Jan 2023 – Sep 2025 · 2 yrs 8 mos · Bengaluru, Karnataka, India

• > Branding, Marketing & Campaigns
• Created social media content and brand films, including scripted performance ads for Instagram and Facebook. Helped grow the brand’s social presence 3x
• Managed brand partnership with Physicswallah, Sobha Residences, Vault By Virat Kohli, and Echoes of Earth festival. Echoes of Earth 2024 boosting brand visibility among 24,000+ attendees
• Led ORM across all platforms, handling 2500+ member interactions and maintaining high engagement and sentiment
• Helped lead Even Hospitals launch campaign: brand film, handled vendor management, on-ground event setup, social media reels, doctor shoots, and campaign communication across channels
• Revamped communication strategy, improved C-SAT from 72.5 to 88.6
• Collaborated with the Creative Head to plan and execute influencer marketing campaigns, boosting reach and brand visibility across social platforms
• Experimented with targeted Reddit posts to drive engagement and awareness for our freemium product offering therapy and health checkups, garnering 68K+ organic views
• Ran an end-to-end gym cohort sales channel experiment with 10% conversion, 72% projected renewals
• > Growth Marketing
• Revamped referral program, increasing conversions to 57%, generating ₹70L in revenue, and achieving 18.7% MoM growth with 300+ signups
• Launched WhatsApp lead gen flows, boosting leads by 22% and conversions by 13%
• Led product changes and cohort system for renewals, improving rates from 81% to 90-95%
• Reduced churn by 11% and increased renewals by 15% within 6 months through user research, data analysis, flow optimization, and journey mapping

May 2022 – Jan 2023 · 8 mos · Bengaluru, Karnataka, India

• Founding member of Customer Success; promoted to Team Lead in 5 months.
• Led a 10-member team at a health-tech app with 2L+ users, managing ops and key initiatives.
• Drove CSAT up from 72.5 to 88.6 via audits, mentorship, and streamlined WhatsApp, email, and phone support.
• Built and enforced SOPs to boost team efficiency and consistency.
• Worked cross-functionally with Product, Tech, Claims, Marketing & Sales to improve UX, campaigns, and product features.
• Ran regular review loops with Claims, Path/Rad Ops, and Tech to fix customer pain points.

Dec 2019 – May 2022 · 2 yrs 5 mos · Bangalore Urban, Karnataka, India · Hybrid

• Built a diverse foundation across branding through internships, freelance projects, and short-term roles before transitioning fully into marketing and brand management.
• Freelance Branding Work – DS Group (2021): Contributed to the brand identity of Ksheer (dairy brand) through brainstorming sessions for the name and writing copy for an instagram launch video garnering upto 7.5 million views.
• Resident Manager – Housr (Mar 2022 – May 2022): Managed luxury apartments & co-living spaces, maintained 100% occupancy during tenure.
• Customer Success Executive – Kapital Data Corp (Sep 2021 – Oct 2021): Generated B2B leads using LinkedIn Sales Navigator; supported US client recruitment processes.
• Industrial Exposure Trainee – JW Marriott (Dec 2019 – Apr 2020): Gained hands-on experience in hospitality operations, guest management, and service excellence.