Jul 2021 – Jan 2025 · 3 yrs 6 mos · Gurugram, Haryana, India

Oct 2020 – Jun 2021 · 8 mos · Gurugram, Haryana, India

Jul 2019 – Sep 2020 · 1 yr 2 mos · Gurgaon, India

Jul 2018 – Jun 2019 · 11 mos · Gurgaon, India

Oct 2017 – Jun 2018 · 8 mos · Gurgaon, India

May 2017 – Aug 2017 · 3 mos · Singapore · On-site

• Product Complexity Reduction

Jul 2015 – Jul 2016 · 1 yr · Gurgaon, India

• Managed work-plan for a 5 member team for targeting and evaluation of communications like Loyal Customer Mailings, Themed Mailings and Co-op Supplier Mailings for a leading retail chain in Latin America
• Deployed more than 200 personalised and targeted campaigns with 10% - 100+% incremental sales with ~5% average redemption rate as well as increase in trialists and repeat purchases for major manufacturers and retailers, through direct mail, e-mail and SMS channels
• Contributed to the achievement of GOLD and SILVER awards in the most important award in direct marketing for two consecutive years in Brazil

Dec 2012 – Jun 2015 · 2 yrs 6 mos · Gurgaon, India

• Contributed to achieving loyalty and revenue targets for a leading global fuel supplier and presented Year-to-date impact of targeted campaigns monthly directly to senior marketing executives including global marketing head
• o Collaborated with the strategy team and multiple client leads across various markets to create marketing strategies
• Realised 40% incremental sales in a Decliner Mailing by building a predictive model for identifying declining loyal customers
• o Spearheaded the project from ideation to deployment by coordinating with multiple stakeholders

Jan 2012 – Nov 2012 · 10 mos

• • Built and automated the end-to-end campaign targeting and measurement process for a major retail chain in US, by deploying predictive as well as rule based models for targeting offers, and developing and automating their evaluation

Jul 2011 – Dec 2011 · 5 mos

• Targeted Marketing and Campaign Measurement for a major retail chain in USA
•  Creating customer universe/segmentation based on historical sales data and engagement and offer allocation to customers according to their recency, frequency, and value
•  Offer scoring for customers for Basket and Category offers which determines which customers are eligible for these offers
•  Understand and measure the effectiveness of the campaign with test vs. control methodology
•  Create extensive reports on CPG vendor level as well as overall retailer levels (geography /segmentation /channel levels), measuring uplifts, redemption and impression costs and Incremental Sales to Costs and calculate the significance of the uplifts at 80%, 90% and 95% confidence intervals

Jun 2010 – Jun 2011 · 1 yr

• Helped monitor market performance, competitor products and emerging trends for a leading global pharmaceutical firm by analysing sales data with high proficiency in SAS and VBA for all of the company’s products on sale
• Designed and developed dashboards for call planning and FTE recommendations