Dec 2025 – Present · 6 mos

Nov 2023 – Dec 2025 · 2 yrs 1 mo · Gurugram, Haryana, India · On-site

• Marketing Leader | Driving Growth Through Data, Creativity & Strategy
• In my current role, I spearhead end-to-end marketing efforts, covering brand management, digital marketing, social media, events, PR, content marketing, and advertising. I lead a dynamic marketing team and oversee affiliate campaigns with 80+ publishers, ensuring high ROI and sustainable growth.
• I also manage Google & Meta performance marketing, strengthen brand presence, and track app performance via MMP to optimize strategies—driving toward an ambitious ₹1000 Cr revenue target.
• With a proven record of scaling businesses, I played a pivotal role in taking Rupee Group from ₹25 Cr disbursal to ₹250 Cr disbursal, demonstrating my ability to combine strategy, execution, and innovation to deliver measurable results.
• My leadership philosophy is rooted in collaboration and innovation—I work closely with teams to create campaigns that captivate audiences, leverage emerging trends, and adapt to evolving consumer behavior. I’m passionate about exploring fresh marketing methodologies, guiding teams to not just meet but surpass targets and customer expectations.
• Core Highlights:
• Scaled Rupee Group disbursal from ₹25 Cr → ₹250 Cr.
• Managing 80+ affiliate publishers with high-performing campaigns.
• Overseeing Google & Meta marketing for brand dominance.
• Leading an in-house marketing team for 360° growth execution.
• Strategic focus on innovation, revenue growth & customer engagement.

Apr 2022 – Nov 2023 · 1 yr 7 mos · Gurugram, Haryana, India · On-site

• In this new position, I am responsible for overseeing all aspects of our marketing initiatives, including brand management, digital marketing, social media, events, and advertising. I am committed to working closely with my team to develop and implement innovative campaigns that engage and resonate with our target audience.
• As a seasoned marketer, I understand the importance of staying ahead of industry trends and adapting to changing consumer behaviors. I am excited to lead our team in exploring new ideas and approaches that will help us achieve our goals and exceed our customers' expectations.

Feb 2021 – Mar 2022 · 1 yr 1 mo · Delhi, India · On-site

• As a General Manager Marketing and Sales, I have developed and executed marketing strategies that have driven significant growth and success for the company through Performance Marketing.
• My key responsibilities have included:
• Leading and managing a team of marketing professionals, providing guidance, support, and resources to ensure that team members can perform at their best.
• Analyzing market trends and customer insights to inform marketing strategies and campaigns, keeping a pulse on the latest industry developments and identifying new opportunities for growth.
• Building and maintaining brand identity across all channels, ensuring that messaging and visuals are consistent and aligned with the brand's values and vision.
• Developing and managing marketing budgets, ensuring that resources are allocated effectively and efficiently to maximize ROI.
• Driving lead generation and customer acquisition through various marketing channels, including digital, social, and traditional media.
• Monitoring and reporting on marketing performance, using data and analytics to assess the effectiveness of campaigns and identify areas for improvement.

Jan 2021 – Jun 2021 · 5 mos · India

• PR and Blog Publishing.

Apr 2018 – Jan 2021 · 2 yrs 9 mos

• My role involves meeting with people who want branding for their business or work. I love to design awesome customer experiences. It makes my day is when someone tells me “thank you, you really helped me a lot!”
• Whether it’s an email, tweet, or a landing page visit, it’s all about how we can do something inherently good for the customer. Loyalty isn’t built through discount codes; it’s built through human interactions and kindness. I incorporate this in my work every day.
• For over 6 years, I’ve been working my level best to provide client satisfaction. I enjoy meeting up with fellow social media professionals, and I also enjoy mentoring people new to social media marketing.

May 2016 – Apr 2018 · 1 yr 11 mos

Mar 2014 – May 2016 · 2 yrs 2 mos

Feb 2013 – Jan 2014 · 11 mos · Noida, Uttar Pradesh, India

Feb 2013 – Jan 2014 · 11 mos · Noida, Uttar Pradesh, India