Akshay Sharda

Business Development Executive

Mumbai, Maharashtra, India10 yrs 6 mos experience

Highly Stable

Key Highlights

Expert in growth marketing with over four years of experience.
Managed a ₹300 Cr annual budget for performance campaigns.
Proven track record in user acquisition and retention strategies.

Stackforce AI infers this person is a Growth Marketing Expert in the B2C MarTech industry.

Contact

Skills

Core Skills

Growth MarketingPerformance MarketingMarketing StrategyMarketing ManagementMarketing AutomationData Analytics

Other Skills

Growth StrategiesData-driven MarketingDigital MarketingMarketingCustomer RetentionBusiness AnalysisLead GenerationTeam LeadershipMarketing Campaign ManagementCustomer EngagementDemand GenerationCustomer InsightPaid Social MediaSocial Media Best PracticesFacebook Ads

About

As Associate Director at Hike, I focus on driving user acquisition, retention, and revenue growth for Rush, leveraging expertise in growth marketing. My work emphasizes optimizing return on ad spend (ROAS), lifecycle marketing, and experimentation, while collaborating across teams to enhance user lifetime value (LTV) and deliver sustainable business outcomes in the real-money gaming sector. With over four years of experience in growth marketing, including a ₹300 Cr annual budget at Games24x7, I have contributed to scaling performance campaigns across key digital channels. My goal is to align marketing strategies with business objectives, ensuring measurable and lasting impact.

Experience

10 yrs 6 mos

Total Experience

2 yrs 6 mos

Average Tenure

8 mos

Current Experience

Freelance

Growth Consultant

Sep 2025 – Present · 8 mos · Remote

Working with digital-first brands across Micro-Drama, E-commerce, and B2B to build scalable growth systems and profit-focused marketing strategies. Helping brands with -
Performance Marketing: Meta, Google, DSP's, App campaigns, funnel optimization
Growth Strategy: CAC reduction, LTV modelling, Acquisition + Retention planning
Creative Strategy: Testing frameworks, storytelling creatives, high-ROAS ad structures
Analytics: Cohort analysis, attribution, revenue forecasting, event optimization
Consulting: End-to-end growth advisory for startups & scaling brands
Brand + Performance Alignment: Structuring campaigns that drive measurable impact

Growth StrategiesData-driven MarketingDigital MarketingPerformance MarketingGrowth Marketing

Hike

Associate Director

Jun 2025 – Oct 2025 · 4 mos · Remote

Leading growth marketing at Hike for Rush, focusing on drive user acquisition, revenue growth, and retention. Scaling performance across channels with a focus on ROAS, lifecycle marketing, and experimentation. Collaborating cross-functionally to optimize funnels, improve user LTV, and deliver sustainable business impact in real-money gaming.

MarketingMarketing StrategyDigital MarketingGrowth MarketingCustomer RetentionBusiness Analysis+1

Games24x7

2 roles

Senior Marketing Manager

Promoted

Apr 2022 – Jul 2025 · 3 yrs 3 mos

Spearheaded a ₹300 Cr (~$36M) annual growth marketing budget, scaling performance campaigns across digital channels and driving measurable business impact.

Team LeadershipData AnalyticsMarketing Campaign ManagementCustomer EngagementGrowth StrategiesDemand Generation+47

Marketing Manager

Jun 2020 – Apr 2022 · 1 yr 10 mos

Games24x7 is one of India’s leading gaming companies with an exciting full-stack games portfolio across Real Money Games, Fantasy Cricket League and Ultimate Games enabling cash, community and creativity for their gaming community. Fuelled by early-stage funding from Tiger Global and marquee US-based Investment entities in 2019, Games24x7 continues to invest aggressively in its India centric mobile games while also diversifying by investing in international gaming and other tech opportunities as it seeks to become a 21st-century scientific gaming company – built out of India for the world. Know more about us at https://www.games24x7.com.

Team LeadershipData AnalyticsMarketing Campaign ManagementCustomer EngagementGrowth StrategiesDemand Generation+46

Easemytrip.com

3 roles

Head Of Digital

Promoted

Aug 2018 – Jun 2020 · 1 yr 10 mos

Core Team Member of EaseMyTrip, directly responsible for New User Acquisitions, Revenue Targets & Brand
Planning, conceptualization and strategizing all brand campaigns and brand promotions.

Team LeadershipData AnalyticsMarketing Campaign ManagementCustomer EngagementGrowth StrategiesDemand Generation+46

Digital Marketing Manager

Dec 2017 – Jul 2018 · 7 mos

As my role is -
Managing marketing activities includes Atl and Btl activities.
Monitoring campaign performance,sources and quality of traffic.
Managing and monitoring Adwords campaigns.
Planning and execution of digital campaigns for better customer engagement and retention.
Strategic alliances with corporate brands for marketing activities.
Sponsoring fests and events.
Identifying and driving growth opportunities for generating maximum revenue from Affiliate business.
Working closely with different teams; technology, design, analytics and business, on a regular basis, to keep updated on the developments on the website.
Monitor paid activities, analyze performance, identify areas of improvement and plan ways to increase traffic.
Handling Marketing Automation tools for managing customer retention and engagement activities.
Analysing the current market trends and planning brand strategies accordingly.

Data AnalyticsMarketing AutomationAdvertising OperationsGoogle AdsA/B TestingCampaign Execution+1

Senior Executive - Digital Marketing

Dec 2016 – Dec 2017 · 1 yr

As my role is -
Handling marketing activities includes Atl and Btl activities.
Monitoring campaign performance,sources and quality of traffic.
Managing and monitoring Adwords campaigns.
Planning and execution of digital campaigns for better customer engagement and retention.
Strategic alliances with corporate brands for marketing activities.
Sponsoring fests and events.
Identifying and driving growth opportunities for generating maximum revenue from Affiliate business.
Working closely with different teams; technology, design, analytics and business, on a regular basis, to keep updated on the developments on the website.
Monitor paid activities, analyze performance, identify areas of improvement and plan ways to increase traffic.

Netcore solutions pvt. ltd.

Executive - Enterprise Sales

Jul 2015 – Sep 2016 · 1 yr 2 mos · New Delhi

As an Executive, my role is to :
Strategic Account Management and client mapping.
New Business Development and Build relationships with new clients.
Marketing Automation Platforms for Customer Engagement and Retention.
Develop and improve business strategies to maximise revenue.
Maintain profitable relationship with existing and potential customers.
Evaluate current business processes and recommend improvements.
Customer Acquisition - Affiliate Marketing (Display, Emails, Mobility Solutions)

Bikanervala foods pvt. ltd.

Marketing Intern

May 2014 – Aug 2014 · 3 mos · Greater Delhi Area

I have worked as Marketing Intern in Bikanervala Food Pvt Ltd .I have worked with Marketing Research Team on Product Promotion & Packaging Layout Development.
I have learnt a lot about Customer Engagement and Customer Interaction.
Roles -
1) To take Customer Feedback for upcoming products (includes product sensory activity, comparative study between products).
2) To do Primary Research of Products of Bikano.
3) Done Comparative Analysis.