Jul 2024 – Feb 2026 · 1 yr 7 mos · Noida · Remote

• Worked as a Senior Data Analyst supporting Sales, Finance, HR, and Data Governance analytics, owning end-to-end BI reporting, dashboarding, and automation using SQL, Snowflake, Tableau, Power BI, and Excel to deliver actionable insights to leadership and cross-functional stakeholders.
• Designed and developed interactive Tableau and Power BI dashboards for KPI reporting, MIS, pipeline analysis, training utilization, and data quality monitoring, enabling senior management to track performance trends and drive data-driven decisions.
• Built advanced SQL and Snowflake SQL queries and reusable views to extract, transform, and validate data from multiple enterprise systems, improving data accuracy, consistency, and audit readiness while reducing manual reporting effort. Applied Advanced SQL techniques including joins, subqueries, window functions, CTEs, and conditional logic, and optimized queries to enhance performance and reporting efficiency.
• Led data governance and data quality initiatives by implementing validation rules, reconciliation checks, audit controls, and SLA-based issue resolution. Performed ETL-level analysis to identify data gaps, mismatches, and latency issues impacting dashboards and downstream analytics.
• Conducted ad-hoc analysis and root cause analysis on large datasets to investigate anomalies and support business queries. Created and maintained MIS reports, executive summaries, and KPI scorecards for monthly, quarterly, and ad-hoc reporting with strict SLA adherence.
• Worked closely with Sales Ops, Finance, HR, Operations, and Data Engineering teams on requirement gathering, metric alignment, stakeholder reporting, UAT support, issue triaging, and post-deployment validation in an Agile environment. Delivered self-service dashboards to reduce dependency on manual reporting and improve stakeholder autonomy, while ensuring strong documentation, data accuracy, and reporting governance.

Mar 2023 – Feb 2024 · 11 mos · Gurugram, Haryana, India · Hybrid

• Worked as a Data Analyst supporting APAC Finance analytics and reporting for a global medical devices organization. Delivered accurate, timely, and audit-ready financial reports using Excel, VBA, SQL, and Tableau for regional leadership and finance stakeholders.
• Developed and automated APAC finance scorecards, MIS reports, and KPI dashboards, improving reporting accuracy, turnaround time, and reducing manual effort. Supported monthly, quarterly, and leadership reporting cycles with strict timelines and SLA adherence.
• Performed data validation, reconciliation, and variance analysis across spend, budget, and actual datasets to identify discrepancies and ensure data consistency. Actively supported audit readiness by maintaining data accuracy, completeness, traceability, and compliance with finance reporting controls.
• Built Tableau dashboards to visualize spend trends, regional performance, cost drivers, and variance metrics, enabling finance leaders to identify risks, optimization opportunities, and performance gaps across APAC markets.
• Led data cleaning and standardization initiatives, correcting misallocated spend categories, incorrect country mappings, and inconsistent hierarchies across multiple source files and systems. Handled large Excel-based datasets spanning multiple APAC regions and cost centers, ensuring accurate aggregation and roll-ups.
• Utilized Advanced Excel and VBA automation (macros, pivot tables, formulas) to streamline repetitive reporting tasks and improve operational efficiency. Supported financial performance analysis, management reporting, and business reviews by tracking APAC-level metrics and highlighting cost variances and trends.
• Worked closely with Finance, Accounting, and regional stakeholders on requirement gathering, ad-hoc analysis, and stakeholder reporting. Maintained detailed documentation of reports, metrics, and reporting logic, ensuring continuity, knowledge transfer, and reporting governance in a contract-based environment.

Mar 2021 – Feb 2023 · 1 yr 11 mos · Noida, Uttar Pradesh, India · Remote

• Worked as a Media Analyst supporting digital marketing and media performance analytics for global clients across paid media platforms including Facebook, Pinterest, and other digital channels. Delivered accurate and timely reporting while ensuring data accuracy, consistency, and reliability.
• Performed quality assurance (QA) and validation on digital advertising metrics such as spend, impressions, clicks, conversions, ROI, ROAS, and revenue to support accurate reporting and billing. Identified data discrepancies and collaborated with internal teams to resolve issues and improve data trust.
• Developed and maintained Google Data Studio dashboards to track marketing KPIs, campaign performance, budget pacing, and conversion trends, enabling stakeholders to monitor performance and optimize media strategies. Supported weekly, monthly, and ad-hoc reporting cycles for multiple clients.
• Conducted campaign performance analysis, media spend analysis, pacing analysis, and budget tracking, flagging under-delivery and over-delivery scenarios to support optimization decisions. Provided ad-hoc and deep-dive analysis to identify ROI drivers, high-performing creatives, audiences, and channels.
• Standardized reporting templates and dashboards to improve efficiency and turnaround time. Prepared client-ready summaries and presentations, translating complex data into actionable insights. Supported data extraction, reconciliation, audits, and billing validations, and collaborated closely with media planners, account managers, and analytics teams in a fast-paced agency environment.