Jul 2025 – Feb 2026 · 7 mos · Hybrid

Nov 2023 – Jul 2025 · 1 yr 8 mos · Hybrid

• As the key guardian of Bark's tone of voice, I ensure messaging consistency across diverse communication areas. I help attract and inspire new Bark users to support the marketing and design teams in creating, editing and proofreading content and leading larger-scale copy projects.
• Developed comprehensive brand guidelines and implemented copywriting briefing documents to ensure unified brand identity and streamline creative processes across the organization.
• Crafted the copy for over 1,000 meta ads, driving engagement and conversions to increase brand visibility, attract more leads, and ultimately boost sales and revenue.
• Oversaw the crafting of buyer and seller persona email communications to target specific audience needs and improve customer engagement and retention.
• Collaborated with Customer Success to refresh communication documents and create resources for Bark's help centre, reducing phone traffic and improving the customer experience. This included scripts for our all-new help centre videos.
• Created the company's first-ever press releases and spearheaded the focus on public relations and brand development to elevate Bark's public profile and reputation.

Apr 2022 – Apr 2023 · 1 yr · Hybrid

• I was a key player in developing and executing brand launch campaigns. Alongside, internal and external communications writing, including social media and thought leadership content, video scripts and subtitles, newsletters and memos, which effectively communicated with multiple stakeholders. In addition, I led the writing for award-winning campaigns and award submissions, including Deliveroo, ECC and Golin.

Jan 2020 – Apr 2022 · 2 yrs 3 mos · Hybrid

• As the lead B2C copywriter, I crafted press releases, bylines, social content, e-commerce content, award entries, reports, EMDs, short film scripts and speeches via thoughtful, audience-centric, eye-catching writing.
• Brands: Book Depository, Deliveroo, Hongkong Land, L'Oréal, Manulife, PURE, Tai Kwun
• Member of Golin APAC DEI Committee

Jan 2020 – Present · 6 yrs 5 mos · Remote

• Collaborated with top PR firms and innovative tech startups across Asia to craft strategic content and copywriting for renowned brands such as BMW, Cartier, K11 Musea, Qatar Airways, and Tai Kwun.
• Adapted messaging to resonate with diverse APAC audiences, driving stronger engagement and building deeper brand connections.
• Created tailored communication strategies and campaign assets that addressed the unique needs of clients and their evolving markets.

Aug 2019 – Present · 6 yrs 10 mos

• I am currently leading and overseeing Millennial Quiz Night, a thriving trivia event focusing on pop culture after 1981. As the founder, organizer (and former host), I develop engaging quiz content while conducting comprehensive research to maintain the event's high-quality entertainment (and nostalgia!). I design our promotional graphics and curate the social media content to elevate the brand's visibility. By nurturing strong relationships with attendees, venues, and sponsors, I ensure the seamless execution of each event, consistently exceeding customer expectations.

Oct 2018 – Sep 2019 · 11 mos · Hong Kong

• As a Staff Writer at Gafencu, I excelled in producing over ten bi-weekly articles, focusing on beauty, travel and fashion trends, and adhering to strict style guidelines. I was instrumental in securing key interviews, including a groundbreaking feature with Bobbie Huthart, marking a significant milestone as Gafencu became the first publication in Hong Kong to first feature of a transgender woman on it's magazine cover. Additionally, I managed the publication's social media channels and newsletters, consistently delivering engaging content and enhancing brand presence.

Aug 2016 – Oct 2018 · 2 yrs 2 mos · Hong Kong & Mainland China

Jan 2015 – Jan 2016 · 1 yr · London, Ontario