Inna Meklin

Product Manager

San Francisco, California, United States21 yrs 3 mos experience

Key Highlights

Over 18 years of experience in digital marketing.
Expert in AI-driven marketing strategies.
Proven track record in driving measurable growth.

Stackforce AI infers this person is a Digital Marketing Leader with expertise in MarTech and AI-driven strategies.

Contact

Skills

Core Skills

Digital MarketingGo-to-market Strategy

Other Skills

Executive Decision-makingCustomer AcquisitionDemand GenerationDigital StrategyGlobal MarketingIntegrated MarketingAI-SearchSEOOmnitureSEMSocial MediaMarketing StrategyAccount ManagementAdobe Creative SuiteManagement

About

As Senior Director of Digital Marketing at LinkedIn, I lead web experience strategy, testing and personalization, SEO, AI-Search, and organic growth to enhance user engagement and business impact. I am excited about leveraging AI to create more personalized and seamless customer experiences, optimizing digital interactions at scale. With over 18 years of experience in digital marketing, I am passionate about delivering measurable results across channels and platforms, combining data-driven insights with innovative strategies. I have also held leadership roles at Adobe, where I spent 15 years leading acquisition efforts across all owned and paid media channels for Creative Cloud, shaping high-performing campaigns that fueled growth. In my last role at Adobe, I moved into the business organization, driving engagement product marketing and GTM strategy—leveraging deep customer insights to shape impactful go-to-market plans and product adoption. Passionate about digital innovation, I continuously explore emerging trends and best practices to stay ahead in the ever-evolving marketing landscape.

Experience

21 yrs 3 mos

Total Experience

Average Tenure

Current Experience

2 roles

Sr. Director, Digital Marketing – Web Growth & AI Search

Promoted

Apr 2026 – Apr 2026 · 0 mo

Director, Digital Marketing – Growth, Experience Optimization & AI Search Strategy

Oct 2022 – Mar 2026 · 3 yrs 5 mos

Lead global digital marketing teams to shape the future of customer experiences, driving growth and innovation.
Own GTM strategy across web journeys, testing, and personalization to deliver measurable impact.
Advance SEO and AI search optimization to maximize brand visibility, discoverability, and engagement.
Pioneer agentic experiences that integrate AI-driven discovery into scalable digital growth strategies.

Executive Decision-makingCustomer AcquisitionDemand GenerationDigital StrategyDigital MarketingGlobal Marketing+3

Adobe

6 roles

Director, GTM & Engagement Product Marketing

Apr 2021 – Oct 2022 · 1 yr 6 mos

Driving growth and paid customer engagement for Creative Cloud. Lead a team of Product Marketing Managers driving strategy and PLG motions to influence product usage among the paid base to deliver on engagement and retention goals. Responsible for GTM function across Creative Cloud bundle offerings.

Director of Performance Marketing, Adobe Creative Cloud

Promoted

Dec 2019 – Mar 2021 · 1 yr 3 mos

Lead acquisition efforts across all paid media channels (paid social, programmatic display and paid search) for Adobe's Creative Cloud products.

Group Manager, Marketing

Jan 2018 – Dec 2019 · 1 yr 11 mos

Set strategy for paid and organic channels driving growth for the Digital Media business. Drive GTM planning for quarterly marketing goals required to deliver sales targets. Sponsor and support tests to improve site conversion & user experience. Partner cross-functionally and evangelize global marketing initiatives across the organization. Lead and inspire a global team of marketers.

Senior Manager, Digital Marketing

Feb 2013 – Jan 2018 · 4 yrs 11 mos

Drive global digital marketing strategy for B2B and B2C customers, supporting the entire customer journey, from acquisition, engagement and retention
Responsible for aggressive paid media growth targets of the subscription business
Leading the SEO team in executing technical and content strategies to deliver a great customer experience and increase qualified traffic to the site
Strong cross-functional partnerships to drive organizational and operational alignment in marketing strategy and message
Foster innovation and experimentation across the full digital marketing portfolio
Using best in class tools - Adobe Analytics, Media Optimizer, Audience Manager, Brightedge

Manager, WW Search Marketing

Promoted

Nov 2010 – Feb 2013 · 2 yrs 3 mos

Manage paid search strategy across APAC, JP, EMEA, and Americas for the Creative, Digital Imaging and Education business.
Drive strategy and collaborate cross-functionally to ensure search activities are in alignment with other marketing functions.

Search Marketing Planner

Nov 2007 – Nov 2010 · 3 yrs

Manage over 25 search marketing programs in 32 countries across all business units and product lines.
Drive strategy and execution of search media plans

Geary interactive

Account Executive

Mar 2006 – Nov 2007 · 1 yr 8 mos

(Formerly Fathom Online, acquired by Geary Interactive)
Managed all day-to-day activities across account management and media departments for all search engine optimization (SEO) and search engine marketing campaigns (SEM)
Drove strategy and recommendations for campaign optimization
Managed all financial activities including budgets, projecting revenue, tracking profitability, and month-end/quarterly reporting internally and externally

Safti first fire rated glazing solutions

Marketing Manager

Jan 2005 – Jan 2006 · 1 yr

Managed all print and online marketing programs
Defined, managed, and maintained lead generation activities

Wells fargo

Marketing Program Associate Intern

Jun 2004 – Oct 2004 · 4 mos

Project managed marketing campaigns for customer acquisition and retention
Developed and executed an outbound telemarketing program
Worked with vendors to deliver quality direct-mail assets, on message and on strategy