Jul 2023 – Feb 2024 · 7 mos · Gurugram, Haryana, India · On-site

• Managed inventory and ad publishing for the SonyLiv OTT platform via Google Ads Manager (GAM 360) by setting and optimizing campaigns, programmatic deals and roadblocks.
• Managed 8 million quarterly budget for paid acquisition channels, optimizing spend for improvement in ROAS. Implemented advanced targeting and retargeting strategies which helped increase the conversion rates by 15%. Analyzed and reported real-time campaign data for Live and VOD channels, providing actionable insights to clients that enhanced targeting and boosted overall engagement by 20-22%.
• Expertise in media planning, forecasting, performance reporting (daily, weekly, monthly, QBRs), BLS study and improving CTRs.
• Orchestrated the creative testing, enhancing ad performance and increase in CTR.

Aug 2021 – Aug 2023 · 2 yrs · Hyderabad, Telangana, India

• Collaborated with high spend clients to execute optimization oportunities and create strategies for their PPC campaigns.
• Delivered accurate resolution to LCS clients & Google Account managers for issues related to Google Ads policies, campaign optimization, reports, Pmax & Discovery campaigns.
• Created reports for data analysis to help the client understand the account per formance.
• Successfully completed CDS (Customer Direct Support Project) in which supported large market clients directly with real time resolution.
• Utilized Google Analytics to monitor campaign performance, driving a 10% decrease in bounce rates.

Mar 2019 – Aug 2021 · 2 yrs 5 mos · Gurugram, Haryana, India

• Sharing product insights and troubleshooting issues related to Google Ads to advertisers, AMs, agencies, publishers & digital marketing experts. Assisted US-based SMB clients (North America market) with Google Ads and helped them set up and optimize PPC campaigns. Solved issues related to performance of Seach/Display/ Video / Shopping campaigns.
• Promoted as Subject Matter Expert :
• Troubleshooting issues related to Google Analytics, GAM, YouTube, conversions, technical implementation, reports, policy and billing issues.
• Managed the team of 4 5 associates which includes supporting them with product technicalities, derive their performance targets and help achieve productivity & goals.

Dec 2016 – Mar 2018 · 1 yr 3 mos · Gurugram, Haryana, India

• Business Analyst for US Corporate Client-Set Up Team - Global New Accounts. Providing credit line and requested Amex products on the basis of various protocols laid by the company. Worked closely with Manual Underwriters Team, Risk Management Team and Fraud & Compliance Team to study the credit eligibility and risk of new clients.
• Promoted as Senior Business Analyst and started managing large market clients with 300+  million USD monthly revenue. It includes maintaing strong relationships annd handling credit heirarchy of large corporate clients.