Akanksha Patkar

Digital Marketing Specialist

Mumbai, Maharashtra, India3 yrs 6 mos experience

Most Likely To Switch

Key Highlights

Expert in growth marketing and user engagement strategies.
Proficient in using analytics tools like CleverTap and Google DFP.
Strong background in campaign performance analysis and optimization.

Stackforce AI infers this person is a Growth Marketing Specialist in the Entertainment industry.

Contact

Skills

Core Skills

Growth MarketingCampaign ManagementPerformance Marketing

Other Skills

Analytical SkillsAudience SegmentationCMSCampaign performance analysisCampaignsCleverTapCommunicationContent DiscoveryContent segmentationCreative StrategyCustomer life cycle managementData AnalysisEnglishGo-to-Market StrategyGoogle Ads

About

Planning and creation of push campaigns.Making Customer life cycle management and retention strategies.Re-activating dormant users.To increase overall app engagement through push,app inbox and in-app campaigns.Making Content segmentation to target the relevant users and improve campaigns CTR.Analysing performance of the campaign and optimising the same.Making journeys on subscription renewal pattern for SVOD users Expert in using tools like Clevertap,Google DFP,CMS

Experience

3 yrs 6 mos

Total Experience

1 yr 9 mos

Average Tenure

2 yrs

Current Experience

Jiohotstar

2 roles

Content Discovery

Feb 2025 – Present · 1 yr 4 mos

Executive Publishing

May 2024 – Jan 2025 · 8 mos

Mx player

2 roles

Executive growth marketing

May 2023 – May 2024 · 1 yr

Planning and creation of push campaigns.Making Customer life cycle management and retention strategies.Re-activating dormant users.To increase overall app engagement through push,app inbox and in-app campaigns.Making Content segmentation to target the relevant users and improve campaigns CTR.Analysing performance of the campaign and optimising the same.Making journeys on subscription renewal pattern for SVOD users.
Expert in using tools like Clevertap,Google DFP,CMS

Push campaignsCustomer life cycle managementRetention strategiesContent segmentationCampaign performance analysisCleverTap+4

Performance Marketing and Programming

Oct 2022 – Apr 2023 · 6 mos

Worked at the international business department at Mx player as a performance marketing,programming and growth executive.I have learned push notifications, growth, growth hacking, internal marketing, programming nudges.I have hands on experience on CLEVERTAP and google Ad manger and CMS

Performance marketingProgrammingGrowth hackingCleverTapGoogle AdsCMS+2