Aarti Rajput

Digital Marketing Specialist

Greater Toronto Area, Canada7 yrs 5 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Achieved 40% growth in client engagement.
  • Generated 150K impressions in lead generation campaign.
  • Expert in social media marketing and brand strategy.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in social media and brand strategy.

Contact

Skills

Core Skills

Social Media MarketingBrand StrategyDigital MarketingPaid Social Media AdvertisingHuman Resources

Other Skills

Account ManagementAdobe Creative SuiteAdobe PhotoshopAdobe Premiere ProAgency CoordinationAnalytical SkillsArtificial Intelligence (AI)Audience SegmentationBid StrategyBrand DevelopmentBrand ManagementBrandingBranding & IdentityBusiness AnalysisBusiness Development

About

From HR Roots to Brand Storyteller Hi, I’m Aarti — a Social Media Specialist and Brand Strategist who found her true voice by helping others find theirs. My career began in Human Resources, where I was deeply fascinated by employee behavior and how companies present themselves to the world. But something bigger pulled me in — I realized I didn’t just want to understand stories, I wanted to shape them. That’s when my creative spark met strategy, and I transitioned into the world of social media marketing. Now, I help brands speak, be heard, and feel human online. As a freelancer, I’ve worked with over 15+ brands across tech, fashion, food, and B2B, building content that connects, communities that care, and campaigns that convert. ✨ What I bring to the table: • Social Media Marketing • Brand Strategy • Paid Social Media Advertising • Campaign Planning • Creative Strategy • Community Management But more than tools and tactics — my purpose is simple: To help every brand find its voice, own its story, and speak to the right audience with clarity and heart. I’m also working on my personal brand, sharing what I learn, love, and live daily through content. If you’re someone who’s a marketing freak like me, let’s connect — whether you’re a fellow creative, brand, or future collaborator. 📩 Connect with me here or email: aarti.social369@gmail.com

Experience

7 yrs 5 mos
Total Experience
1 yr 1 mo
Average Tenure
2 yrs 11 mos
Current Experience

Linen chest

Sales Associate

Mar 2025Jul 2025 · 4 mos · Canada · On-site

  • Engaged with 15–20 customers daily, delivering personalized recommendations and product demos to boost satisfaction and loyalty.
  • Executed in-store promotions and visual merchandising updates to attract foot traffic, improve product visibility, and increase conversion rates.
  • Demonstrated product features, benefits, and usage to educate customers and encourage informed purchasing decisions.
  • Implemented company-defined sales strategies and tailored upselling/cross-selling approaches, resulting in 80%+ achievement of individual sales targets consistently.

Hubspot

HubSpot x LinkedIn Ambassador Program - Micro-Internship

Oct 2024Nov 2024 · 1 mo · Remote

  • Through this micro-internship, I'm gaining hands-on experience using LinkedIn Ads and HubSpot tools to drive lead generation, boost conversions, and optimize ad performance.
  • Paired with a client (IndiGrow – cannabis industry) to support lead generation and ad performance optimization.
  • Generated 150K impressions in just 3 days, gaining insights into consumer behavior and effective campaign strategies.
  • Learned and applied tools including HubSpot CRM & marketing software, LinkedIn Ads, and landing page optimization, building hands-on experience in data-driven advertising.

Girls in marketing

Digital Marketing Intern

Jul 2024Aug 2024 · 1 mo · London Area, United Kingdom · Remote

Riofos technologies private limited

Social Media Manager

Nov 2023Dec 2023 · 1 mo · Surat, Gujarat, India · On-site

Self-employed

Social Media Marketing Specialist

Jul 2023Present · 2 yrs 11 mos · India · Remote

  • Managed 10+ clients across Food, Fashion, Tech, BtoB, Small Bussiness niche, overseeing multi-platform accounts (Pinterest, Instagram, LinkedIn, Facebook,) by achieving 40% average growth in engagement.
  • Developed local SEO strategies for small businesses, improving search rankings and driving a 40% increase in organic traffic.
  • Planned and executed product and reel shoots, creating engaging visual content and editing videos using CapCut, VN, and Canva to boost social media engagement and brand storytelling.
  • Planned, launched, and optimized Instagram, Facebook, and LinkedIn ads via Meta Ads Manager and LinkedIn Campaign Manager, achieving high ROI and precise targeting.
  • Executed influencer marketing & PR campaigns, partnering with influencers to generate organic reach and a 25% boost in brand awareness.
  • Created detailed content calendars and engagement strategies in Trello/Asana, doubling community engagement and improving audience retention rates.
  • Analyzed campaign performance with Google Analytics, Facebook Insights, and LinkedIn Analytics, applying data-driven adjustments to maintain a 20% month-over-month growth in brand impressions.
Social Media MarketingBrand StrategyPaid Social Media AdvertisingCampaign PlanningCreative StrategyCommunity Management

Blackbugs technologies

Brand Strategist

Dec 2022Mar 2023 · 3 mos · Surat, Gujarat, India

  • Plan and design content marketing campaigns.
  • Create social media and networking strategy.
  • To bring the audience and the company brand together
Client RelationsAnalytical SkillsIntegrated Campaign PlanningSocial Media StrategyBrand Strategy

Social 101

2 roles

Team Lead Manager

Promoted

Jul 2022Jul 2023 · 1 yr · Surat, Gujarat, India

  • At Social 101, I managed 15+ clients across local & overseas markets, leading social media campaigns on LinkedIn, Instagram, Facebook & Twitter.
  • Collaborated with a team of designers, editors & interns to create engaging content calendars and boost performance.
  • Conducted 10+ client meetings monthly to align strategies and deliver results.
  • Planned & optimized paid ad campaigns via Meta Ads and LinkedIn, achieving measurable ROI.
  • Directed and edited 50+ reels & raw content shoots, increasing engagement by 35%.
  • Consistently applied the latest social media trends & analytics to improve reach and retention.
Client RelationsBrandingMarketing StrategySocial Media MarketingCampaign ManagementBrand Strategy

Head of HR

Jul 2022Nov 2022 · 4 mos · Surat, Gujarat, India

Scalelot technologies

Marketing Manager

Jul 2021Jul 2022 · 1 yr · Surat, Gujarat, India · On-site

Integrated Campaign PlanningBrand Strategy

Shukul group of companies

Senior Executive Human Resources

Jul 2020Jul 2021 · 1 yr · Surat, Gujarat, India · On-site

Employer BrandingRecruitingWorkforce PlanningHuman Resources

Natrix software private limited

Human Resources Executive

Jun 2019Jul 2020 · 1 yr 1 mo · Surat, Gujarat, India

Colourtex ind ltd

HR Intern

Apr 2019Jun 2019 · 2 mos · Bharuch, Gujarat, India

Cj hr solutions

HR Executive

Dec 2018May 2019 · 5 mos · Surat, Gujarat, India

Education

Sheridan College

Advertising and Account Management — Advertising

May 2024Jun 2025

Ahmedabad School of Digital Marketing

Digital Marketing — Digital Marketing

Dec 2021Mar 2022

Veer Narmad South Gujarat University, Surat

PGDHRM

Jan 2018Jan 2019

UKA TARSADIA UNIVERSITY

Bachelor of Computer Application-BCA — Web Technology

Jan 2013Jan 2016

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