Jun 2013 – Present · 12 yrs 11 mos · Mumbai, Maharashtra, India

• Spearheading the retail foray – Identified an opportunity to retail camphor for puja & homecare needs based and led its implementation by initiating brands Mangalam and CamPure from scratch
• Conducted thorough technical and commercial audit enabling management to finalize and commission machinery to convert camphor powder to packaged camphor tablets; total CAPEX ~ Rs 5 Cr
• Set up and streamlined the raw material procurement process and transferred it over to the existing purchase team
• Spearheaded the sales and distribution arm by recruiting and steering a team of ~60 salesmen across 3 zones. In one year, we scaled our presence to cover 10,000 outlets per week by appointing 150+ distributors
• Conceptualized and executed all marketing initiatives, including package design, point of sales material, dealer boards, trade fair participation, advertisement on religious TV channel and newspaper flier insertion
• Drive Operational Efficiencies – Examined existing practices to improve bottom line
• Benchmarked yields of MOL to that of its competitors through financial statements, local filings, discussions with suppliers and interviews; subsequently motivated production team to match performance
• Reduced daily labor requirement in plant from 80 to 65 people by automating packing processes and identifying and linking manual activities to the online automated distributive control system.
• Streamline HR and Core Work Processes – Evolving from people-dependent to process-centric organization
• Created specific job description for Mumbai team employees (40 people), clarifying expectations and eliminating overlapping responsibilities to improve work efficiency
• Modified organizational structure to reduce number of employees directly reporting to the Chairman
• Developed intranet based tracking and follow-up system to eliminate accumulation of accounting entries and reduced errors in accounting procedure by introducing concept of critical checkpoints

Dec 2011 – Apr 2013 · 1 yr 4 mos · Mumbai, Maharashtra, India

• Evaluated the opportunity in India for an Agri Implements MNC by analyzing farmer key purchase criteria, competition trends and pricing dynamics; recommended against the investment
• Defined the domestic opportunity in “imported medical diagnostic equipment” for a leading Indian distribution company by conducting in-depth primary research with doctors, hospitals and competitors
• Conducted primary research with more than 50 pathology labs and 50 doctors across three cities to benchmark an Indian Pathology Lab’s performance on key parameters against that of its competitors. Presented findings to the client in order to formulate a strategy to increase revenue by ~25 Mn USD
• Chosen to conduct three seminars for the associates entitled “Enhance your primary research skills”

Apr 2009 – May 2009 · 1 mo · Mumbai

• Attended “Analyst Meets” for banking sector companies and prepared detailed reports for internal use
• Assisted the Investment Banking Division during client meetings pertaining to mergers and acquisitions
• Researched and compiled a formal report on future performance of several tracked companies

Apr 2008 – May 2008 · 1 mo · Mumbai, Maharashtra, India

• Strategized with core functional teams on ways to promote the new fund offer
• Liaised with High Net worth Individual Clients to sell policies
• Contributed to the sales of the company to the extent of Rs. 3 Lakhs