContent DevelopmentSocial MediaStrategic CommunicationsMedia RelationsMarketingTeam BuildingPress Releases

About

I’ve spent nearly two decades working at the intersection of technology, reputation, and organisational change. Long before GCCs became a headline story, I was inside them helping shape how India-based centres are seen, both within global enterprises and across the broader ecosystem. My work focuses on reputation and strategic consideration. I partner closely with executive teams to define how the organisation shows up during moments of transition, growth, or expanded mandate. For me, communications isn’t about noise. It’s about clarity. It’s about ensuring that leadership voice, stakeholder messaging, and external perception reflect the direction the business is actually moving in. Currently, I lead Brand & Communications for Epsilon India and work as part of the India MD’s office to help shape the GCC’s executive agenda. I work across business and technology leadership to elevate executive voice, strengthen trust, and position the centre as a contributor to industry conversations, not just an execution hub. Much of my experience sits within the talent ecosystem, but my lens extends beyond employer branding. I’m interested in how organisations earn credibility, attract strong talent, and build influence as they evolve. Outside work, I write poetry, make short films, and experiment in my kitchen. Words and stories, in every form, continue to shape how I see the world.

Experience

20 yrs 2 mos
Total Experience
3 yrs 5 mos
Average Tenure
3 yrs 1 mo
Current Experience

Epsilon

Director & Head of Brand & Communications

May 2023Present · 3 yrs · Bengaluru, Karnataka, India · Hybrid

  • I lead Epsilon India’s brand and reputation strategy, shaping its evolution from a delivery-focused centre to a recognised strategic partner within the enterprise and the wider GCC ecosystem. As part of the India MD’s office, I work closely with Executive leadership to drive the leadership agenda, ensuring narrative clarity keeps pace with business ambition. I also partner with the global CTO’s office to strengthen executive visibility and position India’s technology capabilities in global conversations.
Corporate CommunicationsIntegrated Brand MarketingBrand StrategyDigital StrategyLeadershipCommunication+3

Airbnb

Head of Employer Brand - India

Dec 2021May 2023 · 1 yr 5 mos · Gurugram, Haryana, India

  • At Airbnb, I was tasked with establishing the employer brand for the India market from the ground up. Leveraging my deep expertise in marketing and a keen understanding of talent dynamics, I designed and executed strategic initiatives to position Airbnb as an employer of choice. With a focus on agility and innovation, I collaborated with cross-functional stakeholders to implement impactful programs that strengthened Airbnb’s talent marketing funnel and enhanced its reputation in a competitive market.
LeadershipCommunicationEmployer BrandingContent StrategyMarketing Strategy

Publicis sapient

2 roles

Senior Manager- Global Corporate Marketing

Jul 2020Mar 2021 · 8 mos

  • Along with my India role, I took on an additional mandate of building a brand marketing function globally. Having worked to build a strong employer brand in India, I was tasked with creating awareness amongst C-suite and senior tech leaders for Publicis Sapient's digital transformation services.
Marketing Strategy

Head of External Brand & Communications, India

Oct 2015Nov 2021 · 6 yrs 1 mo

  • Directed external communications, integrating PR, content, and social strategies to elevate Publicis
  • Sapient's brand as a digital transformation leader. Built a high-performing team, led multi-channel
  • campaigns, and achieved notable brand positioning within tech communities and among prospective
  • employees. Successfully navigated company rebranding, significantly raising Publicis Sapient’s profile
  • in key markets.
Public RelationsIntegrated Brand MarketingDigital MarketingContent StrategySocial Media Marketing

Sapient

3 roles

Manager, Marketing

Oct 2012Aug 2015 · 2 yrs 10 mos · Gurgaon, India

Content Strategy

Senior Associate, Marketing

Promoted

Apr 2010Oct 2012 · 2 yrs 6 mos · Gurgaon, India

Content Strategy

Associate, Marketing

Jan 2008Apr 2010 · 2 yrs 3 mos · Gurgaon, India

20:20 media

Associate Executive

Apr 2007Dec 2007 · 8 mos

  • Responsible for all media related activities for clients like Sapient, Bharti Telesoft and The Smart Cube
  • Strategized on techniques of building brand awareness through media and events
  • Pitched story angles for clients and arranged for media interactions for client spokespeople
  • Created e-mailers, briefing documents, media plans for clients
  • Conducted media perception audits and competitive analysis
  • Conducted internal training sessions on brand building, digital marketing and soft skills

Ibm daksh

Lead Trainer

Jan 2005May 2006 · 1 yr 4 mos

  • Trained customer care specialists on communication skills and customer service/soft skills through various presentations and team building activities and games. Devised training modules to make training more effective and fun.
  • Conducted interviews along with the hiring team. Have received certificates of appreciation for outstanding performance and contribution towards Training Efficiency and Effectiveness

Education

MICA | The School of Ideas

Post Graduate Certification in Digital Marketing & Communications

Jan 2018Present

Xavier Institute of Communications, Mumbai

Post Graduate Diploma — Public Relations and Corporate Communications

Jan 2006Jan 2007

Shri Shikshayatan College

BA (Honours) — English

Jan 2001Jan 2004

Xavier Institute Of Communications

Postgraduate Degree

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