Betsy Cantrell

CEO

Portland, Oregon, United States13 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Built legal function from the ground up at HighLevel.
Established scalable legal frameworks for SaaS growth.
Led legal operations across multiple domains.

Stackforce AI infers this person is a SaaS legal expert with extensive experience in corporate and intellectual property law.

Contact

Skills

Core Skills

Legal OperationsIntellectual PropertyCommercial LawTechnology LawCorporate Law

Other Skills

Legal WritingLegal ResearchComplianceCommercial TransactionsAntitrustSoftware LicensingNegotiationMergers and AcquisitionsEmployment LawCorporate PoliciesDraftingMicrosoft OfficeMicrosoft ExcelMicrosoft WordCustomer Service

About

I built HighLevel’s legal function as its first in-house attorney and have operated with General Counsel-level scope for the past three years, leading the company’s legal operations across commercial, IP, compliance, and enterprise risk.

Experience

13 yrs 7 mos

Total Experience

2 yrs 8 mos

Average Tenure

3 yrs 6 mos

Current Experience

Highlevel

2 roles

Vice President of Legal & Corporate Secretary

Promoted

Jun 2024 – Present · 2 yrs

First in-house attorney at HighLevel. Built the company’s legal function from the ground up, designing the infrastructure, risk frameworks, and operational processes that enabled rapid SaaS growth.
Owns the day-to-day operations of the legal department, overseeing commercial, IP, and compliance matters across the organization.
Legal Function Architecture & Scale
Designed and implemented scalable contracting frameworks supporting SaaS sales and partnerships.
Built cross-functional legal intake and risk review systems aligned with product and revenue teams.
Established IP protection strategy, including patent protection for core platform innovation.
Developed compliance and governance processes to support sustained growth.
Managed outside counsel strategy and legal vendor relationships.
Operational Leadership
Owns day-to-day execution of the legal function.
Serves as primary legal advisor to business leaders on commercial and operational risk.

Legal WritingLegal ResearchIntellectual PropertyComplianceCorporate LawLegal Operations

Director of Legal Affairs

Dec 2022 – Present · 3 yrs 6 mos

Intel corporation

2 roles

Senior Counsel

Promoted

Nov 2019 – Dec 2022 · 3 yrs 1 mo · Hillsboro, OR

Lead counsel for a major customer account team and the graphics sales segment. Responsibilities include advising on competitive sales and marketing strategies, antitrust, IP, commercial transactions, and litigation risks.

Legal WritingLegal ResearchCommercial TransactionsAntitrustCommercial Law

Counsel

Apr 2017 – Nov 2019 · 2 yrs 7 mos · Hillsboro, OR

Axiom

Business and Technology Attorney

May 2015 – Apr 2017 · 1 yr 11 mos · Portland, Oregon Area

Engaged at a Fortune 50 Technology Company based in the Portland, Oregon area.
Responsibilities include advising the business on proprietary and open source software licensing issues; drafting and negotiating software licenses, reseller agreements, service agreements, and high-value strategic technology collaboration agreements; assisting in mergers and acquisitions; providing general legal support on other transactional matters.

Software LicensingNegotiationMergers and AcquisitionsTechnology Law

Tripwire

Staff Attorney

Sep 2013 – Dec 2014 · 1 yr 3 mos · Portland, Oregon Area

Negotiated and drafted complex technology licensing agreements for strategic partners and potential customers
Advised on employment law disputes and handled U.S. and international terminations and severance negotiations
Wrote and implemented new corporate policies including an Information Security Policy, Bring Your Own Device Policy, and the Sales Compensation Plan
Monitored intellectual property issues, negotiated with potential infringers, and worked with outside patent counsel to develop the corporate patent portfolio
Maintained and audited the corporate stock ledger, drafted equity agreements, and equity repurchase notices

NegotiationEmployment LawCorporate PoliciesCorporate Law

Oregon court of appeals

Judicial Extern

Jan 2013 – Apr 2013 · 3 mos · Salem, Oregon

Researched and wrote legal memos on procedural and substantive motions
Drafted judicial opinions for the Appellate Commissioner
Attended and participated in monthly meetings with Chief Judge Haselton and the Motions Panel

Legal ResearchDrafting