Bhaswati Bera

Digital Marketing Specialist

Mumbai, Maharashtra, India3 yrs 6 mos experience

Key Highlights

Proven track record in GTM strategy and product launches.
Strong analytical skills with expertise in SQL and data visualization.
Successful management of integrated marketing campaigns with high ROAS.

Stackforce AI infers this person is a Marketing Professional with expertise in D2C and FMCG sectors.

Contact

bhaswatibera07@gmail.com LinkedIn

Skills

Other Skills

Market ResearchMarketing Campaign ManagementRelationship BuildingTeam ManagementResource PlanningProject TeamsProject PlanningForecastingDefining RequirementsBriefingSocial Media ROIDigital Communication StrategyOrganization SkillsCreative WritingCreative Concept Design

About

Marketing professional with ~5 years of experience across product marketing, brand marketing, and content marketing in D2C, FMCG, wellness, and lifestyle. Consistent track record in GTM strategy, brand positioning, product launches, and full-funnel content execution. Strong in data analytics (SQL, GA4, Power BI, Looker Studio) with the ability to operate at both strategic and executional levels. CORE COMPETENCIES Product Marketing: GTM Strategy, Product Launches, Positioning & Messaging, Category Management, PDP & A+ Content, Competitive Analysis, SEO Brand Marketing: Brand Strategy, Brand Guidelines, Tone of Voice, Visual Identity, Campaign Planning & Budgeting, Integrated Marketing, Influencer, PR, Trade Marketing Content Marketing: Content Strategy, Copywriting, Social Media, Creative Direction, Video Briefs, SEO Content, Email Marketing, Catalogue & POS, Community Management Performance & Analytics: Meta Ads, Google Ads, ROAS Optimization, SQL, GA4, Power BI, Looker Studio, Metabase, Semrush, SimilarWeb, Shopify, Excel

Experience

3 yrs 6 mos

Total Experience

1 yr

Average Tenure

5 mos

Current Experience

Apollo global management, inc.

Assistant Manager - Media & Communications

Jan 2026 – Present · 5 mos · Mumbai, Maharashtra, India · On-site

1. Develop and manage an internal brand communications strategy, including newsletters, org announcements, and leadership messaging, ensuring a consistent brand voice across all channels.
2. Support the COO with key strategic organizational initiatives, translating complex messaging into clear, audience-specific content.
3. Used AI tools for effective workflow like ChatGPT, Gemini, NotebookLM, Claude, Gamma, Canva

Borosil limited

2 roles

Content & Brand Marketing Executive

Promoted

Feb 2025 – Dec 2025 · 10 mos · Mumbai, Maharashtra, India · On-site

1. Led brand positioning, messaging frameworks, tone of voice, and visual identity guidelines across product lines.
2. Owned GTM planning and execution for new product launches across product, design, sales, and retail teams.
3. Managed integrated online & offline campaigns with full budget ownership, delivering ROAS 4+ and higher CTR.
4. Drove influencer integrations (Chef Harpal Singh Sokhi) and PR submissions with 100% on-time, on-brief delivery.

Content Marketing Executive

Jun 2024 – Jan 2025 · 7 mos · Mumbai, Maharashtra, India · On-site

1. Built PDPs, A+ content, and SEO listings driving 15%+ uplift in rankings, impressions, and conversions.
2. Delivered packaging copy, product naming, catalogues, POS assets, and video briefs with 100% accuracy and 1-day TAT.

Nua

2 roles

Social Media and Blogs

Mar 2024 – May 2024 · 2 mos · Mumbai, Maharashtra, India

Additionally, overlooking Nua Blogs which involves research trending and SEO friendly topics and final review of content and designs.

Social Media Executive

Jun 2023 – May 2024 · 11 mos · Mumbai, Maharashtra, India

1. Owned GTM strategy and launch campaigns for period care, intimacy, and wellness lines - positioning, messaging, and content end-to-end.
2. Defined brand voice, visual tone, and creative direction; grew Instagram ER from 0.69% → 10.58% and drove 75% revenue uplift.
3. Ran competitor benchmarking, audience analysis, and trend research to optimize content calendars and cross-brand collaborations.

Oziva

Category Marketing

Aug 2022 – May 2023 · 9 mos · Mumbai, Maharashtra, India · Hybrid

1. Owned GTM and category strategy for protein, vitamins, and beauty lines; drove end-to-end launches including PDP, Amazon/D2C content, ads and social media.
2. Managed Meta & Google Ads achieving 3–4x ROAS; improved IG engagement 4% (Reels) and 18% (Carousels).
3. Owned all category metrics - funnel analysis, campaign performance, consumer insights via SQL, Power BI, Looker Studio; reported to leadership.

Nixonnsoft

Marketing Intern

Mar 2022 – May 2022 · 2 mos · India · Remote

Designed marketing strategies - includes email marketing, paid ads on linkedIn and content strategy

Rail bikash manch

Event manager and head of planning and marketing

Mar 2022 – May 2022 · 2 mos · India · Remote

1. Communicated with collaborators & planned the event
2. Designed posters & hosted online events
3. Managed the entire planning and marketing team

Thought mania

Account Head

Sep 2021 – Nov 2021 · 2 mos · India · Remote

To explain the gap, I’d reveal I was writing a book & designing a planner.
TM is a marketing & advertising agency; my main job here was to create content for the clients, manage their social media handles and design various marketing campaigns.
The first content piece I uploaded on instagram got a client 38 followers right after 4 minutes of posting it.

Maeve therapy

Business strategist and content creator intern

Sep 2020 – Dec 2020 · 3 mos · Mumbai, Maharashtra, India · Remote

From creating content to understanding what customers expect, from designing various marketing campaigns and strategies to analysing what it takes for implementation, I learnt a lot about how businesses run, team work, and managing finances.

Wishonary

Digital Marketing Intern

Jun 2020 – Sep 2020 · 3 mos · India · Remote

1. Learnt about various social media marketing, email marketing and research tools.
2. Also created social media designs and marketing content for various campaigns.