Nora Jones

CEO

Denver, Colorado, United States11 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founder of Jeli.io, acquired by PagerDuty.
  • Keynote speaker at AWS re:Invent 2017.
  • Co-author of a book on Chaos Engineering.
Stackforce AI infers this person is a SaaS expert with a focus on incident management and reliability engineering.

Contact

Skills

Core Skills

Product StrategyProduct ManagementEntrepreneurshipChaos EngineeringSoftware EngineeringTeaching

Other Skills

C++LeadershipJavaC#CHTMLMatlabCSSSQLTroubleshootingJavaScriptWindowsVisual BasicTest AutomationSelenium

About

Dedicated and driven technology leader and software engineer with a passion for people and reliable software, as well as the intersection between those two worlds. I truly believe that safety is pivotal with software development nowadays. If we don’t think about the safety and reliability of the product we are building for the humans that use it everyday (from the inception of our idea), then we are presenting a giant problem for humanity. From this passion, I decided to pursue a part-time, advanced degree in Human Factors and Systems Safety; which provides a unique complement to my understanding of how complex software systems fail. Learning more about how other industries approach incident analysis, I thought a lot about how the software industry could learn from them -- and ultimately founded Jeli.io, the first incident analysis platform. I've had the fantastic opportunity to co-write the book on Chaos Engineering, and how a product’s availability can be improved through intentional failure experimentation (available for free through O'Reilly: http://www.oreilly.com/webops-perf/free/chaos-engineering.csp). I've also had the opportunity to share my experiences helping organizations large and small, reach crucial availability. In November of 2017 I keynoted at AWS re:Invent to share these experiences with an audience of ~40,000 people. Since then I have keynoted at several other conferences throughout the world highlighting my work on topics such as: Chaos Engineering, Human Factors, Site Reliability, and more. Reach out to me if you’d like to talk about software, availability, how cultures impact products developed, or English Bulldogs (please leave me an intro when connecting). Conference Talks: Chaos Community Day 2016 Agile Days Twin Cities 2016 SRECon SF 2017 Velocity San Jose 2017 QCon New York 2017 AWS re:invent 2017, keynote and breakout session QCon SF 2017 Twitter: @nora_js

Experience

11 yrs 8 mos
Total Experience
2 yrs 5 mos
Average Tenure
5 yrs 5 mos
Current Experience

Pagerduty

3 roles

Vice President of Product Development

Promoted

Oct 2025Present · 8 mos

Senior Director, Head of Pricing, Product Strategy and Growth

Feb 2025Oct 2025 · 8 mos

  • Newly appointed role and org to continuously assess and refine the product strategy across the PagerDuty Operations Cloud to maintain a competitive edge in the marketplace, including evaluating inorganic opportunities that could accelerate our long-term vision.
  • Lead the Product Growth and Insights, and Product Intelligence teams (including cross-functional partners across GTM, Engineering, and Finance).
  • Leading strategic pricing/packaging projects across product suite.
  • If you're a customer, reach out, I'd love to chat.
Product Strategy

Senior Director of Product Management

Nov 2023Feb 2025 · 1 yr 3 mos

  • In this position, I:
  • Led the teams (Product, Eng, GTM) executing the integration efforts between Jeli and PagerDuty post-acquisition (included Chat Experience team, and Incident Analysis team)
  • Strategized and executed a re-packaging effort to drive growth and customer trust in Commercial Markets and position growth opportunities across Enterprise and Commercial accounts
Product Management

Guide

Angel Investor

Jan 2022Present · 4 yrs 5 mos

First round capital

Angel Investor - Angel Track

Aug 2021Present · 4 yrs 10 mos

Artillery.io

Angel Investor

Jan 2021Present · 5 yrs 5 mos

Jeli

Founder and CEO

Aug 2019Nov 2023 · 4 yrs 3 mos · Distributed

  • [Acquired by PagerDuty]
  • As the founder and CEO of Jeli I wore almost every hat imaginable (product, sales, engineering, marketing, operations).
  • My favorite days in this role were when Jeli got to a point I could hand off the hats I was wearing and hire an expert in that position to get us to the next level.
  • In November 2023, Jeli entered into an agreement to be acquired by PagerDuty and build the next generation of incident management together, while continuing to build Jeli.
Entrepreneurship

Slack

Head of Chaos Engineering and Human Factors

Feb 2019Aug 2019 · 6 mos

Chaos Engineering

Netflix

Senior Software Engineer

Mar 2017Feb 2019 · 1 yr 11 mos · San Francisco Bay Area

  • Senior Software Engineer on the Resilience (Chaos) Team at Netflix, and then the Cloud Operations and Reliability Engineering Team.
Software Engineering

Jet.com

Team Lead/Senior Software Engineer (Acquired by Walmart)

Sep 2015Mar 2017 · 1 yr 6 mos · New York City Metropolitan Area

  • Founding member of the Internal Tools and Productivity team.
  • Recruited and helped grow internal tools team from 1 to 5 members by end of tenure.
  • Led company-wide initiative to drive availability up one "9"​ across teams.
  • Led chaos-based cost savings initiative that empirically shutdown unnecessary machines over night in order to reduce tech debt.
  • Worked on a team creating a product that took home prizes during company-wide hackathon for "Most Likely to be Appreciated by our Customers"​ and "Most Likely to Start Own Company".
  • Promoted twice within tenure for leading and executing multiple initiatives in reliability and performance (Chaos Engineering & performance testing based).
  • Designed and developed internal monitoring tool for the state of application availability. Acted as primary developer for solution for 6 months and then recruited 3 people onto the project.
  • Cross-team communication and on-boarding of all software teams into using custom-made data flow pipeline.
  • Designed Chaos Engineering solution using F# and Azure cloud-based technology.
  • Developed load testing solution while being cognizant of edge cases and common user analytics at various times and system capacities.
  • Led and created the "Purple Friday Games" a two-week period dedicated to a series of various resilience testing leading up to Jet's highest load day of the year: Purple (Black) Friday. Received participation from all Tier 1 teams.
  • Continuous integration of front-end tests into Jenkins environment; using code coverage analysis and automatic deployment based on production-releases; received adoption from all front-end teams.
  • Introduced and led integration of BDD into the development process
Software Engineering

General assembly

Instructor

Apr 2015Sep 2015 · 5 mos · Washington D.C. Metro Area

  • https://generalassemb.ly/instructors/nora-jones/5015
  • I taught and designed several classes at General Assembly, including:
  • Analytics (10-week course teaching adults fundamental data analytics, visualization and data science skills to use in their businesses and everyday work in order to make fundamental decisions)
  • Intro to Python (Instruct beginning programmers to build and execute their first scripts and programs using a popular object-oriented language)
  • Crunch the Numbers: Intro to R (Help professionals learn core principles and develop and test their own statistical computations and graphics)
  • Top Five Tools for Data Analytics (Enable students to leverage the top five data analytics tools currently in the market)
  • I did this work part-time and ended this position when I left the DC area to pursue opportunities in New York.
Teaching

Alarm.com

2 roles

Technical Account Management (Dual Role)

Jan 2015Sep 2015 · 8 mos · Washington DC-Baltimore Area

  • Asked by CEO of Alarm.com to step into a customer facing role in addition to engineering duties in order to build custom tools for our most crucial customers.
  • Served as a technical expert and sales representative in Alarm.com sale’s office; provided software consulting capacity to business partners.
  • Assisted in maintaining successful relationships with customers and partners by offering technical advice and building software solutions for their business needs. Software built included custom-made Web Services solution using Alarm.com APIs.
  • Helped manage client relationships / conduct account management.

Team Lead/Automation Engineer

Jun 2013Sep 2015 · 2 yrs 3 mos · Washington DC-Baltimore Area

  • Created and led an Automation Team focusing on quality testing, quick-to-market releasing and reliable results.
  • Delivered and produced a firmware and software test automation framework while leading team of 3; the framework was built using C# in conjunction with web services; communicating with Alarm.com's backend via API and verifying the performance of all system tests.
  • Built scalable and adaptable software automation framework; test cases can easily be added by a single instantiation to the overall framework which resulted in a 92% decrease of typical time taken to run certain tests.
  • Recruited and hired 3 team members to the team by end of tenure.
  • Previous Positions Held:
  • Quality Engineer (January 2014 - January 2015)
  • Quality Engineer Intern (June 2013 - January 2014)

Us navy

Restricted Research

May 2012Aug 2012 · 3 mos · Virginia Tech

  • Worked closely with Navy and Virginia Tech on collaborative Reduced Scale Naval Railgun project
  • Programmed, designed and tested an Electromagnetic Railgun; a long-range weapon that fires projectiles using electricity in lieu of chemical propellants
  • Programmed, tested and wired microcontrollers on an I2C bus
  • Designed components to maximize performance while minimizing machine costs
  • Co-wrote, produced and presented IEEE report on research and findings to University and Naval Officials

Education

Virginia Tech

Bachelor’s Degree — Computer Engineering

Lund University

Master of Science - MS — Human Factors and Systems Safety

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