Abhishek Gupta

CEO

Gurgaon, Haryana, India14 yrs 4 mos experience

Highly StableAI Enabled

Key Highlights

Over 10 years of D2C brand expertise.
Led online revenue strategy for multiple brands.
CFA Level 2 certified professional.

Stackforce AI infers this person is a B2C E-commerce and Digital Marketing expert with a strong focus on growth and analytics.

Contact

Skills

Core Skills

Digital MarketingData AnalysisCustomer RetentionSales ManagementGrowth MarketingMarketing Analytics

Other Skills

Affiliate MarketingAnalyticsBusiness DevelopmentCContent MarketingEmail MarketingExactTargetFacebook MarketingGoogle AdwordsLead ManagementLinkedin MarketingMacroMarket ResearchMatlabMicrosoft Office

About

SVP, Online Revenue @ Honasa | D2C Brand Expert With over 10 years of experience in establishing and scaling D2C brands across various domains, I am currently the Senior Vice President of Online Revenue at Honasa Consumer Ltd, the parent company of Mamaearth, The Derma Co., Aqualogica, and BBlunt. I lead the online revenue strategy and execution for all the Honasa brands, covering marketplaces and D2C channels. As a CFA Level 2 certified professional, I leverage data and analytics to optimize marketing spends, reduce the customer acquisition cost, and increase the lifetime value of customers. I also work closely with the founders to build conversion-efficient tech products that enhance the customer experience and loyalty. I am passionate about creating value for the customers, the company, and the stakeholders, by delivering consistent and sustainable online revenue growth.

Experience

14 yrs 4 mos

Total Experience

1 yr 7 mos

Average Tenure

1 yr 10 mos

Current Experience

Career break

2 roles

Full-time parenting

May 2025 – Present · 1 yr 1 mo · Gurugram, Haryana

Health and well-being

Jul 2024 – Apr 2025 · 9 mos · Gurugram, Haryana

Honasa consumer ltd.

3 roles

Senior Vice President, Online Revenue

Apr 2023 – Jul 2024 · 1 yr 3 mos

Senior Vice President, Growth (D2C Business)

Promoted

Jun 2021 – Mar 2023 · 1 yr 9 mos

Vice President, Growth (D2C Business)

Jan 2019 – May 2021 · 2 yrs 4 mos

Cuemath

Head of Performance Marketing & Growth

Feb 2017 – Nov 2018 · 1 yr 9 mos · Bengaluru Area, India

Build a team of 30 members to lead demand and supply growth starting from acquisition of leads to offline onboarding
Launched digital channel for growth, which led to 40% revenue contribution in 6 months
Increased consumer LTV by 200% by introducing add-ons in products like exam prep, olympiad kit, math gym, etc.;
Improved the sales conversion by 30% by launching supply assessment and upscaling program across all cities
Revamped internal CRM and teacher mobile app; improved data visibility & reduced TAT to action on leads by 60%
Strategized & launched digital campaigns across facebook, google, affiliate, linkedin, etc.; scaled leads to 7x in 6 months
Improved the website funnel by 25% by building campaign & channel specific landing pages, optimized the website flow

Team ManagementDigital MarketingData AnalysisMarketing AnalyticsCustomer Retention

Spinny

Head of Marketing

Nov 2015 – Feb 2017 · 1 yr 3 mos · Gurgaon, India

Established and led a marketing team of 15 to manage: Growth & Paid media marketing, Content & social media marketing, Product development & web analytics, Partnerships and BTL Activities
Managed an annual budget of 1.5 cr to lead customer acquisition campaigns across channels
80% MoM increase in generated leads; reduced cost of acquisition from Rs.1000 to Rs.100 within 6 months
Built brand communication strategy and incorporated it in all customer touch-points

Marketing AnalyticsGrowth MarketingContent MarketingSocial Media Marketing

Xl catlin

Associate Consultant, Data Analytics & Pricing

Nov 2014 – Nov 2015 · 1 yr · Gurgaon, India

Lead the data integration project post merger of XL group and Catlin

Gain credit

Marketing Analyst

Jun 2013 – Oct 2014 · 1 yr 4 mos · Chennai Area, India

Retention Marketing
Strategized and implemented the whole communication plan for customers including content & design on all touch points
Designed cadence test for returning customers; increasing the response rate by 25%
Devised plan for postal mailers campaign for dormant customers; using CART modeling segmented the customers which are likely to response to postal mailers
Marketing Analytics
Analyzed the rejected segment of customers, censored by old models to identify the positive select; revamped the retention underwriting plan; increased revenue by 10.9%

Rendezvous iitdelhi

Coordinator

Jun 2012 – Oct 2012 · 4 mos

Novozymes

Summer Intern

May 2012 – Jul 2012 · 2 mos · Bengaluru Area, India

Edc iit delhi(entrepreneurship development cell)

President

Apr 2012 – Mar 2013 · 11 mos · New Delhi Area, India

Futures first info. services pvt. ltd.

Intern, Financial Markets & Forex

Dec 2011 – Dec 2011 · 0 mo · Gurgaon, India

Pepsico

Summer Trainee, Financial Planning

Jun 2011 – Jul 2011 · 1 mo · Gurgaon, India

+ Identified distinct parameters for PepsiCo's low unit price products market share increment
+ Modeled an analysis tool based on quality point average system by bench-marking relative to competitor