Anuj Singh

Growth Manager

Gurugram, Haryana, India4 yrs 5 mos experience

Key Highlights

  • Over 4 years in Retention Marketing.
  • Expert in omnichannel marketing automation.
  • Proven track record in boosting customer engagement.
Stackforce AI infers this person is a Growth Marketing and Retention Specialist in the MarTech industry.

Contact

LinkedIn

Skills

Core Skills

Retention MarketingMarketing AnalyticsMarketing AutomationProject Management

Other Skills

Cross-App MerchandisingData-Led Campaign PlanningCampaign OptimizationPerformance TrackingCross-Functional CollaborationDriving Customer ExperienceWhatsApp MarketingRCS/SMS MarketingApp Push MarketingEmail MarketingPerformance MarketingMeta AdsLinkedIn AdsLookerRFM Segmentation

About

I am a solution-oriented, analytical professional with over 4+ years of experience in the field of Retention Marketing. With a deep understanding of customer behavior and data-driven strategies, I specialize in creating and optimizing omnichannel marketing automation strategies that deliver personalized experiences to customers. My expertise spans multiple channels, including Email Marketing, WhatsApp, SMS, App Push, RCS, and Web Push. I am skilled in marketing, budgeting, planning, and execution to ensure campaigns align with business goals while maximizing ROI. I have hands-on experience with customer profiling, segmentation, and personalized targeting, utilizing advanced tools like Google Analytics, Netcore, WebEngage, and MoEngage. Through my career, I’ve driven significant growth in lead generation, customer retention, and revenue, and have worked across industries to optimize customer journeys through data-backed automation. I’m passionate about delivering results and continuously experimenting with new strategies to improve customer engagement and conversion rates.

Experience

4 yrs 5 mos
Total Experience
1 yr 8 mos
Average Tenure
1 yr 1 mo
Current Experience

Bistro

Senior Executive

May 2025 – Present · 1 yr 1 mo · Gurugram, Haryana, India · On-site

  • Cross-App Merchandising
  • Data-Led Campaign Planning
  • Campaign Optimization
  • Performance Tracking
  • Cross-Functional Collaboration
  • Driving Customer Experience
Cross-App MerchandisingData-Led Campaign PlanningCampaign OptimizationPerformance TrackingCross-Functional CollaborationDriving Customer Experience+2

Mccoy mart

Senior Retention Executive

May 2023 – May 2025 · 2 yrs · Noida, Uttar Pradesh, India · On-site

  • A. Retention Marketing:
  • i. Marketing Automation-
  • Built Omni-channel Retention Strategy [WhatsApp, Email, Push, RCS/SMS]
  • Managed 20+ Automated Journeys to Boost Retention & Lead Generation
  • Automated Lead Qualification for Support Team, Reducing Manual Effort
  • Assisted in Integrating WATI & Limechat for WhatsApp Chatbot
  • ii. WhatsApp Marketing-
  • Optimized WhatsApp Promotional Campaigns & Funnels
  • Reduced CPL by 25% [₹300 → ₹225] & CPR by 41% [₹730 → ₹425]
  • Boosted RFQ to Lead Conversion Rate by 40% [40% → 56%]
  • Used RCS/ SMS Fallback Mechanism to Lower WhatsApp Campaign Costs
  • Used WATI, Limechat, and Gupshup as WSP
  • iii. RCS/ SMS Marketing-
  • Drove 30% more App installs via RCS/SMS Campaigns
  • Achieved 20% CTR for RCS, 10x higher than SMS Campaigns
  • Used Animated GIFs, Videos, and Carousels for better Engagement
  • Slashed Campaign Costs by 76% by using RCS instead of WhatsApp
  • Integrated Netcore as RSP & SSP for Streamlined Communication
  • Used Vodafone, Airtel, and Jio as DLT Platforms
  • iv. App Push Marketing-
  • Optimized Campaigns with Moengage's AI Variant Tool
  • Launched Topical Campaigns for Engagement
  • Designed Timer Campaigns to Increase Visibility
  • Increased CTR by 4X [0.5% → 2%] through A/B Testing
  • Achieved 23% DAU and 29% MAU Growth
  • v. Email Marketing-
  • Kept Spam Rate under 0.9%
  • Maintained High Domain Reputation
  • Increased Clicks with MoEngage’s Recommendation Engine
  • Achieved 30% Open Rate & 6% Click-to-Open Rate
  • Used SendGrid as ESP for Email Delivery
  • B. Performance Marketing:
  • i. Meta Ads-
  • Generated B2C Leads via Lead Gen Forms
  • Reduced CPL by 42% [₹300 → ₹175]
  • Boosted Lead Qualification by 37% [35% → 48%]
  • ii. LinkedIn Ads-
  • Generated B2B Leads for Webinar via Conversational Ads.
  • Boosted CTR by 22% [0.37% → 0.59%]
  • C. Key Projects:
  • Launched SCF Program
  • Implemented WhatsApp Chatbot
  • Organized Webinars & Events for Construction Pros
  • Set up Custom Events on MoEngage for better Tracking
Marketing AutomationWhatsApp MarketingRCS/SMS MarketingApp Push MarketingEmail MarketingPerformance Marketing+4

Flower aura

Senior Retention Executive

Feb 2023 – May 2023 · 3 mos · Gurugram, Haryana, India · On-site

  • Worked on RFM Segmentation based on User Attributes
  • Monitored & QC'd Bakingo's Campaigns
  • Built Omni-channel Retention Strategies [WhatsApp, Email, SMS, Push]
  • Led Initiation, Planning, Execution, & Reporting for D+12 Project
  • Managed 5+ Automated Journeys to Boost Retention
  • Created a Process for Marketing Invoice Verification
  • Used Kaleyra, Netcore, ValueFirst, & Gupshup as Service Providers
  • Worked on WebEngage for Streamlined Communication
RFM SegmentationOmni-channel Retention StrategiesCampaign ManagementWebEngageRetention MarketingProject Management

Industrybuying.com

Marketing Executive

Sep 2021 – Jan 2023 · 1 yr 4 mos · New Delhi, Delhi, India · On-site

  • A. Retention Marketing:
  • i. Marketing Automation-
  • Generated ₹1 Cr+ Monthly Revenue
  • Integrated Netcore & Appsflyer
  • Optimized 25+ Automated Flows
  • Built Omni-channel Retention Strategy
  • Created Funnel Drop-off Communications
  • ii. Email Marketing-
  • Generated ₹30 Lac+ Monthly Revenue
  • Achieved 40% Open Rate & 12% Click-to-Open Rate
  • Used Netcore as ESP for Email Delivery
  • Managed Planning, Budgeting, Execution, and Reporting
  • iii. WhatsApp Marketing-
  • Generated ₹5 Lac+ Monthly Revenue
  • Reached RR of 90% & CTR of 12%
  • Used Netcore & One Direct as WSP
  • iv. SMS Marketing-
  • Implemented Lead Nurturing Process
  • Reached CTR of 12% for BNPL Process
  • Implemented Invoice Validation Process
  • Using Vodafone DLT Platform for Template Whitelisting
  • v. Push Marketing-
  • Generated ₹60 Lac+ Monthly Revenue
  • Set up & Launched App Push and Web Push Notifications
  • Reached CTR of 4% for Segmented Campaigns
  • B. Search Engine Optimization (SEO):
  • Executed On-page & Off-page SEO Strategies
  • Updated Meta Titles, Descriptions, and Headers
  • Created Backlinks on DR >75 websites
  • Updated 1500+ Blog & Article Pages
  • C. Affiliate Marketing:
  • Managed Affiliate Network
  • Tracked & Monitored Daily Affiliate Reports
  • Worked with ICW, Affle, Quantafi, Xapads
  • D. Key Projects:
  • i. Supply Chain Financing [BNPL]-
  • Rs ₹60 Lac+ Monthly Revenue
  • Set up Custom Events on Netcore for Tracking
  • Created Automated Flows for Funnel Drop-off
  • Worked on Real-time Leads to Boost Direct Revenue
  • ii. Loyalty Program-
  • Implemented Tier-based & Points-based Program
  • Managed Initiation, Planning, Execution, and Monitoring
  • iii. WhatsApp Chatbot-
  • Ideated & Integrated WhatsApp Chatbot
  • Developed Drop-off Communication Chatbot
  • Automated Lead Qualification Process
Marketing AutomationEmail MarketingWhatsApp MarketingSMS MarketingPush MarketingSearch Engine Optimization (SEO)+2

Education

JSS Academy of Technical Education

Bachelor of Technology - BTech — Mechanical Engineering

Aug 2017 – Aug 2021

Central Academy Schools

Intermediate

Apr 2015 – Apr 2016

Central Academy Schools

High School — Science

Apr 2013 – Apr 2014

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Anuj Singh - Growth Manager | Stackforce