Aug 2019 – Jul 2023 · 3 yrs 11 mos · New Delhi, Delhi, India

• Creating Content for Audio Distribution Platforms (i.e. Soundcloud, Apple Podcast, Castbox, & Spotify)
• Sending Weekly Emailers (with Newly published Podcast's) to Founders, Angel Investors, VCs & Industry-Level Experts in Indian Startup Ecosystem.

Aug 2018 – Nov 2019 · 1 yr 3 mos · New Delhi Area, India

• Increased Monthly Organic Traffic by 3.8x
• Increased Annual Organic Traffic by 83%

Oct 2017 – Jul 2018 · 9 mos · New Delhi Area, India

• Babygogo got aquired by SHEROES, and now is a part of the SHEROES community.
• In SHEROES, I've worked on
• On-Page SEO, which included optimizations as per - Relevant LSI, Internal linking, External Linking to Authoritative Sites/Sources, Meta Title & Description, Slug, Alt Text in Images, Proper Hierarchy of Sub-headings etc.
• SEO Data and Descriptive Report - This report included all the growth & targets achieved along with the work done during the period.
• (Weekly Report - Sent to Product & Growth Team along with Senior Level Management)
• (Monthy Report - Sent to Entire Team about the Growth & Progress of SEO Team)
• (Quarterly Report - Prepared to be presented before Investors during Quarterly Board Meetings)
• Ideation New Forms of Articles to serve the objectives of the company at best, few of them being -
• 1) SEO Keyword based Articles
• 2) Articles around Queries by Community Members
• 3) AMAs conducted within the Community converted as Articles to be used later by Community Members
• 4) Trending Articles based on Global News around Women (Fit for Social Traffic)
• Increasing Organic Traffic by Capitalising on Webmaster Search Queries of High Potential Articles
• Removing Old/Expired Content existing on the Website in the form of Jobs & Events.
• Removal of Low Performing Content/Less Potential Content
• Removal of Duplicate Content
• Technical SEO (Involved Personal Co-ordination with Tech Team on Every SEO Project)
• Setting up of proper Technical Hygiene Practices best suitable for a Website.
• Fixing Webmaster Errors comprising of 3xx, 4xx and 5xx Errors.
• Optimization of Page Speed - Implementation of Caching in Articles, Eliminating unnecessary items loading in the background, Using Low Size Images etc.
• Implementation of Vernacular Content - by proper usage of relevant Hreflang and Rel-Alternate processes.
• Implementation of AMP to capitalize on Google's increased focus on Mobile Traffic (Post July'18)

Jul 2017 – Sep 2017 · 2 mos · New Delhi Area, India

• Increased Monthly Organic Traffic by 4.5x
• I started as an Intern in this company. After 7 months, post completing my graduation. I was offered a full-time role.
• I've worked on
• On-Page SEO, which included optimizations as per - Relevant LSI, Internal linking, External Linking to Authoritative Sites/Sources, Meta Title & Description, Slug, Alt Text in Images, Proper Hierarchy of Sub-headings etc.
• Optimizing of Meta Description of Q&A section (UGC)
• SEO Data and Descriptive Report (Fortnightly) - This report included all the growth & targets achieved along with the work done during the period.
• Ideation of Content Ideas for Keywords and SEO articles.
• Increasing Organic Traffic by Capitalising on Webmaster Search Queries of High Potential Articles
• Implementation of Facebook Instant Articles, which helped the site reach 300k users in Two months post-launch.
• Building a Self-Sustainable Facebook Ads Model for Instant Articles which assisted in site's growth to 1 Million Users (in 5 months post-implementation at NO EXTRA COST TO COMPANY ON ADS.)

Jan 2017 – Jul 2017 · 6 mos · New Delhi Area, India

Jun 2016 – Jul 2016 · 1 mo · New Delhi Area, India