Apr 2019 – Jul 2020 · 1 yr 3 mos · Kochi, Kerala, India

• Worked with global brands such as Coca-Cola and Ooredoo in the Maldives, and Airtel in the Seychelles.
• Conceptualized national B2B sales campaigns for the Mathrubhumi Group around Christmas and Onam time, involving multiple channels, thematic gifting and interactive digital games. Participation of ~5,000 media planners and key account managers for each campaign.
• Lead writer for the Chaithanya Eye Hospital & Research Institute account. Supported their marketing activities and growth across 5 districts in Kerala, including the launch campaign for their new facility in Kochi.
• Worked on the launch and expansion of luxury hospitality brand - Coorg Wilderness Resort, including branding, print and digital advertising.
• Supported new account pitches with ideation including strategic thought and creative execution possibilities.

Apr 2018 – Mar 2019 · 11 mos · Kochi, Kerala, India

• Conceptualized and executed campaigns for brands across FMCG, Media, Telecom, Automotive, Hospitality, Health & Wellness, Real Estate & Manufacturing, and the Public Sector.
• Lead writer on the Kannur International Airport account, supporting their marketing, advertising and PR efforts from early stages to start of commercial operations.
• Worked on the 360-degree launch campaign and social media promotions, helping hit the milestone of 1.5 million passengers in 12 months.
• Wrote press articles and advertorials, including one published in the World Routes Directory 2019.

Jul 2017 – Mar 2018 · 8 mos · Bengaluru, Karnataka, India

• Global Delivery Enablement | COO's Office
• Supported strategic initiatives from a finance standpoint
• Top-line and bottom-line growth of 15 focus nearshore global delivery centers
• Project Vistaar - strategic relocation of offshore delivery units for optimal capacity utilization and tax structure
• Mission Quality (MQ) activities to drive delivery efficiency
• MIS reporting across business units for certain metrics

Nov 2016 – Jun 2017 · 7 mos · Mumbai Metropolitan Region

• Experiential learning to supplement textbook based education system. Immersive high impact short duration excursions with a focus on all round development of the child.

Jun 2016 – Oct 2016 · 4 mos · Bangalore

• Business Finance Manager, Healthcare & Life Sciences
• Roles & Responsibilities
• Revenue forecasting & closure – setup contracts for revenue recognition, forecast and track quarterly numbers. Work with controllership team and auditors to ensure compliance
• Operations management – estimate quarterly margins, track weekly movement, partner with critical stakeholders to achieve plan numbers
• Strategic planning – support vertical head and client partners in the annual planning exercise
• Deal pursuit – focus on pricing and contractual terms, support sales & pre-sales team
• Pharma Domain – internally track domain driven deals, revenue and margins, this being a strategic growth driver in the life sciences space
• MIS reporting – weekly dashboards to vertical leadership, quarterly deck for CFO review
• Managing accounts receivable – focus on reducing DSO through driving timely collections
• Order to cash cycle – work with teams (sales, pre-sales, delivery, operations and central finance) to manage order book to collections
• Key Learning & Achievements
• Awarded "Emerging Talent" for 2015-16
• Added marquee logo in pharmaceuticals in Europe region
• Finance SPOC for life sciences domain practice

Jun 2014 – May 2016 · 1 yr 11 mos · Bangalore

• Business Finance Manager, Life Sciences (Europe)

Apr 2013 – May 2013 · 1 mo · Greater Delhi Area

• One among Asia's Top 10 Strategy Consulting firms as per the Vault Rankings
• Worked on Market Opportunity Assessment for French Client in Rail Related Services in India
• Identified and segmented biggest opportunities through mix of primary and secondary research
• Shortlisted projects to achieve the client’s five year sales target in India
• Profiled and benchmarked the competition in the Indian market
• Recommended client positioning (expertise, access to key decision makers, potential partnerships with local firms)

Dec 2009 – Jan 2011 · 1 yr 1 mo · Greater Chennai Area

• Release Management as part of the Service Introduction & Deployment Team for an Australian Telecommunications Client
• Planning – create & own detailed deployment plans for monthly software releases. Communicate release details and schedules to the business as required
• Coordination – liaison between internal development, testing, deployment teams and external points of contacts
• Measure and monitor progress to ensure application releases are delivered on time and that they meet or exceed expectations
• Reporting – prepare reports and update the status on stand up calls with senior leadership during the change window. Manage issues arising during the release with quick and proactive action
• Documentation of each release for internal repository and external client stakeholders
• Process Improvement - perform RCA to mitigate defects being carried forward to future releases. Continually work towards making improvements in the release process
• Knowledge transition to two new entrants in my team