Dec 2024 – Mar 2025 · 3 mos · Remote

• First PMM hire at SuperAGI, a cutting-edge full-stack AI agentic platform designed to automate core business functions such as sales, marketing, and support. In this role, I spearhead the development of foundational product messaging and marketing strategies.

Mar 2024 – Nov 2024 · 8 mos

Apr 2023 – Feb 2024 · 10 mos

• As a Product Marketing Manager of Kissflow Low-Code Platform, I develop and execute comprehensive go-to-market plans.
• > Design effective marketing strategies and collaterals for events across all regions.
• > Build a strong partner enablement program with the required materials and assets.
• > Work closely with cross-functional teams, including product management, sales, and marketing, to understand the feature launches, customer journey, and device positioning accordingly.
• > Develop launch assets such as marketing/sales enablement materials, product collateral, presentations, and customer-facing content.
• > Collaborate with the marketing team to develop effective digital marketing campaigns, including email marketing, social media, and content marketing.
• > Stay up-to-date with industry trends, market dynamics, and competitive landscape.
• > Use market insights to shape product positioning and inform marketing strategies.

Aug 2022 – Mar 2023 · 7 mos

• > Spearheading product and content marketing for Workflow (Kissflow’s flagship product)
• > Collaborating with SEO, outreach, product, design, and other departments within Kissflow to produce articles, product blogs, hybrid blogs, and feature landing pages that align with the Kissflow messaging and positioning
• > Coordinating, proofreading, and managing a group of freelancers from start to end for SEO and outreach write-ups
• > Creating high-quality feature landing page content, infographics, and eBooks for Kissflow use cases, resulting in MQL generation
• > Ensuring that all enablement assets put out is consistent in terms of quality, style, and voice and that they communicate Kissflow's messaging properly
• > Measuring the effectiveness of content to improve its impact on sales and revenue generation

Apr 2021 – Jul 2022 · 1 yr 3 mos

• As a Content Marketer of Kissflow’s flagship product (Kissflow Workflow), I'm responsible for creating and executing content strategies to help my squad achieve its goal.
• I'm in charge of creating an end-to-end strategy and curating content for the following:
• Create e-books/guides that would interest our target audience.
• Coordinate with freelance writers for guest blogs and articles
• Work closely with the outreach team for link-building articles and blogs
• Coordinate with the paid marketing team for various campaign ideas and promotional content
• Plan and execute email nurturing for the outbound team
• Create compelling product slide decks for the sales team
• Assisting others on the squad by providing written content such as-
• > 800+ word SEO friendly articles
• > Landing pages to promote our product
• > Social media content
• > Email content
• > Hybrid blogs
• > Product brochures
• > Ad copies
• > Banner content

Sep 2018 – Mar 2021 · 2 yrs 6 mos · Chennai Area, India

• Understanding the customer needs and preparing various content and training presentations based on the same.
• Analyzing the product features and preparing aesthetically appealing PPTs that address the pain points of customers in their IT infrastructure.
• To create visually appealing and innovative headlines and body copy content that contains business needs and the ultimate solution delivered by eG Enterprise
• Preparing documents with relatable scenarios that enable customers to easily understand the eG solution capabilities
• Act as the link between the technical team and marketing team, collect details from them, and produce authentic white papers that depict the importance of product features and how eG can help to boost customers’ IT performance
• Researching markets and industries to compare and create content that is unique and original

May 2017 – Aug 2018 · 1 yr 3 mos · Coimbatore, Tamil Nadu, India

• My responsibility as an Inside Account Manager includes:
• Handling sales for a suite of products in Microsoft, VMware, Citrix, Oracle, Commvault, Adobe, Symantec, Sophos, McAfee and more
• Analyzing customer’s IT infrastructure & Understanding their business challenges
• Instrumental in bringing in new enterprise accounts
• Establishing healthy business relations with customers & external associates (vendors) for securing repeated business & long-term customer loyalty
• Execute marketing activities such as call outs, campaigns, etc.
• Providing consultation to overcome their pain points & help them attaining ROI
• Helping the customers in achieving their IT Infrastructure’s TCO
• Ensuring customer satisfaction post to the business transaction
• Recommending the right products as per the requirement of the customers which will benefit them in the long run.
• Ensuring the company presence and reputation is maximized with the customers.

May 2016 – Jun 2016 · 1 mo · Chennai Area, India

• Undergone Summer internship at Grand By GRT Hotels & Resorts under HR & Marketing departments- studied the HR policies, grievance handling, employee interaction and involvement, performance appraisal along with the various marketing campaigns conducted by the hotel.
• Prepared a detailed report on the Occupancy rate of the Hotel and their statistics- various marketing methods through which the Occupancy gap can be eliminated.