Jan 2020 – Dec 2024 · 4 yrs 11 mos

• Lead product marketing efforts for new products in IOT and telematics domain
• Head Go To Market planning and execution for OEM Data platforms. Engage with leading OEMs and its positioning for global audiences
• Partner community and customer engagements to support new product development efforts in telematics and IOT
• Build and sustain internal and external relationships with industry partners, OEM brands, CSPs, automotive channels and more
• Creation of product collaterals, technical documentation and enabling sales team and resellers network

Dec 2019 – Dec 2019 · 0 mo

Mar 2017 – May 2019 · 2 yrs 2 mos

• Providing technology consulting support and build marketing roadmap for startups, new ventures and developers to engage in Internet of Things (IOT), Artificial Intelligence (AI), Machine Learning (ML), Cloud Computing, Natural Language Processing (NLP) and others. This organization also created www.mangotastic.in as the marketplace created for produce direct from grower to consumer's table.

Mar 2015 – Feb 2017 · 1 yr 11 mos

• Handled marketing and responsible for awareness creation for MediaTek’s IOT family of semiconductors (microprocessors)
• Generated influencers and advocates whose involvement enhanced awareness to get 100+ companies trained. Liaison between company and developer tech community groups.
• Created a vibrant customer ecosystem for MediaTek through events (online and offline) through meetups, workshops, boot camps, conferences, trade shows
• Spearheaded digital marketing, generating online traffic. Managed product demos, conferences, blogging, content writing, webinars and thought leadership articles.

Jul 2013 – Mar 2015 · 1 yr 8 mos

• Consultant for clients to enhance their brand positioning and to create mindshare in education segment and telecom domain. This included creating integrated marketing plans for customer acquisition, promotions and retail campaigns.

Oct 2010 – Jun 2013 · 2 yrs 8 mos

• Handled integrated marketing plans, activation, and awareness achieving the targeted revenue by marketing communication, partner management/meets, merchandising, publisher ads, retail branding, outdoor campaign and digital marketing. Collaborate with cross-functional groups (in Canada, US, Europe, Singapore, Australia) for support, including demand generation, operations, adapting content and product development.
• Coordinated 40+ campaigns and events generating 90+ large institutional customers

Aug 2009 – Aug 2010 · 1 yr

• Planned and executed Intel marketing strategy through local marketing engines and Global Engagement Programs which comprised of competition programs, Technology days, Technology fests, seminars, keynote presentations, hands-on workshops, content development and networking for customers.
• Technology proliferation and evangelism for skills transfer, talent enablement and product development knowledge. This helped customers build better products and solutions based on Intel Tech. Customers = Developers, Startups, Academia, Partners with System Integrators, Software Vendors etc.

May 2008 – Aug 2009 · 1 yr 3 mos

• Headed marketing and managed customer accounts of institutional customers. Managed internal SME/CRM team responsible for new technologies’ proliferation. Monitor developer community relationships, industry bodies and business partners (OEMs, ISVs, SIs) for enhancing IBM technology adoption and build mindshare.

May 2005 – Apr 2008 · 2 yrs 11 mos

• Functioned as marketing program manager for Technology adoption initiative; managed relationships (internal and external) to drive Intel products, technologies and platform in to external ecosystem; responsible for marketing, conceptualizing and executing programs to develop user base of 700+ large institutional customers.

Jun 2004 – May 2005 · 11 mos

• Addressed new customer segments like Engineering colleges, and target audience such as architects and civil engineers who are primarily mobile; participated in 5 marketing events and carried out market research to showcase capability of Simputer (a handheld computing device)