Jul 2023 – Aug 2024 · 1 yr 1 mo · India · On-site

• Led 3 experience-led studies identifying 15+ key action items for strategic product development across Mac, Windows, and ChromeOS.
• Designed and implemented quantitative measurement frameworks using NPS, SUS, and CSAT for continuous product evaluation.
• Co-led research workshops with 20+ international re-sellers, uncovering 7 strategic sales enablement themes.
• Led generative & summative studies after conducting research planning and alignment workshops with product managers and designers, and prioritised research areas with directors of product management & design.
• Mentored 22 designers and 8 product managers in research methodologies.
• Set research processes and research protocols for democratising ethical research.

Mar 2023 – Jul 2023 · 4 mos · Mumbai, Maharashtra, India · Remote

Aug 2022 – Apr 2023 · 8 mos · Mumbai, Maharashtra, India · Remote

• Planning and leading foundational and concept evaluation studies for company-wide critical mission
• Collaborating with cross-craft teams, to triangulate learnings and to socialize well multi-evidenced findings
• Conducting 'HMW workshops' to vocalize learnings and way forward from the study & other knowledge-sharing workshops

Aug 2021 – Jul 2022 · 11 mos · Pune, Maharashtra, India

• Leading end-to-end management and execution of projects for Google's
• esteemed products. Responsible for absorbing research briefs to submission
• of committed deliverables
• Aligning the team with the objectives of the study, to enable them with
• taking on-spot decisions for seamless execution of the project further, collaborating with the operations team, and overseeing the recruitment of
• participants to ensure their fitment with the requirements of the project
• Conducting diary studies and in-depth interviews for foundational studies, and usability studies after preparing discussion guides. Further, mentoring the
• team to moderate and execute sessions effectively
• Analysis and Synthesis of the collected data and reporting the insights to
• answer the questions of the research, further consulting clients with
• potential opportunities and the way forward basis their business objectives
• Coordinating with clients and facilitating iterative changes at every stage of
• the project, allowing the projects to be further tailored as per the needs of the
• clients
• Writing proposals and drafting research approaches that align with the
• requirements of clients
• Facilitating design thinking workshops

Feb 2021 – Aug 2021 · 6 mos · Mumbai, Maharashtra, India

• Wrote & fine-tuned proposals basis requirements for brands to help
• them with their business objectives
• Prepared recruitment questionnaire and coordinating with external
• stakeholders for the execution of the project
• Wrote discussion guides as per the research objectives of the brands
• Conducted WhatsApp panels, moderated depth interviews, focused
• group discussions, digital ethnographies & UI/UX evaluation
• Content analysis and report writing basis the information collected
• Presenting findings & consulting clients with way forward & suggestions
• Categories worked – Banking, NBFC, Media & entertainment, Food
• aggregator application, Sports, FMCG, Social media, Telecom, Auto
• ancillary
• Few brands worked with – ICICI Bank, ICICI Prudential, Aegon Life Insurance,
• Swiggy, Aditya Birla Capital, Rajasthan Royals, Cavinkare, Vi, Castrol,
• Instagram, ABP news, Dream 11

Feb 2020 – Feb 2021 · 1 yr · Mumbai, Maharashtra, India

May 2019 – Nov 2019 · 6 mos · Chennai & Bangalore

• Delivered reports basis on-field interactions, with the intention of enhancing
• customer experience across processes (ordering & delivery), products, and
• servicescape
• Ensured that the retail operation adheres to all policies and procedures relating to profit maximization, achieving sales target, responsible for visual merchandising & managing customer escalations
• Ensured a positive customer satisfaction index of 93+ by providing excellent customer service to our customers
• Achieved 97% of store sales target with the help of dedicated team efforts, actively working on the internal CRM software for closure of leads and efficient sales planning
• Completed recruitment, onboarding and training activities of 8 new employees
• Undertook B2B activities and worked on B2B proposals for the Modular Business

May 2018 – Jun 2018 · 1 mo · Mumbai Area, India

• Business Development Executive and Client servicing for Jio Studios, a SBU of Reliance Jio
• Assisted in analyzing industry trends & mapping business opportunities to identify prospective clients
• Conducted secondary research to have a thorough understanding of the market, services the company can provide & accordingly structure sales pitches
• Collaborated with design & sales teams to prepare detailed proposals for existing & new accounts to generate revenue
• Assisted senior management in implementation of marketing strategies

Mar 2018 – Jun 2018 · 3 mos · Mumbai, Maharashtra, India

• Responsible for creating brand awareness and online reputation of the brand by working with cross-functional teams
• Responsible for creation of engaging content in the form of blog posts, & social media messages
• Successfully designed a lead generation process to drive revenue growth
• Successfully increased the company's social media presence on existing social media platforms

Jun 2017 – May 2019 · 1 yr 11 mos

Jun 2013 – Apr 2016 · 2 yrs 10 mos