Aug 2023 – Jul 2025 · 1 yr 11 mos · Gurugram, Haryana, India · On-site

• Managed multiple high-spend Meta Ads accounts for e-commerce, education, and B2B
• clients—achieving 3-5x ROAS.
• Designed and executed full-funnel strategies using lead magnets, retargeting, and behavioral
• segmentation.
• Created and optimized ad creatives, targeting, and bidding strategies aligned to client KPIs.
• Utilized AI tools (e.g., AdCreative.ai, ChatGPT) for ad copywriting, creative generation, and
• funnel automation.
• Built real-time campaign performance dashboards using Google Sheets to track KPIs, CPL,
• and ROAS.
• Held weekly client calls, provided campaign insights, and implemented feedback for better
• outcomes.
• Increased client retention by delivering customized solutions, ongoing optimization, and
• strategic recommendations.

Aug 2019 – May 2023 · 3 yrs 9 mos · Gurgaon, Haryana, India · On-site

• Managed multiple Google Ads client accounts across verticals with responsibility for
• campaign execution, optimization, and budget pacing.
• Played a key role in client-facing communication, aligning deliverables with business
• objectives through regular reporting and strategic reviews.
• Conducted deep keyword research, ad copy testing, and A/B experiments to enhance clickthrough
• rates and reduce CPL.
• Worked on end-to-end campaign planning and performance analysis, translating data into
• actionable insights via custom Excel and Google Sheets dashboards.
• Used automated scripts

Apr 2019 – Jun 2023 · 4 yrs 2 mos

• · Led a team of 10 in developing and executing a comprehensive digital marketing strategy, increasing online engagement by 20% year-over-year. · Managed a $5M marketing budget, optimizing spend across channels to achieve a 25% reduction in costs while maintaining lead quality. · Collaborated with cross-functional teams to enhance product positioning and messaging, which increased customer retention rates by 15%. · Implemented a data-driven approach to marketing, utilizing analytics to refine strategies and achieve a 20% improvement in ROI on marketing campaigns. · Directed the implementation of a new CRM platform, contributing to a 30% enhancement in customer journey mapping. · Collaborated on multi-regional marketing campaigns, contributing to a 10% YOY growth for the brand. · Collaborated with cross-functional teams to enhance product positioning and messaging, which increased customer retention rates by 15%. · Projects

Sep 2017 – Apr 2019 · 1 yr 7 mos

• Resolved complex customer queries around credit scores and reports while maintaining
• compliance and service quality.
• Contributed to customer retention through issue resolution and proactive service offerings.
• Supported team training and process optimization during client handovers and ramp-ups.

Sep 2017 – Apr 2019 · 1 yr 7 mos

• · Resolved complex customer queries around credit scores and reports while maintaining compliance and service quality. · Contributed to customer retention through issue resolution and proactive service offerings. · Supported team training and process optimization during client handovers and ramp-ups.