Jul 2019 – Nov 2020 · 1 yr 4 mos

Aug 2018 – Jun 2019 · 10 mos

Aug 2014 – Sep 2018 · 4 yrs 1 mo · Singapore

• Worked with the CEO, Investors, Board of Directors , Regional Directors & BUs globally to help the organization grow through Marketing Initiatives. The role entailed:
• Global Marketing budgets & forecasting– Corporate, Regional & Alliances /Partner Marketing budgets
• Created & led the Product Marketing function for the organization. Hired, mentored 5 PMMs & executed product GTMs for BUs in SEA, India, MEA & US
• Managed Media Relations , Partnerships with agencies, journos, publishers & media houses. Led the Industry /Research Analyst relationships- Organization now features in all Gartner global reports across product portfolio including Gartner MQ ( 3 years in a row)
• Digital Initiatives for the Organization, Clients & Partners:
• Managed SaaS dashboards to keep track of : CAC | LTV | Churn | Funnel Velocity | MQL-SAL-MIR | Segment Revenues | Cross- Up sell Revenue
• Owner for Digital Metrics : Lead Scores | Bounce rates | Engagement Metrics | Campaign performance metrics -Open rates, CTRs, conversions, CPL etc.
• Online advertising | Content Marketing | SEO-SMM | ORM |Google Adwords | SMO – Linkedin Ads & affiliate networks
• Strategic Partnerships: Initiated, set-up & successful partnership programs with Amazon Web, Oracle, Infor , Lazada, DTDC, PayTM, AskMe, etc.
• Alliance Marketing: Concept to commercial launch of the eCommerce Enablers – an alliance & partners program that helped recruit globally helping create new revenue streams.
• Investor presentations & metrics: Investor pitches-presentations, business cases & forecasts. Maintain & manage key metrics for quarterly review meetings
• Digital & Offline Events : Conceptualized, executed 11+ CXO Webinars | 24 events, roadshows & round tables across India, MEA, SEA & US.
• Official spokesperson for the organization & represent the organization at key note Speeches, Interviews, Panel discussions. Articles have featured in leading publications.

Jan 2011 – Jul 2014 · 3 yrs 6 mos · Noida

• Worked in-sync with the CEO & Business Heads to translate business objectives into Strategy & GTM plans handling Product Marketing portfolio for B2C: Consumer segments, B2B & B2B2C segments across India, MEA, SA.
• Key Achievements:
• Co-Launched HCL’s first Android X1, U1 & launched India’s first Educational Tablet-HCL MyEduTab , VAS & Apps
• Was awarded HCL- Aspire Performance Excellence Award for Achieving Marketing objectives , HCL Aspire Award (J-A-S 2013) & HCL -Aspire Applause for GTM Planning & Execution
• Created the eCommerce ecosystem for the managed portfolio.Developed Cataloging, Product Information, Dashboards, Customer Service & CRM functions. Managed the eCommerce outreach & campaigns with HCL Store, Flipkart, Groupon, Snapdeal etc.
• Created the Channel/Partner ecosystem for existing & new partners including channel policies, discounts & promotions.
• Planned & executed GTM activations for LFRs /Partner Stores at Big Bazaar, Mahindra Retail, Planet M, HCL Stores etc. Managed 30+ B2C Customer activations
• Launched division’s first product portal, TV ads , Radio Jingles . Website clocked 3.5L visitors within 1 month of launch.
• Over 87% growth in revenues from Digital Marketing activities with ROI of 14x . Over 75% of new customer acquisition was through Digital Marketing initiatives
• His responsibilities included:
• Ideating, Creating & Executing plans for New Product/Services development.
• Creating GTM plans- guide execution, create value proposition & develop market positioning strategy
• Agency recruitment & briefs, planning for ATL/BTL activities , coordination with advertising/media agencies for creative, media planning etc
• Managing the Digital Marketing initiatives: Website launches,Referral Programs, Lead Generation Campaigns, Online Marketing; ORM, Adwords, SEM & SMM campaigns, FB & other Social media campaigns
• Managing costs, bottom-line & margins – helping maintain product revenues & BU profitability

Dec 2009 – Apr 2011 · 1 yr 4 mos

• (Handling multiple roles within the organization including Management of two new verticals setup as a part of Management’s expansion strategy)
• As a Business Head- Work with the top management to set up 2 new verticals ( A Business Information & Research division, an Event Management Services division), corresponding portals, building strategies for commercializing the idea and product development.
• Heading the Marketing Team-Managing Marketing communications, collateral & various channels of corporate communication like Press releases, Linkedin Campaigns, Blogs, Twitter etc.
• Create content & creative for Corporate presentations, brochures, Emailers, Direct mailers , Online campaigns etc. Generated 80% of 1st year new business revenues (2.4 Cr.) through Online Marketing alone.
• Responsible for Event planning & execution, organizing tradeshows & advertising campaigns
• Credited with coming up with unique ideas like “Sales Triggers” & “Data-as-a-service” helping our solution offering gain competitive edge & unique value advantage over competition.
• Setting up the Operations, Business Research and Content Management team. Hiring, training and charting out processes/plans- operations, manpower, resource and productivity.
• Identifying opportunities/scope of partnerships and alliances. Developing, forging & managing relationships with vendors& partners, developing partnership contracts and scope of engagements/proposals.

Aug 2008 – Feb 2010 · 1 yr 6 mos

• Achievements-
• “Employee of the Month”- January 2009
• Helped improve team performance per SLAs by 70% in 6 months, 190% in 12 months
• Given additional responsibility to develop other Service Verticals such as FAO & Engg. Services
• Successfully initiated, developed and deployed several successful marketing campaigns targeted to CXOs specially the popular co-branded webinar series - “Deriving value after the storm” & various White Papers
• Job Profile –
• Marketing:
• Forging alliances & relationships with Industry Research Experts & analyst firms like TPI, Black Book of Outsourcing, AMR, Everest Research etc.
• Initiating, coordinating & executing Digital Marketing campaigns, events & webinars.
• Preparing marketing collateral, designing & executing advertising campaigns.
• Lead Generation & Management, devising branding strategies & collateral, developing & nurturing relationships with Clients, Research Analysts/Advisors.
• Managed company participation & showcase at Global events like Procurecon , Gitex etc.
• Developing new market initiatives, Develop Marketing strategies for Clients to include:
• Email blitzes, Annual Marketing drive letters, Ongoing Email and Telephone Communication.

Aug 2007 – Nov 2008 · 1 yr 3 mos · Gurgaon

• Responsible for managing Account growth & New business initiatives .
• Developing new market initiatives & execute GTMs for the region : Customer engagement events, Email blitzes, Annual Marketing drive letters, Ongoing Email and Telephone Communication.
• Business case/presentations to the clients, meeting top executives across industries and companies/functional areas.
• Organize seminars, webinars and CXO events establishing OneSource as a brand
• Prepare customer profiles and account management plans, competition tracking and formulating services strategies.
• Managing a team of CDRs, setting targets, guiding them in presales research and client profiling. Supervising and monitoring the performance of the team to ensure maximum area mapping with increased penetration.

Feb 2006 – Sep 2007 · 1 yr 7 mos

• Business Development, Marketing and Client Servicing
•  Defining and implementing profit-oriented sales and marketing strategies for selling web
• based recruitment & marketing solutions to Corporate and Recruitment firms.
•  Mapping the market potential, Monitoring competition, customer preferences and
• accordingly re-orienting strategies to enhance brand pull.

Jan 2003 – Jan 2004 · 1 yr

• Job Profile - Upgrade Sales Specialist & Technical support for Intuit Corp USA, a fortune 500 Client.
• Awards
• Star of the month, Mastermind, Customer Centricity Award