Feb 2018 – Sep 2022 · 4 yrs 7 mos · Gurugram, Haryana, India

• Involved in Point-of-Sales operations management (end- to-end store opening and related operations) through systems like GMACC, SFO, and so on
• Collecting, reviewing, and analysing sales information for all LOBs of the company
• Creating and maintaining data, reporting systems, dashboards and performance metrics to support key business decisions
• Providing data and analysis on past performance to support the planning process and to guide target setting
• Creating company portfolio involving acquisitions, refits and relocation, current presence in the country and sales
• Preparing reports and presentations for APR, MonoAAR, and Multibrand AAR stores depending on the company’s business expansion strategy (new facility, refit or relocation)
• Carrying out in-depth secondary research to analyse the market (involving city wise analysis, location-wise analysis, brand-wise analysis, and competitor-wise analysis)
• Researched and identified 1000+ Key Locations (KLs) in top 150 Indian cities to enable channel development decisions leveraging KL KPIs such as market size, brand proximity and Apple presence
• Carrying out per week sales (PSW) analysis for program and non-program doors to know the store status (low productive or borderline) to analyse which stores needs to be upgraded or downgraded
• Examine, interpret and report results of analytical initiatives to stakeholders in finance and sales team

Dec 2016 – Jan 2018 · 1 yr 1 mo · Noida, Uttar Pradesh, India

• Managed a team of 3-4 resources and acted as a leader to mentor the resources to quickly come up on the learning curve
• Analysed and forecasted industry trends for next five years and used strategic framework to prepare competitive landscape & positioning
• Prepared syndicate, custom and consulting reports, presentations, and white papers on diverse industry sectors and made business development collaterals
• Analysed market tractions to develop a deep understanding of market dynamics and to decide upon the market studies/topics to be researched
• Conducted feasibility study of client’s requirement and created project roadmap with Strategic Growth team
• Communicated with client, handled client queries, and developed actionable recommendations
• Addressed clients’ concerns through in-depth assessment of individual MICRO and MACRO markets
• Performed quality check on reports from different research departments of the company

Apr 2016 – Oct 2016 · 6 mos

• Overall team co-ordination with management trainees and research associates
• Handling key marketing initiatives for the company’s research portfolio, competitive landscape and industry insights, building collaterals, case studies, questionnaires, market insights and analysis
• Interviewing the key opinion leaders to identify key Market Drivers, Opportunities, Restraints and Challenges in the Global Market
• Market sizing and forecasting
• Executing market research and consulting assignments/projects through primary and secondary research
• Conducting Market Research (both primary and secondary), Industrial Analysis, Financial Analysis, SWOT, Porters Five Forces Analysis, PESTEL Analysis and Value Chain Analysis
• Identifying opportunities for clients in various markets and geographies

Jan 2015 – Apr 2016 · 1 yr 3 mos

• Conducting in-depth primary and secondary research and perform market engineering
• Writing strategic syndicate report which includes various segmentation's such as applications, technologies, products, and geographies
• Analyze market share of the top leaders and critically argument on the future leaders
• Finalize Table of Contents, scope, structure of market research studies to complete the in-depth market assessment for individual MICRO and MACRO markets
• Drawing data from Databases such as Factiva, Bloomberg, Hoovers, One Source, JEC Exhibitions, ACMA, SPE, and Composite world
• Analyzing key trends, future outlook, industry opportunities, major market players with key metrics, and key issues affecting the growth of the market

May 2014 – Jul 2014 · 2 mos · Greater Delhi Area

• Project Entitled:
• 1. Marketing and Promotion of Indian Oil Loyalty Programme at Indian Oil Retail Outlets, New Delhi
• 2. Assessment on Customer Satisfaction at Indian Oil Retail Outlets, New Delhi
• 3. Assessing the Impact of Training Customer Attendant under Project Chetna
• The project aims to do a gap analysis of the Indian Oil retail outlets to find the difference between the actual and the expected performance of these outlets. This difference in their performance level is measured by observing these outlets by visiting there and checking the level of services delivered to the customer. The analysis has been made after the survey done with the aid of Questionnaire, Schedules and Interviews.

Jun 2012 – Aug 2012 · 2 mos · Dehra Dun, Uttarakhand, India

• Project Entitled: "Assessment of Retail Automation at Indian Oil Retail Outlets, Dehradun"
• The research study was carried out to spread the awareness on the importance of retail automation among the customers, to look at the market potential of the retail automation system, to differentiate between the benefits of retail automated and non-automated retail outlets, and to analyse the return on investment out of retail automation.