Mar 2023 – Feb 2024 · 11 mos

• Led all things media: performance + brand + communication, along with product strategies. Achieved the highest revenue ever, twice in 10 months. 2.5x growth with improved bottom line.

Jun 2022 – Feb 2023 · 8 mos · India · On-site

• Made some great connections. Learnt a thing or two about retail, marketplaces and ops. Moved on to better things.

Jan 2022 – May 2022 · 4 mos

• Laid down strategy and growth path for two new categories : Full Home Cleaning and Pest Treatment.

Mar 2020 – Dec 2021 · 1 yr 9 mos

• Contributed in achieving the highest ever deliveries for Salon at Home category by launching price tiers, enhancing customer life-cycle management efforts and using cost-optimised media deployment strategies

Aug 2019 – Feb 2020 · 6 mos

• Responsible for user base growth in the Latin American market

Mar 2019 – Aug 2019 · 5 mos

• My first ever interaction with media and marketing. Dove deep into it.

Jun 2017 – Feb 2019 · 1 yr 8 mos · Gurgaon, India

• Worked on Customer Retention strategies for a key Fortune500 company

Apr 2016 – May 2016 · 1 mo · Mumbai, Maharashtra, India

• Formulated a demand-pull strategy for the yarn brand- Century Enka by modifying communication strategy and identify the apt customer segment
• Carried out extensive market visits to perform a need-gap analysis for the brand and conceptualise a novel brand positioning
• Recommended product entry into newer apparel categories for increased sales and revenue generation

Dec 2014 – Jan 2015 · 1 mo · New Delhi Area, India

• Authored a white paper on "Social Change through Social Media"

Feb 2014 – Mar 2014 · 1 mo

• Led a 3 week campaign on Google AdWords on a virtual grant of $200 by Google for a midnight delivery service
• Post campaign results stood at 3% CTR, 10,999 visits and 300 impressions.
• Actively involved in the pre-campaign research and post campaign monitoring of the results