Mar 2020 – Present · 6 yrs 3 mos · Jaipur, Rajasthan, India · On-site

• Building a creative marketing agency that scales brands through psychology-driven influencer campaigns while maintaining lean operations.
• What we do:
• We're a creative agency specialising in influencer marketing and social media campaigns that drive real business outcomes. We connect brands with the right creators and design campaigns rooted in behavioural science understanding why people buy, not just how to reach them.
• Impact delivered:
• Worked with premium brands including Rajasthan Royals, Leela Palace, The Belgian Waffle Co, and Airbnb
• Generated 1M+ impressions across influencer and social media campaigns for 20+ brands
• Monetized 10,000+ creators through strategic brand partnerships
• Built and manage Creators Den, a WhatsApp community where creators still actively connect with brands and get paid work
• Successfully scaled The Messy Door Cafe (my own restaurant venture) using these same principles before exit
• The approach:
• Most agencies chase vanity metrics. We built QRS and GIS frameworks (developed in-house with our team) to design campaigns rooted in behavioral science. Marketing doesn't need expensive hoardings or celebrity endorsements to stay in people's heads. Apple uses solid color backgrounds because simplicity creates recall. Clubhouse went viral by making it iOS-only and invite-only—scarcity drives demand. We apply these same behavioural insights to help brands grow without burning cash on tactics that don't work.
• Why it works:
• My background in psychology and 8+ years in marketing taught me one thing: people don't buy features. They buy feelings, status, and solutions to problems they didn't know they had. That's what drives every campaign we build.
• From running influencer campaigns for IPL teams to luxury hospitality brands, we've proven that understanding human behavior scales better than any growth hack.

Dec 2019 – Dec 2025 · 6 yrs · Jaipur, Rajasthan, India

• The Messy Door started as an idea to bring an unforgettable food & delightful service experience to people, we started in December 2018 with an exclusive menu.
• The Concept of fresh dough pizza was new still new in Jaipur & we wanted to give the authentic taste and people accepted it so well.
• Our desserts have been customer's favorite & people from Jaipur and different countries have loved it.
• With a vision to provide the best customer service to the most delightful food experience, we will keep serving you like this.

Aug 2017 – Feb 2021 · 3 yrs 6 mos · Chennai Area, India

Feb 2016 – Feb 2017 · 1 yr · Mumbai Area, India