Jan 2025 – Jul 2025 · 6 mos · Chicago, Illinois, United States · Hybrid

• Leading the creation and rollout of a comprehensive content marketing strategy aligned with Spaulding Ridge’s business transformation and cloud advisory services, targeting CFOs, CROs, and key industry verticals. Positioning Spaulding Ridge as a thought leader in business transformation, finance, and revenue operations by producing high-impact content.
• Overseeing the production of thought leadership articles, case studies, research reports, press releases, web copy, and multimedia assets to support demand generation and brand awareness. Managing the content calendar and ensuring consistent messaging across all digital channels, including the website, social media, and email campaigns.

Nov 2023 – Jan 2025 · 1 yr 2 mos · Singapore · Hybrid

• Managing end-to-end content lifecycle, from ideation and production to distribution and analysis.
• Collaborated cross-functionally with product, marketing, sales, and design teams to ensure content aligned with business objectives and product launches.
• Orchestrated comprehensive SEO content initiatives, significantly enhancing organic search visibility and drving substantial traffic growth.

Feb 2023 – Oct 2023 · 8 mos

Sep 2022 – Feb 2023 · 5 mos

• Developed and executed comprehensive content marketing plans, including content calendars, audience research, and defining KPIs to measure success. Conducted thorough audits of Edstellar's existing content, identifying gaps and opportunities for improvement. Created new website content, including blog posts, case studies, company training brochures, and B2B sales-marketing pitches, to establish Edstellar as a thought leader in the ed-tech space. Collaborated with design and development teams to ensure visually appealing and SEO-optimized website content. Monitored and analyzed website traffic, engagement metrics, and lead generation to continuously improve content strategy effectiveness.

Jul 2022 – Sep 2022 · 2 mos · London, England, United Kingdom · Remote

• Devised a road map for Content Marketing & Social Media. Owned Lyca Group web page content to increase traffic and brand visibility. Built a dedicated, creative, and die-hard content team. Created creative ad copies for Facebook & Google Ads. Monitor web analytics and analyse ad campaigns.

Apr 2019 – Jul 2022 · 3 yrs 3 mos · Bangalore · On-site

• Led content marketing team by providing annual and monthly content strategies.
• Led a 60+ member content team of writers, editors/managers for increasing MoM traffic growth through K12, UG, PG, and Competitive exams' content marketing plan.
• Generated annual organic traffic, increasing YoY traffic.
• Built brand value through B2C, B2B and B2G connections as well as increase brand awareness by orchestrating digital marketing strategy across online platforms.
• Maintained an annual content marketing budget.
• Advised on strategic digital marketing opportunities, content and architecture management, engagement, audience following, blog conversion to product usage and competitor analysis on all digital channels.

Oct 2017 – Apr 2019 · 1 yr 6 mos

• Responsible for research, ranking, and rating of educational institutions in India across domains impacting policies related to Higher Education in India. Research about the Indian Higher Education. Hold meetings with various stakeholders in the education domain and work on policy-related matters.

Jan 2016 – Jan 2016 · 0 mo

Nov 2013 – Apr 2019 · 5 yrs 5 mos

• Responsible for content at portals, conduct interviews and develop relations with various experts regarding the education beat and provide the authentic information to education aspirants.

Jan 2013 – Nov 2013 · 10 mos · New Delhi, India · On-site

May 2010 – Dec 2012 · 2 yrs 7 mos · Patna, Bihar, India · On-site

• Documented, proof-read, translated and edited case studies in rural areas of the state.

Apr 2009 – May 2010 · 1 yr 1 mo · Bihar and Jharkhand · On-site

• Interviewed IPS officers and reported cases in crime beat for the magazine.