Aardra Jayan

Business Development Executive

Nottingham, England, United Kingdom1 yr 9 mos experience
Most Likely To Switch

Key Highlights

  • Transitioned from biotechnology to marketing with strong analytical skills.
  • Led multi-channel marketing campaigns with measurable results.
  • Skilled in both creative content creation and data-driven marketing strategies.
Stackforce AI infers this person is a Marketing Professional with a strong background in Content Strategy and Data Analysis.

Contact

Skills

Core Skills

Customer ServiceRetailSocial Media StrategyMarket ResearchOrganizational LeadershipContent MarketingDigital CampaignsSocial Media MarketingDigital MarketingContent DevelopmentData AnalysisLaboratory SkillsContent WritingWeb Content Writing

Other Skills

AdvertisingAnalyticsAttention to DetailAudience researchBrand AwarenessBrand MarketingCanvaCollaborative Problem SolvingCommunicationCommunity DevelopmentCompetition ResearchComputer LiteracyConsumer BehaviorContent StrategyCopy Editing

About

Swapping test tubes for content calendars opened a door I didn’t know I was ready to walk through. And somehow that one decision made everything click. Hi, I'm Aardra, a marketing graduate from the University of Nottingham with an unusual starting point: a degree in biotechnology. I started in Biotechnology, spending hours analyzing data, spotting patterns, and designing experiments to test ideas. That experience taught me how to think critically, approach problems methodically, and make decisions based on evidence, skills that turned out to be surprisingly relevant outside the lab. Along the way, I realized I was just as curious about people as I was about experiments: what drives their choices, how they respond to messages, and why some ideas stick while others fade. That same curiosity found a new home in marketing, where insights meet imagination to reach people in ways that matter. My transition from science to marketing began with content writing. What started as a hobby turned into internships and eventually full-time roles in social media and content marketing. Over time, I found the same satisfaction in marketing analytics as I once did in lab results: spotting patterns, testing hypotheses, and improving outcomes based on evidence. I have led and supported multi-channel campaigns, designing visuals in Canva, writing customer-focused copy, and even creating in-app notifications through Firebase to boost engagement. I also worked on audience and competitor research using Google Analytics and social insights to shape our content strategy. I managed LinkedIn, Instagram and Facebook campaigns via Meta Business Suite, developed B2B content, and collaborated with sales and product design teams to align product messaging with marketing objectives. It was here I learned how strategic communication can directly influence business growth and customer trust. I’m skilled in Canva, Meta Business Suite, Firebase, SEMrush, and Google Analytics, and I enjoy using both creative and analytical tools to deliver meaningful results. My biotech background has made me naturally detail-oriented, curious, and data-driven, traits that now shape the way I plan, test, and measure marketing ideas. I’m excited to continue developing in marketing, contributing ideas that matter, and helping brands communicate with clarity and heart. If this resonates, I'd love to connect and explore how we might collaborate or share insights. I’m happy to provide my CV for a closer look at my background and work. E: aardraj.work@gmail.com

Experience

1 yr 9 mos
Total Experience
7 mos
Average Tenure
11 mos
Current Experience

Co-op

Customer Team Member

Jul 2025Present · 11 mos · Nottingham, England, United Kingdom · On-site

  • Assisted customers on the sales floor, providing friendly, personalized service and resolving inquiries to ensure a positive experience.
  • Organized and maintained stock, monitored inventory, and supported merchandising, developing attention to detail and an understanding of product presentation.
  • Supported promotional displays and seasonal campaigns, gaining insight into how marketing drives sales.
  • Observed customer behavior and preferences, offering feedback to management to improve in-store engagement.
  • Collaborated with team members to ensure smooth daily operations and achieve sales targets.
CommunicationRetailCustomer ServiceTime ManagementTeamworkAttention to Detail+1

Practera

Student Consultant

Jun 2025Jul 2025 · 1 mo · Greater London, England, United Kingdom · Remote

  • Acted as the main point of contact between the client and team, managing meetings, updates, and clarifying project scope.
  • Co-developed a rebranding strategy that aligned Greater Elevation’s mission with consistent and compelling messaging across platforms.
  • Advised on multi-platform digital marketing including TikTok, LinkedIn, and YouTube, tailored to time-constrained solo founders.
  • Created a social media rollout plan with suggested tools (Meta Business Suite, Canva, feedback forms) for sustainable content creation.
  • Provided recommendations to relaunch the Facebook group and introduced structured testimonial and client insight strategies.
CommunicationSocial Media StrategyCompetition ResearchMarket ResearchGrowth StrategiesOnline Content Creation

Sainsbury's

Night Trading Assistant

Mar 2025Jul 2025 · 4 mos · Nottingham, England, United Kingdom · On-site

  • Managed stock replenishment, merchandising, and inventory checks during night shifts, ensuring shelves were fully stocked and visually appealing for customers.
  • Monitored product quality and expiration dates, maintaining high standards for in-store presentation and customer satisfaction.
  • Supported promotional displays and seasonal product placements, gaining insight into how marketing and merchandising strategies influence buying behavior.
  • Collaborated with colleagues to complete tasks efficiently and meet daily operational targets, strengthening teamwork and communication skills.
  • Observed customer purchasing patterns and store trends, developing early skills in understanding consumer behaviour and retail insights.
Organization SkillsOrganizational LeadershipRetail ReplenishmentStock ReplenishmentRetail SalesRetail

Marks and spencer

Retail Assistant

Nov 2024Dec 2024 · 1 mo · Nottingham, England, United Kingdom · On-site

  • Delivered exceptional customer service, helping shoppers navigate products, answering questions, and ensuring a seamless shopping experience, strengthening communication and customer insight skills.
  • Managed stock levels, replenished shelves, and maintained visually appealing displays, gaining hands-on experience with merchandising and product presentation.
  • Supported in-store marketing campaigns and seasonal promotions, learning how messaging and placement influence customer engagement and sales.
  • Observed customer behaviour and purchasing patterns to provide actionable feedback to management, building an understanding of consumer preferences and buying triggers.
  • Collaborated with colleagues to ensure efficient store operations, hitting sales targets and maintaining a positive team environment.
  • Adapted quickly to changing priorities during peak hours and promotional events, honing organizational and problem-solving skills.
RetailCustomer RetentionRetail SalesCustomer SatisfactionCustomer ExperienceCustomer Service

Peakmind.in

Content Marketing Executive

Dec 2023Mar 2024 · 3 mos · Bengaluru, Karnataka, India · Hybrid

  • Planned and executed multi-channel campaigns across web, social media, and email, managing timelines, creative assets, and performance tracking to maximize audience engagement and brand visibility.
  • Created SEO-driven content, including blogs, infographics, and videos, tailored to target audiences, resulting in measurable increases in engagement, website traffic, and lead generation.
  • Collaborated with product and design teams to translate technical or complex product features into clear, accessible copy that resonated with both B2B and B2C audiences.
  • Conducted competitive research and keyword analysis, identifying trends and optimizing content strategies to improve search rankings, drive organic traffic, and strengthen audience targeting.
  • Monitored campaign performance using analytics tools, providing actionable insights to refine messaging and improve ROI.
  • Supported brand storytelling across platforms, ensuring consistency of tone, messaging, and visual identity in line with marketing objectives.
AdvertisingContent MarketingStorytellingBrand MarketingCross-functional CoordinationAnalytics+3

Anar business app

2 roles

Social media marketer

Apr 2023Oct 2023 · 6 mos · Remote

  • Developed engaging content across social media platforms, blogs, and visual assets, ensuring messaging resonated with the target audience and increased engagement.
  • Strategically planned and scheduled posts across multiple platforms, maintaining consistent brand presence and maximizing reach.
  • Conducted audience research and analysis to identify key segments, tailoring content to improve relevance and impact.
  • Crafted persuasive copy for blogs and social media campaigns aimed at driving conversions and fostering audience interaction.
  • Monitored performance metrics and analytics to evaluate campaign effectiveness and optimize content strategies.
  • Collaborated with design and product teams to align content with brand identity and product messaging.
  • Upskilled in digital marketing tools, analytics, and content strategy, gaining practical experience applicable to broader marketing roles.
AdvertisingResearchDisplay AdvertisingKeyword ResearchWeb Content WritingSearch Engine Optimization (SEO)+10

Social media content creator

Jan 2023Apr 2023 · 3 mos · Remote

  • Created engaging social media content, including posts, graphics, and short videos, tailored to the target audience.
  • Planned and scheduled posts to maintain consistent brand presence and optimize reach.
  • Conducted audience and competitor research to inform content strategy.
  • Wrote clear, compelling copy for social media and blogs.
  • Monitored engagement metrics to refine content and improve performance.
AdvertisingInstagramContent DevelopmentDigital MarketingOnline Advertising

Azyme biosciences

Project Intern

Sep 2021Nov 2021 · 2 mos · Bengaluru, Karnataka, India · On-site

  • Conducted hands-on laboratory experiments in immunology, following protocols and ensuring accurate data collection.
  • Analyzed experimental results, identified patterns, and documented findings in detailed reports.
  • Assisted in preparing lab materials, reagents, and samples, maintaining strict quality and safety standards.
  • Collaborated with research team members to discuss findings and troubleshoot experiments.
  • Developed strong analytical, problem-solving, and attention-to-detail skills applicable to research and data-driven projects.
Data AnalysisTeamworkTeam ManagementLaboratory SkillsProblem SolvingAttention to Detail+3

Affnosys india

Content Writer

Sep 2020Oct 2020 · 1 mo · India · Remote

  • Created engaging written content for blogs, social media, and website pages, tailored to the target audience.
  • Conducted research on industry trends, competitors, and audience preferences to inform content strategy.
  • Collaborated with design and marketing teams to ensure content aligned with brand voice and campaign goals.
  • Edited and proofread content for clarity, accuracy, and consistency.
  • Assisted in planning content calendars to maintain a consistent publishing schedule.
Web Content WritingContent WritingContent DevelopmentCollaborative Problem SolvingCopy Editing

Education

University of Nottingham

Master of Science - MS — Marketing

Sep 2024Sep 2025

Ramaiah College Of Arts, Science and Commerce

Bachelor of Science - BS — Biotechnology

Jan 2019Jan 2022

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