Abhinav Mehrotra

Product Manager

Bengaluru, Karnataka, India10 yrs 1 mo experience

AI EnabledHighly Stable

Key Highlights

10+ years in fintech and ad-tech product management.
Proven track record of driving ₹100Cr+ in incremental revenue.
Expert in AI/ML-driven personalization strategies.

Stackforce AI infers this person is a Fintech and Ad Tech expert with a strong focus on product management and revenue optimization.

Contact

abhinav2311@gmail.com LinkedIn

Skills

Core Skills

Product ManagementProduct StrategyAd TechProduct DevelopmentSoftware Development

Other Skills

AdvertisingAgile DevelopmentAgile MethodologiesAgile Project ManagementAmazon Web Services (AWS)Analytical SkillsAnalyticsArtificial Intelligence (AI)AutomationB2B SoftwareB2C e-commerceBusiness AcumenBusiness AnalysisBusiness InsightsBusiness Modeling

About

Currently building all things financial with MarTech, inhouse CRM and incentive payout platforms. Senior Product Manager with 10+ years of experience in fintech, ad-tech, payments, and e-commerce, specialising in 0→1 product development, growth, and revenue optimisation. Proven track record of launching data-driven platforms, scaling personalisation strategies, and driving ₹100Cr+ in incremental revenue across multiple business lines. Adept at cross-functional leadership, AI/ML-driven personalisation, and customer engagement to deliver high-impact solutions at scale.

Experience

10 yrs 1 mo

Total Experience

3 yrs 4 mos

Average Tenure

3 yrs 7 mos

Current Experience

Cred

Senior Product Manager

Nov 2022 – Present · 3 yrs 7 mos · Bengaluru, Karnataka, India · On-site

Built and scaled CRED’s CPaaS platform, orchestrating XXB+ messages/year across push, WhatsApp, RCS, SMS, and email to power 100+ personalized user journeys.
Launched a WhatsApp-based Copilot for payments and lending, generating ₹XX/month revenue and XX% uplift in loan conversions.
Shipped a personalization engine with Data Science, improving user retention by XX% through contextual communication.
Introduced RCS as a new acquisition vector, driving ₹XX incremental revenue in early adoption.
Building and personalising (inhouse built) - MarTech platform.
Leading new initiatives with 0->1 platform building - Journeys, in-house CRM ,rewards network and incentive platform.

Product StrategiesProduct LaunchData ScienceStakeholder ManagementAgile DevelopmentMachine Learning+4

Flipkart

Product Manager

Oct 2021 – Oct 2022 · 1 yr · Bengaluru, Karnataka, India · On-site

Led Monetization and Ad-tech charter along with shaping search experience and ranking.
Designed and launched video ad formats for performance marketing, unlocking ₹XX monthly revenue and improving ROAS by XXx.
Scaled grocery AdTech monetization to ₹XX GMV, embedding ads into core shopping experiences.
Improved search ranking algorithms for high-value items, increasing overall GMV by XX%.
Partnered with engineering, marketing, and category teams to deliver end-to-end AdTech solutions.

MonetizationAd-techSearch ExperiencePerformance MarketingData AnalysisProduct Management+1

Samsung r&d institute india

2 roles

Product Manager

Promoted

Jun 2019 – Oct 2021 · 2 yrs 4 mos

Enhanced Smart TV recommendation engine, improving profitability by XX% across US & South Korea markets.
Built dashboards, KPIs, and GTM strategies to measure adoption and drive rollout success.
Collaborated with R&D, marketing, and sales to launch OTT app platforms with robust API frameworks.
Pioneered product analytics and experimentation practices for OTT services, improving decision-making.

Recommendation EngineProduct AnalyticsGTM StrategiesCollaborationProduct ManagementProduct Development

Lead Software Engineer

Mar 2016 – May 2019 · 3 yrs 2 mos

Panasonic india pvt ltd.

Software Engineering Intern

May 2014 – Jun 2014 · 1 mo · Gurgaon, India

Worked on automating Change requests for smooth functioning of various intra-departments.Various features were-
Sorting CR-forms based on priorities.
Mapping CR-forms with intra-departments.
Updating and maintaining POIS-database.
Technologies used :Eclipse IDE,MySQL,J2EE-Servlets,JSP,JavaScripts.

AutomationMySQLJavaScriptSoftware Development