Jan 2023 – Aug 2023 · 7 mos

• 1. Owned Referrals & Rewards charter to boost customer acquisition organically
• 2. Scaled Referral program from 1k daily logins to 30k daily logins on Navi app, within 6 months.
• 3. Built Referral program for Investments to acquire 10k investing customers daily
• 4. Close to ~70% reduction in CAC via Referral channel
• 5. Conducted multiple A/B experiments to arrive at optimised reward expenditure and conversion
• 6. Built dynamic reward randomiser to reduce reward expense by 26%
• 7. Worked with the team on central fraud engine to reduce frauds in rewards by 30%
• 8. Led the Underwriting policy war-room to improve approval rate by 35% points in Home loan
• 9. Grew HL customer base by 6x and AUM by 4x

Oct 2021 – Jan 2023 · 1 yr 3 mos

• 1. Launched 0 to 1 digital journey (industry-first product) for Home Loans in 6 major Indian cities
• 2. Worked with cross-functional teams across Biz, BD, Credit, Ops, Growth for 100% digital adoption
• 3. Conducted multiple primary research for mining deeper insights for HL customers
• 4. Optimised HL Lending ecosystem : LOM, Underwriting, KYC, LMS, Payments, Ops processes
• 5. 13% points improvement in North Star metric : Login to Disbursal conversion
• 6. 40 points improvement in Customer Satisfaction score

Apr 2021 – Oct 2021 · 6 mos

• 1. Owned the agent facing Android app and Platform automations for powering monthly sales worth $30 million with 22% repeat customer base & 96% monthly collection rate.
• 2. Built an in-app Loyalty program for sales agents for maximising their sales & incentives.
• 3. Built a Return / Replacement workflow to enhance the customer experience & overall NPS.
• 4. Scaled location based agent tracking & prospecting of the customers.

Mar 2019 – Mar 2021 · 2 yrs

• 1. Owned the platform of onboarding sales agents efficiently with fraud checks & minimum TAT
• 2. Scaled the in-app calling module for payments collection from ~1M customers
• 3. Built a workflow for sourcing, tracking & converting sales leads from Facebook
• 4. Built various automations like USSD, Ops Portal, app-based sales/leads tracking for customers/agents residing in remote areas of Africa with limited internet literacy & connectivity.

Apr 2020 – Mar 2021 · 11 mos

• 1. A platform to DISCOVER, DISCUSS, DEBATE & DEVELOP about the world.
• 2. Led a team of ~10 people. Together, we have built 100+ educational videos. Built a community of 10k social media users across Youtube, Instagram, Facebook & Twitter.

Jul 2017 – Mar 2019 · 1 yr 8 mos · Pune Area, India

• 1. Wrote Perl scripts, Angular JS & SQL for data parsing, storing & manipulation for US / Canada based automotive dealers to manage their inventory & service orders.
• 2. Jr. Scrum master for managing weekly/bi-weekly sprints in 13-membered team