Jan 2023 – Oct 2023 · 9 mos · Gurugram, Haryana, India

• Currently I am handling GSK clients for DACH region.
• Optimized campaigns towards KPIs like CPM, CPA, CTR, VCR, VTR, Viewability, Completion Rate, Brand safety, Brand Pass Rate, Invalid Traffic etc. and expanded the optimization by effective introduction of RTB through in-house DSP for performance improvements and increased client’s ROI.
• Using analytical mindset, I will be responsible for the platform strategy, execution, performance and reporting of the media campaign across all programmatic buying platforms.
• Monitor campaign delivery to ensure campaigns are running as expected and targeting objectives are met; including campaign set-up, communication, checking daily reports and providing troubleshooting support for trafficking issues related to creative, publisher implementation, and escalating to third-party vendors when necessary.
• Ability to prioritize multiple projects and advertisers simultaneously and set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems.
• Provide inventory forecasts, optimization suggestions and regular campaign reporting.
• Make reports for client-facing campaign performance based on post-campaign analysis and data-driven insights.
• Assist in the development of client-facing campaign performance reports
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Traffic campaign tags into ad exchange environments
• Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
• Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable.
• Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing

Apr 2022 – Jan 2023 · 9 mos · Gurugram, Haryana, India

• Manage AMS and Amazon DSP, GSK accounts for the UK and FR marketplaces.
• Creation, optimization and implementation of the campaigns both in AMS and DSP.
• Budget planning, market analysis, forecast .
• Managing the relationship with the stakeholder to reach Revenues and ROAS goals.
• Research and optimization of keywords. tracking of the SOV of the top keywords and competitors in order to implement campaigns strategy, PDPs to have better SEO and ROAS.
• Product detail page hygiene check and indexing on a regular basis.
• Heavy client communication involvement, sharing minutes of meetings, daily reports, weekly reports creation.
• Leading the daily and weekly calls with clients solving their problem points and giving day-to-day sales and demand updates.
• Sharing the media plans each month i.e., Amazon Ads spends and the overall sales forecast.
• Inventory Management supervision to achieve the set sales targets.
• Weekly and monthly reporting in terms of Ad spend, Ad sales, overall sales, and the return on the advertised spends.

Sep 2021 – Apr 2022 · 7 mos · India

• Manage & Setup Ad campaigns using Amazon PPC with the highest efficiency.
• Optimize & rank listings organically using Ad campaigns for great visibility & Higher Conversion.
• Responsible to develop brand architecture and brand strategy.
• Independently lead, manage and deliver for the marketplace.
• Handle Amazon Seller Central.Managing Amazon Ads on Seller Central & AMS, keyword monitoring, keyword research.
• Product detail page hygiene check and indexing on a regular basis.
• Heavy client communication involvement, sharing minutes of meetings, daily reports, weekly reports creation.
• Leading the daily and weekly calls with clients solving their problem points and giving day-to-day sales and demand updates.
• Sharing the media plans each month i.e., Amazon Ads spends and the overall sales forecast.
• Inventory Management supervision to achieve the set sales targets.
• Weekly and monthly reporting in terms of Ad spend, Ad sales, overall sales, and the return on the advertised spends.

Jun 2019 – Sep 2021 · 2 yrs 3 mos · Indore Area, India

• Prepare plans and strategies for premium accounts and also for small budding accounts.
• Optimize & Create new campaigns.
• Bidding on keywords for visibility.
• Overall cost reduction.
• New promotion or lightning deals suggestions to sellers.
• Co-ordinate weekly review calls with sellers regarding the growth and progress.
• Weekly reporting to the seller including total impressions, total clicks, spend, sales, and cost of advertising.
• Preparing report summary in order to understand the scenario in a better way.
• Catalogue & Listing updations.
• Stock management.
• Handled over 100 accounts over the period of 2 plus years. Worked with Amazon-owned brands too

Mar 2018 – Jun 2019 · 1 yr 3 mos · Indore Area, India

Feb 2012 – Aug 2012 · 6 mos · Ameerpet, Telangana, India

• manual tester