Feb 2024 – Jan 2025 · 11 mos · New York City Metropolitan Area · On-site

• Who would have thought that a random Slack chat and a meetup would turn into a job that would define my career? ☕
• → That's exactly what happened with Novo when Corinne Bartow decided to reach out
• → TALK ABOUT THE POWER OF NETWORKING!
• In a nutshell, I helped build our program from scratch. Literally, My typical day?
• → 1-2 hrs hunting (potential partners)
• → 1-2 hrs on partner calls
• → 3-4 hrs of deep work (getting sh*t done)
• → 1-2 hrs for stuff (team + security trainings, iykyk)
• Anywho, I worked across 4 main areas
• ✓ Accounting
• ✓ Financial services
• ✓ Vertical SaaS
• ✓ Payments
• This is where I REALLY got to understand what makes partnerships tick for small businesses
• Some wins I'm super proud of
• → Boosted partner engagement by 65% in just 3 months (not too shabby!)
• → Brought in 10+ new partners and managed 4 top API partnerships that crushed it with 154% quarterly performance
• Of course, it wasn't all sunshine and rainbows...
• → I had a partner that was literally on the finish line and then the whole thing fell apart because product wasn't on board
• → Another time, I was super passionate about a use case in the lending vertical that I just knew would work - but when we ran the tests, the numbers showed the LTV of those customers was too low. That stung.
• These tough moments taught me that your gut can point you in a direction, but at the end of the day, numbers and hips don't lie!
• This was a 5-day in-person role & tbh, our wednesday team lunches were the best. Also some of the most chill teammates I’ve ever had!
• Here’s what I learned
• → Spotting partnership opportunities in the customer journey
• → Thinking strategically about partnerships
• → Creating ecosystem market maps
• → Getting buy-in for new ideas
• This role really shaped me.
• I went from knowing a thing or two about partnerships to building a whole program from the ground up
• → So, If you want to chat about SMB, fintech, lending, payment partnerships, I'm game!!
• HMU

Sep 2023 – Jan 2024 · 4 mos · New York City Metropolitan Area · Hybrid

• ↳ Nurtured relationship with CEOs & startup founders to bring in net new logos and partners
• ↳ Developed content and guides to help founders succeed. A/B tested outreach scripts, created email sequences using customer.io, and multi touch plans for efficient sales and partner outreach. Identified top channels for outbound & inbound lead generation
• ↳ Drove demand by hosting and participating in events and conferences targeting startup founders and CEOs, managing the full partner lifecycle from onboarding to ongoing relationship management

Jul 2023 – Sep 2023 · 2 mos · New York City Metropolitan Area · Remote

• ↳ Market Strategy - Conducted market research to understand customer, industry & competitor landscape to ensure Zugit stays aligned with the customers objectives, pains, needs & data tools
• ↳ Executed systematic outreach via email & LinkedIn to attract partners and build a pipeline of prospects
• ↳ Scheduled, documented & ran partner/customer calls, explaining the benefits & details of our solution
• ↳ Customer Support Activities - Created, maintained & updated partner enablement materials like email templates, pitch decks, FAQs etc
• ↳ Business Development Activities - Acquired key prospect data from the initial conversation via web and other sources to ensure clean and accurate data is entered and maintained
• ↳ Marketing Activities - Developed a content strategy focusing on thought leadership, industry insights & updates

May 2022 – Mar 2023 · 10 mos · New York City Metropolitan Area · Hybrid

• ↳ Improved partner onboarding process for 309+ ISV partners by streamlining lead registration, sandbox licensing, MQL & MDF management etc.
• ↳ Enabled cross-functional teams with global GTM assets and ensured partner readiness by driving product adoption and creating go-to-market assets.
• ↳ Developed joint value propositions to support co-sell & GTM motions with partners.
• ↳ Worked with Solution and Technical Architects, Developers, Analysts, and Project Managers to define requirements and deliver functionality.
• ↳ Collaborated with multidisciplinary teams to drive innovative technology partnerships.
• ↳ Planned and executed more than 60+ enablements. Activated internal & external teams of assigned partners to build one to many relationships with CSM, AE and sales leaders to generate joint pipelines using account mapping tools like crossbeam/Reveal.

Sep 2020 – Jul 2021 · 10 mos · Mumbai, Maharashtra, India · Hybrid

• ↳ Developed & scaled sales plans. 17% YoY by prospecting & onboarding clients to kickoff the Chtrbox exclusives program.
• ↳ Rebranded Talent Partnerships, and launched Chtrbox exclusives program from the group up.
• ↳ Identified and optimized existing processes, project scope and performance to increase conversions.
• ↳ Strategized, coordinated & executed national campaigns for brands spread across various categories, to name a few, Budweiser, Loreal, Carlsberg, Veet, New Balance, Adidas & more.
• ↳ Accelerated gross sales by expanding Chtrbox’s footprint and solution adoption by 2.3X primarily through orchestrating GTM motions & effective account management.
• ↳ Managed external-facing partner logistics coordination, communication and planning

Mar 2019 – May 2020 · 1 yr 2 mos · Mumbai, Maharashtra, India · On-site

• ↳ Developed creative intellectual properties for branding between cross-category brands. Some key projects, Jonnie Walker X Porsche, Mad Cocktail, The Indian Luxury expo by Glenfiddich
• ↳ Controlled 4 concurrent Experiential Marketing On-ground projects with full accountability for all project planning, technical specifications, budgeting, forecasting, timelines, and delivery
• ↳ Managed plans, forecasts, and resource allocation to align with priorities for business performance and marketing return on investments
• ↳ Established Ecommerce (www.theearthlove.com ), Along with a team of 5 people. Planned and implemented 3 On ground IPs for pan India launch. Earth love is now India's leading platform for sustainable products
• ↳ Managed and developed key client partnerships with brands BMW, Volvo, Pernod Ricard, Cigar connexion, ABIL, Lodha, Saffron art gallery & more
• ↳ Spearheaded Stimulus, India’s first and largest webinar with a focus on Luxury & leadership

Jun 2018 – Dec 2018 · 6 mos · Mumbai, Maharashtra, India · On-site

• ↳ Successfully converted an internship into a full-time job!
• ↳ Responsible for Marketing, Branding & Promotions alongside a super supportive team for Beauty Guide By Myglamm. Completely involved in creating and implementing growth strategies with a customer-centric approach
• ↳ Created internal and external communications for various stakeholders
• ↳ Strategized BTL Activities for brands like Spa La vie by L'Occitane, Rossano ferreti & Warren tricomi
• ↳ Member of the core team in setting up "Beauty Guide my Myglamm", an initiative my Myglamm make up to make a multi-level marketing ecosystem for women to earn a living by doing what they love
• ↳ Planned and executed a 10 city launch with a grand launch in Mumbai. Strategized and executed the social media for the same

Dec 2017 – Feb 2018 · 2 mos · Mumbai Metropolitan Region · On-site

• ↳ Gained an understanding of how a store manager leads teams in the planning, implementation and execution of merchandising and operating initiatives
• ↳ Pulled memos for clients in the showroom & maintained a high level of customer satisfaction
• ↳ Managed inventory for all lines | Inventory tracking and control, back stock management
• ↳ Supported in all visual merchandising including displays and promotion
• ↳ Exceeded sales goals, Awarded “Highest Revenue generating Trainee”
• ↳ Assisted with in-store PR and organizing HNI closed door events

May 2017 – Jul 2017 · 2 mos · Mumbai, Maharashtra, India · On-site

• ↳ Responsible for Assistance in Marketing, Branding & Promotions of all various verticals
• ↳ Drafting presentations and various communication materials
• ↳ Co-Managed BTL activations & client partnerships
• ↳ Provided day-to-day strategy and execution support to executive leaders. Helped with the annual and quarterly planning process, including creation and execution of cross-functional strategies
• ↳ Assisted in complex business integrations across a variety of client apps
• ↳ Assisted in strategies for campaign development and optimization
• ↳ Managed creating and tracking marketing engagements with clients, including push, email, and in-app advertising campaigns

Nov 2015 – Dec 2015 · 1 mo · Mumbai Metropolitan Region

Apr 2014 – Sep 2014 · 5 mos · Mumbai Metropolitan Region · On-site

Apr 2014 – Jun 2014 · 2 mos · Mumbai Metropolitan Region