Aarti Kansal

CEO

Noida, Uttar Pradesh, India11 yrs 3 mos experience

Highly Stable

Key Highlights

Over 13 years of marketing experience.
Expert in brand storytelling and strategic communication.
Proven track record in client relationship management.

Stackforce AI infers this person is a Marketing Executive with expertise in Brand Management and Client Relations.

Contact

Skills

Core Skills

Brand ManagementStrategic CommunicationClient RelationshipMarketing ManagementBrand DevelopmentBusiness Development

Other Skills

Creative MarketerDigital StrategyVideo ProductionVideo Post-ProductionProfessional PhotoProduct MarketingMarketing CommunicationsCampaign ManagementLead GenerationMarket ResearchMarketing StrategyDigital MarketingB2B MarketingOnline MarketingTeam Management

About

A marketing enthusiast with a motivation for brand storytelling and client camaraderie. With over 13 years of experience in marketing, I'm trying to make the brands visible and clients smile. Currently, I'm the Chief Ant at The Goofy Ants, where I manage things with both precision and a touch of creativity. Things I usually Do Right: • Brand Management: I understand what makes a brand tick and how to make it talk. • Client Relationship: Clients appreciate me for my commitment, creativity, and occasional (okay, frequent) puns. • Strategic Communication Pro: I craft communication strategies that connect with audiences and achieve goals. Fun Facts: • Yes, I have trophies, and no, I don’t use them as doorstops. • When I'm not busy crafting marketing masterpieces or charming clients, you can find me experimenting with new recipes, verse writing, listening to old school Bollywood, binge-watching rom-coms, making my children learn and learning in return as a parent, or cracking jokes that are so bad, they’re good. Let's connect and create some marketing magic together.

Experience

11 yrs 3 mos

Total Experience

2 yrs 3 mos

Average Tenure

Current Experience

Goofyants communciations

2 roles

Director and CEO

Promoted

Jan 2024 – Present · 2 yrs 4 mos · Noida, Uttar Pradesh, India

GoofyAnts is a 360 degree communication, creative, advertising, and digital marketing agency with a mission to help clients grow and nurture their brands with well-crafted communication.
We’re passionate about clean and effective communication that makes brands talkable!

Creative MarketerDigital StrategyBrand ManagementStrategic Communication

Senior Ant - Client Servicing

Oct 2021 – Jan 2024 · 2 yrs 3 mos · Noida, Uttar Pradesh, India

GoofyAnts is a 360-degree communication, creative, advertising, and digital marketing agency with a mission to help its clients grow their companies and nurture their brands with well-crafted marketing communications. Responsibilities included:
Client Servicing
Client Relationship
Account Planning
Strategic Communication
Maintenance of Client Archive

Client RelationshipStrategic Communication

Noida institute of engineering & technology

2 roles

Sr. Manager - Marketing

May 2017 – Aug 2018 · 1 yr 3 mos · Greater Noida

Marketing Management

Marketing Manager

Jan 2013 – May 2017 · 4 yrs 4 mos · Greater Noida

NIET is an institute offerring high standards quality education in the disciplines of B.Tech, M.Tech, B.Pharma, M.Pharm, MBA and MCA programs. the institute excels in all parameters earmarked by AICTE and Dr. APJ Abdul KAlam Technical University, Lucknow. Responsibilities included:
Brand Management
Strategizing
Content Management
Media Planning
Event Management
Alliance Management
Coordinating with Digital Marketing Team and Media Persons

Brand Management

Uneecops technologies ltd

Marketing Manager

Jul 2011 – Jan 2013 · 1 yr 6 mos · Noida, Uttar Pradesh, India

The Company is an SAP Implementation Partner. Job Responsibilities include:
Active Involvement in creating & sending EDMs to the prospects
Designing the case studies of existing customers for Uneecops
Strategising the market development plans for the territory of Delhi / NCR
Designing material for advertising viz. brochures, pamphlets etc
Coordinating with the creative designer for the development of marketing collaterals
Managing all the events held for the promotion
Generating Business by creating new leads
Executing the new schemes to launch in market
Expanding the business through Referral Partners

Marketing Management

Nysa communications pvt. ltd.

Sr. Marketing Executive

Mar 2010 – Jul 2011 · 1 yr 4 mos · Noida, Uttar Pradesh, India

The Company is an ERP provider dealing in e-Governance Solutions for Educational Institutes. Job responsibilities include
Active involvement in creating the Brand NYSA by re-designing the Vision, Mission, Punch line etc.
Increasing the Brand visibility by designing the brochures, stationary etc
Applying for various tenders
Generating Business by creating new leads
Creating opportunities of new business with existing clients
Designing case studies of the clients for NYSA
Organizing conferences & seminars for various Universities

Brand Development

Readiminds

Associate Manager - Business Development

Jun 2009 – Jan 2010 · 7 mos · Bangalore

The Company is an Independent Software Vendor dealing in security solutions for BFSI industry. Job responsibilities include
Generating Business by creating new leads in India
Requirement Gathering, analyzing and pitching the right product to the prospect as per their requirement and budget.
Applying for various tenders
Developing & managing channel partners for assigned Territory of US & Europe
Presales and Demonstration of the solution.
Account handling and ensuring customer delight.

Business Development