Amarnath Balu Rajan — Product Marketing Manager
Marketer with 8+ years in B2B SaaS. Focussed on strategic positioning and go-to-market planning that drive revenue growth and user retention. Launched and scaled multiple products across APAC, EMEA and North America. Currently lead Solutions Marketing for SEAPAC at AppsFlyer, owning regional launches, adoption programs, sales enablement and customer education. Drive pipeline growth, upsells and renewals for privacy-first measurement, deep linking and AI-powered marketing analytics. Harness AI workflow automations to multiply marketing efficiency and effectiveness. Previously led product marketing at Azira and Honeywell Forge - mainly focussed on accelerating product market fit and driving sales enablement.
Stackforce AI infers this person is a seasoned marketer in the B2B SaaS industry with a focus on product marketing and strategy.
Location: Bangkok City, Thailand
Experience: 16 yrs 10 mos
Skills
- Product Marketing
- Go-to-market Strategy
Career Highlights
- Over 8 years of experience in B2B SaaS marketing.
- Expert in strategic positioning and go-to-market planning.
- Proven track record in launching and scaling products globally.
Work Experience
AppsFlyer
Senior Product Marketing Manager (3 yrs 10 mos)
Near
Senior Product Marketing Manager (1 yr 7 mos)
Honeywell
Sr Product Marketing Specialist (3 yrs 5 mos)
Senior Product Design Engineer (8 yrs)
Education
Master of Business Administration - MBA at Indian Institute of Management Bangalore
Bachelor of Engineering (B.E.) at Alagappa Chettiar College of Engineering & Technology (ACCET)
