Adya Kathuria

Operations Associate

New Delhi, Delhi, India1 yr 5 mos experience

Most Likely To Switch

Key Highlights

Passionate about consumer psychology and brand strategy.
Hands-on experience in content creation and digital marketing.
Eager to collaborate with purpose-led brands.

Stackforce AI infers this person is a Marketing and Consumer Psychology specialist.

Contact

Skills

Core Skills

Consumer Behavior AnalysisMarket Research

Other Skills

Data Organization

About

Driven by a fascination with why people think, feel, and act the way they do, I study Psychology and Entrepreneurship at Ashoka University. I’m particularly interested in the intersection of consumer psychology and brand strategy—how data, storytelling, and design come together to shape perception and influence action. Whether it's building engaging digital campaigns or crafting content that connects, I aim to create marketing that resonates on a human level. I’ve gained hands-on experience in content creation and social media marketing through projects where I developed campaigns that connect with audiences. I’m eager to keep learning, building, and collaborating with teams that value thoughtful, consumer-centric marketing. I'm currently exploring opportunities that allow me to further develop in this space, collaborate with driven teams, and contribute meaningfully to purpose-led brands.

Experience

1 yr 5 mos

Total Experience

9 mos

Average Tenure

11 mos

Current Experience

Ashoka university

Teaching Assistant: Statistics and Research Methods-I

Jan 2026 – Present · 5 mos

Ashoka business club

2 roles

Director- Marketing Vertical

Jul 2025 – Present · 11 mos

Core Member- Marketing Vertical

Jan 2025 – Present · 1 yr 5 mos

Entrepreneurship weekender | shatranj

Deputy HOD of Marketing

Jun 2025 – Nov 2025 · 5 mos

Gostops

Marketing Intern

Jun 2025 – Jul 2025 · 1 mo · Delhi, India · On-site

Reviewed and analyzed consumer interview recordings of travelers who preferred goSTOPS, extracting detailed insights into their motivations, preferences, and perceptions of the brand.
Organized and structured the qualitative data into Google Sheets, creating clear frameworks that highlighted recurring themes among preferers of the brand as well as competitor brands.
Identified brand strengths and key gaps for goSTOPS through systematic data categorisation

Data OrganizationConsumer Behavior AnalysisMarket Research

Ashoka entrepreneurship club

Core Member- Marketing Vertical

Feb 2025 – Sep 2025 · 7 mos · On-site

Moolchand medcity

Intern

Jun 2024 – Jul 2024 · 1 mo · Delhi, India · On-site

Learnt about case histories, taking psychological assessments and conducting the Mental Status Examination
Applied theoretical knowledge to come up with diagnosis of various case studies, intervention strategies, and facilitation of psycho-education for various psychological disorders.

Unique psychological services

Intern

Jun 2022 – Jun 2022 · 0 mo · Delhi, India · On-site

Learnt about diverse psychological disorders amongst children & adults and how to make a case history & MSE (Mental State Examination).
Discussed cases with mentors of varied client types to understand diagnosis.
Field Visit - Visited an old age home to engage with elders with special needs, to learn about psychological ailments among elderly.

Fortis healthcare

Intern

May 2022 – May 2022 · 0 mo · Delhi, India · Remote

Introduced to diverse fields of psychology and various career options
Attended sessions on how to address and talk to patients to learn the etiquettes of a psychologist.
Completed a guided tour of a mental health facility and understood the purpose of each amenity provided there.

Mom's belief

Intern

Jun 2021 – Jun 2021 · 0 mo · Gurugram, Haryana, India · Remote

Worked with a child psychologist and learnt about different forms of psychological treatments such as clinical, developmental, counselling etc.
Created worksheets and exercises for children under therapy in order to improve critical thinking